Ertimi, Basem
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Journal : Ecces: Economics, Social, and Development Studies

Synergy of Digital Literacy and E-Commerce in Boosting SME Performance Emi Widiyanti; Cahyadin, Malik; Santoso, Arief Iman; Santoso, Ratna Endah; Widyamurti, Nidyah; Ertimi, Basem
EcceS: Economics, Social, and Development Studies Vol 11 No 1 (2024): June
Publisher : Economics Department, Faculty of Economic and Islamic Business, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ecc.v11i1.47057

Abstract

The digital economy (e-commerce) is an important tool to enhance SMEs, with various limitations, including digital literacy and SMEs owner characteristics. The novelty of this study is to provide a deeper understanding and new evidence of the linkage between digital literacy and e-commerce for SMEs. The future expected impact of this study is the government should facilitate and improve the level of digital literacy and e-commerce for SMEs. In particular, this study sets a question, namely: Does technology literacy lead the digital economy (e-commerce) for SMEs? Therefore, this study investigates the determinant factors of e-commerce by moderating variable of digital literacy among SMEs in the Malang region (Malang City, Malang Regency, and Batu City). The sample size is 43 respondents actively involved in business training and mentoring by SME associations, business incubators, and local governments. The respondents have social media and e-commerce to stimulate their sales. The sampling method was purposive sampling. The sample was collected through a survey during March - April 2024. Path analysis was applied to elaborate the study objectives. The findings reveal that the indicators constructing digital literacy and e-commerce are valid and reliable. The digital literacy was influenced by the age of SME owner and economic media. Besides, the digital literacy has a positive and significant impact on e-commerce at the 1% level. E-commerce is also determined by firm establishment. This condition means that an increase in the quality of digital literacy can lead to a rise in e-commerce utilisation. The implications of this study suggest that SME associations, business incubators and local governments facilitate the improvement of SMEs' digital literacy and their ability to utilise e-commerce appropriately to grow their businesses in the long term. In addition, SMEs should improve their digital business skills through various training and business mentoring conducted by local governments and business incubators.
Valuation Of The Economic Value Of Rammang-Rammang Natural Tourism Objects Using The Travel Cost Method (TCM) And Contingent Valuation Method (CVM) Juardi, Juardi; Ertimi, Basem
EcceS: Economics, Social, and Development Studies Vol 11 No 2 (2024): December
Publisher : Economics Department, Faculty of Economic and Islamic Business, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ecc.v11i2.53372

Abstract

South Sulawesi Province has many interesting tourist destinations to be visited by local and foreign tourists which present lots of beautiful oceans, mountainous nature, local wisdom, customs, traditions, and culinary tourism. Tourism is one of the affairs that can be managed by the Regional Government. This is the main reason researchers are interested in analyzing the valuation of the economic value of Rammang-Rammang in Maros Regency. This research is quantitative research with a survey method, namely conducting field observations and direct interviews with respondents using questionnaires as a data collection tool which is then analyzed quantitatively. The economic value of the rammang-rammang natural tourist attraction for the Environmental Services Produced is based on Direct Use Value (use value) as measured by the Travel Cost Method (TCM) approach for Domestic Visitors totaling 49,979 people in 2022, namely IDR. 65,228,992,312,- Per Year, with an Average Travel Cost (ATC) for Respondents of IDR. 1,305,128,- / Person Per Visit. The economic value of the rammang-rammang natural tourist attraction for the environmental services produced based on non-use value is measured using the Contingent Valuation Method (CVM) by asking about visitors' willingness to pay (Willingness to Pay) voluntarily. Domestic, totaling 49,979 people in 2022, which is Rp. 5. 968,558,819,- Per Year, with an Average Willingness to Pay Value of Respondents of IDR. 122,564,-/person Per Visit. Total Economic Value of the rammang-rammang natural tourist attraction for the Environmental Services produced based on the Direct Use Value (use value) measured using the Travel Cost Approach (Travel Cost Method, TCM) and Non-Use Value (Nonuse value) measured using the method ( Contingent Valuation Method, CVM) by asking individuals' willingness to pay voluntarily for domestic visitors totaling 49,979 people in 2022, namely IDR. 71,197,551,130.7,- Per Year. Potential Revenue Amount for Plastering Rammang-Rammang Natural Tourism Objects based on Voluntary Willingness to Pay (WTP) of visitors for Domestic visitors in 2022, totaling 49,979 people excluding the Entry Price (HTM), which is IDR. 71,197,551,130.7,- Per Year. If it coincides, the number of domestic visitors in 2023 will be 40,551 people, based on the average value of domestic visitors in 2021-2022, then the value of willingness to pay domestic visitors voluntarily to participate in preserving nature in 2023 will be IDR. 4,842,654,488,- Per Year, excluding Entry Ticket Price (HTP)