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All Journal Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika
Aynun Nurul Ulufah
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Arts Humanities Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Strategi Meningkatkan Brand Image dan Daya Saing Dalam Pemasaran Jasa Di Perguruan Tinggi Aynun Nurul Ulufah; Prim Masrokan Mutohar; Agus Eko Sujianto
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra Vol. 2 No. 2 (2024): Juni : Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v2i2.809

Abstract

Islamic Higher Education Institutions to be able to compete among other educational institutions, both public and private, must transform by looking for formulations and innovations according to the superior character of each institution. With marketing strategies, universities can build public perceptions and assumptions to improve the reputation and positive brand image of universities. This research aims to reveal strategies to improve brand image and competitiveness in marketing at Darussalam Gontor University College. This research uses a qualitative approach. Data collection was carried out using interview, observation and documentation techniques. The research results show that: (1) UNIDA Gontor marketing segmentation strategy includes identifying and measuring market segments; (2) UNIDA Gontor marketing targeting strategy to increase its brand image so that it is competitive includes: concentrated targeting, multisegment targeting referrals with superior higher education boarding school systems, international achievements and reputation as well as building alumni and (3) Higher education marketing promotion strategies to improve brand image and UNIDA Gontor competitiveness uses conventional media including: brochures, articles, magazines and non-conventional media, namely direct marketing such as websites, social media applications such as Facebook, Instagram, Twitter and YouTube.
Komponen Kepemimpinan Transformatif Di Lembaga Pendidikan Islam Aynun Nurul Ulufah; Achmad Patoni; Binti Maunah
Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Vol. 2 No. 3 (2024): Juni : Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/arjuna.v2i3.811

Abstract

Leadership of transformasional has a positive relationship with subordinate commitment. Transformational leaders are also able to inspire their subordinates to be committed to the vision and mission of the organization's goals, as well as creating strong emotional bonds between leaders and subordinates. This research is based on the context of Islamic educational institutions which require a transformative leader to be able to keep up with changes in line with the times. Through the library research research method, this research explores the components of transformative leadership in Islamic educational institutions. This research provides insight into the contribution of transformative leadership components in leading an Islamic educational institution that can bring change and give rise to innovation.
Co-Authors Achmad Patoni Agus Eko Sujianto Binti Maunah Prim Masrokan Mutohar