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All Journal International Journal of Economics, Management, Business, and Social Science MEDIA RISET EKONOMI
Kuswantoro, Ferri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Motivation as the Predictor of Employee Performance Burhanudin; Kuswantoro, Ferri; Mulyadi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.176

Abstract

This study aims to examine the motivational effect of Maslow's hierarchy of needs on employee performance. The sample in this study was 67 employees of PT. Sari Husada Yogyakarta. The data collection technique used a questionnaire, while the data analysis technique used multiple linear regression. The results showed that: (1) physiological needs have a significant effect on employee performance; (2) the need for a sense of security has a significant effect on employee performance; (3) social needs have a significant effect on employee performance; (4) the need for appreciation has a significant effect on employee performance; and (5) the need for self-actualization has a significant effect on employee performance.
Kajian KAJIAN USAHA BARU ASPEK PEMASARAN, PRODUKSI, KEUANGAN, DAN MAKRO EKONOMI : (STUDI DAN SURVEY PADA PDAM TIRTAMARTA YOGYAKARTA) Kuswantoro, Ferri; Dwiwinarno , Titop; Hasthoro , Handoko; Hasanah, Erni; Nurwiyanta, Nurwiyanta; Burhanudin, Burhanudin; Lokananta, Robid; Mardianto, Toni
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 3 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i3.285

Abstract

ABSTRACT Along with the increasing need for mineral water, regional company Tirtamarta Yogyakarta will make a break through by developing diversification of products branded "Ayo". Hence the aim of the conducted study was to conduct a feasibility research of the “Ayo” manufacturer from the marketing, production, financial, and macroeconomic aspects. With the efficient and effective production setting endorsed by the high need of marketing relations in mineral water and the capability in existing innovative manufacturing machineries, the financial research was shown to be feasible. It was indicated the payback period was faster than the target investment period, the net present value (NPV) generated was positive, the benefit cost ratio (BCR) was greater than 1 (one), and the internal rate of return (IRR) placed in the range 14% was greater than the discount factor (DF) used, namely 12%. In the macro-economic aspect, there are supportive government policies, transportation and communication infrastructures as well as high purchasing power of the people. Thus the business feasibility study of the brand "Ayo" Tirtamarta Yogyakarta as a whole was stated to be feasible to operate. Keywords : New Business, Aspects, Marketing, Production, Finance, And Macroeconomics
Co-Authors Burhanudin Burhanudin Burhanudin Dwiwinarno , Titop Hasanah, Erni Hasthoro , Handoko Lokananta, Robid Mardianto, Toni MULYADI Nurwiyanta, Nurwiyanta