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All Journal Budimas : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Wahyu Agung Setyo
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Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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Branding Strategi Bagi Para Pelaku UMKM Kelurahan Kepatihan Kulon Novi Ria Rahmawati; Rohmawan Adi Pratama; Dama Yuninata; Eva Yuniarti Utami; Wahyu Agung Setyo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.2039

Abstract

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.
Penguatan Kapasitas Usaha Mikro Pengrajin Gerabah Desa Wedi Klaten, Melalui Diversifikasi Produk dan Branding Lokal DPW, Ida Aryati; Siti Maryam; Sarsono; Wahyu Agung Setyo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17885

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro para pengrajin gerabah di Desa Wedi, Klaten, melalui strategi diversifikasi produk dan penguatan branding lokal. Para pengrajin selama ini menghadapi tantangan berupa keterbatasan inovasi produk, kurangnya pemahaman tentang tren pasar, serta lemahnya identitas merek lokal yang dapat meningkatkan daya saing. Metode pelaksanaan kegiatan dilakukan melalui tahapan observasi awal, pemetaan kebutuhan, pelatihan teknis diversifikasi desain produk, pendampingan pemasaran digital, serta workshop branding lokal. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pengrajin dalam mengembangkan variasi produk yang lebih modern dan fungsional, serta mampu membangun identitas visual usaha melalui kemasan dan media promosi digital. Kegiatan ini berdampak positif terhadap peningkatan nilai tambah produk, perluasan pasar, serta memperkuat keberlanjutan usaha mikro kerajinan gerabah di wilayah tersebut. Kata kunci: usaha mikro, gerabah, diversifikasi produk, branding lokal, pemberdayaan masyarakat
Co-Authors Dama Yuninata DPW, Ida Aryati Eva Yuniarti Utami Novi Ria Rahmawati Rohmawan Adi Pratama Sarsono Siti Maryam