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All Journal Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal of Computer Science Contributions (Jucosco)
Pranoto, Imam Aji
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Masyarakat Desa Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Peningkatan Penjualan Minyak Sereh Laksana, Tri Ginanjar; Wibowo, Ariel Maulana; Pranoto, Imam Aji
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 3 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/vhg2e993

Abstract

Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpaid means. The use of social media as a marketing tool (Digital Marketing) has a big influence in increasing sales turnover and promotions. The aim of implementing this community service is how to increase sales of lemongrass oil products that have been made and are currently being marketed by utilizing digital marketing strategies. The current marketing and promotion of lemongrass oil products carried out by the community, especially PKK women, Sekarwangi Village, Cibadak District, Sukabumi Regency, is currently still conventional. Policy makers, society and academics should be able to overcome these problems. Many of the citronella oil products processed by PKK women have not been sold, resulting in citronella oil products piling up and experiencing losses. The parties involved in empowerment must be able to provide power and encouragement to the community to improve marketing strategy skills so as to create community creativity in marketing and product promotion to increase sales Sereh Oil.
Pemberdayaan Masyarakat UMKM di Era Digital Melalui Kegiatan KKN Desa Sitiwinangun Sari, Rafika; As-Sanaj, Tyathanesia Dianfitri; Pranoto, Imam Aji; Setiawan, Dwi Adi; Adesta, Fillah Akhyar Rezqi; Umam, Ibni Khoerul; Ardan, Raditia Muhammad; Danu, Julian Firman; Ningrum, Citra Urba
Journal Of Computer Science Contributions (JUCOSCO) Vol. 3 No. 1 (2023): Januari 2023
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/4yamt109

Abstract

The ability to adapt processes in the transformation from the conventional marketing era to the digital marketing era requires knowledge of digital literacy. How to utilize digital media and what strategies are needed to improve product marketing is absolutely a must have for today's business actors. Based on this, the Kuliah Kerja Nyata (KKN) activities try to bridge the increase in digital literacy in the UMKM community. The partners in this KKN activity are in the Sitiwinangun Village community, Kabupaten Cirebon. This village has one of the regional specialties of pottery handicrafts which has not utilized technology in marketing its products. Indicators of successful implementation of this KKN work program are: suitability of work program plans and implementation, level of community participation in each activity, and increasing knowledge of the UMKM community in Sitiwinangun Village regarding digital literacy in product marketing. Some of the outputs produced through this community service KKN activity, namely: increasing the hard skills of UMKM actors in making good and interesting product videos, increasing digital literacy for local youth, making village profile videos that have been published on YouTube social media, and decorate creative trash bins as a form of environmental care campaign.
Co-Authors Adesta, Fillah Akhyar Rezqi Ardan, Raditia Muhammad As-Sanaj, Tyathanesia Dianfitri Danu, Julian Firman Ningrum, Citra Urba Rafika Sari Setiawan, Dwi Adi Tri Ginanjar Laksana Umam, Ibni Khoerul Wibowo, Ariel Maulana