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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Bisnisman : Riset Bisnis dan Manajemen
Yuninata, Dama
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Religion Agriculture, Biological Sciences & Forestry Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Pembangunan Akomodasi Penginapan Terhadap Pariwisata Berkelanjutan Desa Dieng Kulon Yuninata, Dama
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.53450

Abstract

Perkembangan dekade terakhir pariwisata Indonesia memiliki perkembangan yang baik, ditunjukkan dengan pembangunan akomodasi penginapan yang meningkat di wilayah destinasi pariwisata. Konsep pariwisata berkelanjutan menjadi guidline dalam setiap pembangunan di sektor pariwisata. Pengembangan dan pembangunan fasilitas di Dieng Kulon dibangun oleh pemerintah dan swasta untuk menunjang pariwisata. Banyaknya pembangunan homestay/penginapan maka memberikan dampak pariwisata Dieng. Tujuan penelitian ini menjelaskan apa dampak pengembangan dan pembangunan homestay terhadap pengelolaan pariwisata berkelanjutan Desa Dieng Kulon. Metode penelitian ini bersifat kualitatif dan studi deskriptif. Dari pembahasan hasil penelitian mengenai dampak pembangunan homestay terhadap pariwisata berkelanjutan Desa Dieng Kulon memperlihatkan, tiga aspek pariwisata berkelanjutan yaitu ekonomi, sosial dan lingkungan tidak terpenuhi.
Strategi Penetrasi Pasar Global: Eksplorasi Bibliometrik tentang Pemasaran Internasional, Mode Masuk Pasar, dan Strategi Ekspor Yuniarti Utami , Eva; Manshur Al Ahmad, Ana Shohibul; Pratama, Rohmawan Adi; Yuninata, Dama; Prihandoko, Lastika Ary
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.155

Abstract

The global business landscape is characterized by rapid change and increasing complexity. In this dynamic environment, understanding firms' strategies to penetrate international markets is crucial. This study conducts a comprehensive bibliometric analysis to uncover the intellectual landscape of global market penetration strategies in international marketing, market-entry, and export strategies. Through careful examination of influential authors, essential works, research clusters, and emerging trends, this study offers valuable insights into the state of the field. Leading authors such as Ravi Ramamurti, Mike W. Peng, and Jean-François Hennart have significantly shaped our understanding of emerging market multinationals and internationalization strategies. Their seminal works have challenged conventional paradigms and encouraged innovative thinking. Identifying research clusters underscores the multifaceted nature of global market penetration, covering market entry modes, internationalization theory, and emerging market dynamics. Emerging digitalization, e-commerce, and sustainability trends highlight the ever-evolving international marketing landscape. The implications of this analysis extend to researchers, educators, policymakers, and practitioners, providing valuable guidance for future research, curriculum development, policy formulation, and strategic decision-making in the global arena.
Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Yuninata, Dama; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
Co-Authors Ana Shohibul Manshur Al Ahmad, Ana Shohibul Eva Yuniarti Utami Novi Ria Rahmawati Pratama, Rohmawan Adi Prihandoko, Lastika Ary Rohmawan Adi Pratama Wahyu Agung P Yuniarti Utami , Eva