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All Journal Jurnal Pendidikan dan Pemberdayaan Masyarakat TECHNOBIZ : International Journal of Business
Utami, Febby Nanda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Theory of Reasoned Action : Purchasing Behavior of Batik Jambi Utami, Febby Nanda; Usmayanti, Vivi; Fahdillah, Yosi; Yossinomita, Yossinomita; Pasaribu, Johni Paul Karolus; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol 10, No 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64128

Abstract

One uniqueness that can be identified as a historical heritage in Indonesia is Batik. Almost every region in Indonesia has its characteristics, including motifs, color patterns, and philosophical meanings. In Jambi, Batik is always worn on formal occasions and has even become the community's uniform at various events. On the other hand, in terms of sales, MSMEs must maintain their brand quality and compete competitively in the market. Therefore, this study investigates consumers' brand image, attitude, and intention to buy Batik and the decision of consumer behavior to buy Batik as an implementation of the Theory of Reasoned Action (TRA). One hundred eighty-eight participants from Jambi province participated in filling out this online questionnaire. Then, the data that has been collected is tested using PLS-SEM. The results showed that all elements of TRA had a positive effect on the buying behavior of Batik in Jambi.
Strategi Keuangan, Ketahanan Keuangan dan Inovasi Model Bisnis UMKM Keberlanjutan Usmayanti, Vivi; Fahdillah, Yosi; Utami, Febby Nanda
TECHNOBIZ : International Journal of Business VOL 6, NO 2 (2023) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v6i2.3349

Abstract

Penelitian ini menginvestigasi dampak COVID-19 pada keberlanjutan bisnis UMKM, dengan mengukur strategi keuangan dan ketahanan keuangan yang dimiliki oleh UMKM. Survei dilaksanakan dengan metode online melalui pengisian google form, dan terdapat 148 responden untuk diuji dalam penelitian ini. Hasil dari penelitian ini menunjukkan bahwa strategi keuangan berpengaruh positif terhadap ketahanan keuangan, dan lebih lanjut, ketahanan keuangan pada inovasi bisnis. Disisi lain, strategi keuangan tidak berpengaruh signifikan terhadap inovasi bisnis. Implikasi dari penelitian ini adalah dibutuhkan ketahanan keuangan pada UMKM, untuk terus meningkatkan inovasi bisnis keberlanjutan.Kata kunci: Strategi Keuangan, Ketahanan Keuangan, Inovasi Bisnis, UMKM. 
Co-Authors Fahdillah, Yosi Johni Paul Karolus Pasaribu Kartika, Yulia Dwi Usmayanti, Vivi Yossinomita