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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Artificial Intelligence Research Asian Management and Business Review
Najmudin, Mohamad
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Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Social Sciences

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Digital Marketing Study: The Role Of Country Of Origin, Product Quality And Celebrity Endorser On Purchase Decisions Najmudin, Mohamad; Shalsyabila, Minda; Ilyas, Gunawan Bata; Helmi, Sulaiman
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.457

Abstract

This study This study aims to determine the effect of country of origin, product quality, and celebrity endorser on purchasing decisions of Nature Republic Aloe Vera Soothing Gel in Yogyakarta. Samples were taken as many as 112 respondents using purposive sampling technique. The population in this study were all users of Nature Republic Aloe Vera Soothing Gel products in Yogyakarta. Multiple linear regression analysis was used to test the hypothesis of this study. The results of this study indicate that country of origin and product quality have a positive effect on purchasing decisions, while celebrity endorsers have no effect on purchasing decisions.
Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers Anisah, Tiara Nur; Luthfiana, Della Nanda; Kumar, Vikas; Ernestivita, Gesty; Harnaji, Bimo; Najmudin, Mohamad
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art13

Abstract

The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention.
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION Andika, Andika; Nadia, Nadia; Najmudin, Mohamad; Hasibuan, Ale Bemby
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.20

Abstract

Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and purchasing behavior. Data were collected from 310 respondents through an online questionnaire from various groups of men and women, then analyzed using Descriptive Statistical Analysis and SEM (Structural Equation Modeling). The research findings indicate that attitudes towards green cosmetics significantly influence purchase intention, and environmental consciousness also plays a crucial role in driving purchase intention. Perceptions of behavioral control and subjective norms also significantly affect purchase intention. Product knowledge has a significant impact on attitudes towards green cosmetics. Purchase intention significantly influences actual purchasing behavior. Exciting differences are observed between men and women. Environmental consciousness significantly impacts women's purchase intention, while behavioral control and subjective norms are more dominant in influencing men's purchase intention. The implications of this research are essential for producers and marketers of green cosmetics, offering insights for developing effective marketing strategies. This study highlights the importance of different approaches when targeting male and female consumers, considering the factors influencing their purchase intentions and behavior. These findings contribute to a deeper understanding of consumer behavior related to green cosmetics, encouraging environmentally friendly consumption patterns.
Co-Authors Andika Andika Anisah, Tiara Nur GESTY ERNESTIVITA Harnaji, Bimo Hasibuan, Ale Bemby Ilyas, Gunawan Bata Kumar, Vikas Luthfiana, Della Nanda Nadia Nadia Shalsyabila, Minda Sulaiman Helmi