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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Kewirausahaan Jurnal Manajemen Bisnis dan Terapan
Novi Ria Rahmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Education Social Sciences

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Branding Strategi Bagi Para Pelaku UMKM Kelurahan Kepatihan Kulon Novi Ria Rahmawati; Rohmawan Adi Pratama; Dama Yuninata; Eva Yuniarti Utami; Wahyu Agung Setyo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.2039

Abstract

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.
Optimalisasi Waktu Produksi Wine Rack Terhadap Permintaan Ekspor Pada PT. Alis Jaya Ciptatama Dengan Menggunakan Metode PERT Novi Ria Rahmawati; Shinta Murti Scholastika
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 2 No. 2 (2023): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v2i2.739

Abstract

The timeliness achieved by producers in meeting market demand will reflect that character. Through this research, the company can realize the optimal time to meet market demand and export demand. The study conducted this research with the production time required by the company in producing wine rack products to export demand. The data processing method uses network analysis with the PERT (Program Evaluation Review Technique) method. The application of the PERT (Program Evaluation Review Technique) method describes the steps used to determine the critical path of a series of production processes. Then through the known critical path, the time needed to complete the production process can be optimized properly. Through this research, it was found that the wine rack production process at PT. Alis Jaya Ciptatama has 9 (nine) main stages, all of which are included in a series of critical paths. For 1 (one) wine rack that requires a completion time of 785 hours with a probability level of 80,5%.
PENGUKURAN KINERJA SUPPLY CHAIN MANAGEMENT CV. INDUSTRI CLASSICA VARIASI MENGGUNAKAN METODE SCOR Hamzah Hafidz; Novi Ria Rahmawati
Jurnal Manajemen Bisnis dan Terapan Vol. 1 No. 1 (2023): MEISTER Januari 2023
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v1i1.455

Abstract

Kinerja yang maksimal dalam perusahaan dari awal hingga akhir membuat kualitas  barang yang dihasilkan meningkat pula. Penelitian ini didasarkan pada penemuan studi lapangan yang dilakukan pada CV. Industri Classica Variasi. Ditemukan bahwa terdapat keterlambatan pengadaan bahan baku oleh supplier dan adanya klaim yang dilakukan oleh buyer. Penelitian ini bertujuan untuk mengidentifikasi kendala yang terjadi dalam pelaksanaan supply chain serta mengukur kinerja supply chain management. Metode pengolahan data menggunakan Supply Chain Operations Reference (SCOR) dengan analisis menggunakan Analytical Hierarchy Process (AHP). Dalam penelitian ini memperoleh hasil bahwa nilai akhir kinerja supply chain management pada CV. Industri Classica Variasi adalah sebesar 80,6 yang berarti masuk dalam kategori good. Dari 16 KPI yang ada nilai tertinggi ada pada sub atribut PRl-03 atau perencanaan tingkat kualitas barang yang memiliki nilai kinerja sebesar 15. Sedangkan untuk penilaian terendah terdapat pada proses Make dengan KPI MRl-01 atau penggunaan barang hasil produksi yang memiliki nilai kinerja sebesar 0,08.
Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Yuninata, Dama; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
Co-Authors Dama Yuninata Eva Yuniarti Utami Hamzah Hafidz Rohmawan Adi Pratama Shinta Murti Scholastika Wahyu Agung P Wahyu Agung Setyo Yuninata, Dama