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All Journal Ekonomi Bisnis Jurnal Pendidikan dan Pemberdayaan Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia
Kartika, Yulia Dwi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Theory of Reasoned Action : Purchasing Behavior of Batik Jambi Utami, Febby Nanda; Usmayanti, Vivi; Fahdillah, Yosi; Yossinomita, Yossinomita; Pasaribu, Johni Paul Karolus; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol 10, No 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64128

Abstract

One uniqueness that can be identified as a historical heritage in Indonesia is Batik. Almost every region in Indonesia has its characteristics, including motifs, color patterns, and philosophical meanings. In Jambi, Batik is always worn on formal occasions and has even become the community's uniform at various events. On the other hand, in terms of sales, MSMEs must maintain their brand quality and compete competitively in the market. Therefore, this study investigates consumers' brand image, attitude, and intention to buy Batik and the decision of consumer behavior to buy Batik as an implementation of the Theory of Reasoned Action (TRA). One hundred eighty-eight participants from Jambi province participated in filling out this online questionnaire. Then, the data that has been collected is tested using PLS-SEM. The results showed that all elements of TRA had a positive effect on the buying behavior of Batik in Jambi.
The Effect of Descriptive Norms, Injunctive Norms, and Enjoyment-based Motivation on Buying Behavior of Fashion Goods: A Case Study of MSMEs in Jambi City Usmayanti, Vivi; Fahdillah, Yosi; Pangestu, Mira Gustiana; Prasasti, Laura; Suratno, Eddy; Kartika, Yulia Dwi
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol 10, No 2 (2023): November 2023
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v10i2.64130

Abstract

Fashion trends, especially for young people, are an inseparable lifestyle. Satisfaction in following trends is one of the factors that encourages young people to always follow trends. Besides that, there are limitations to social norms that become limitations in exploring fashion trends. This study examines enjoyment-based motivation, descriptive norms, and injunctive norms on the fashion buying behavior of young SMEs in Jambi province. A total of 303 participants filled out online questionnaires, and the data collection period was three months (February-April, 2023. Data analysis used the PLS-SEM test. The results of this study indicate that enjoyment-based motivation, descriptive norms and injunctive norms have a positive effect on buying behavior This research contributes to determining the personal factors of the customer and social norms in determining the purchase of fashion products, so that MSME actors can consider both social products with social norms and quality improvement to fulfill the enjoyment based motivation of customers in the long term.
THE INFLUENCE OF JOB SATISFACTION AND WORK DISCIPLINE ON WORK MOTIVATION IN BAPPEDA EMPLOYEES OF JAMBI CITY Kartika, Yulia Dwi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 01 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.1.03

Abstract

This study examines how job satisfaction and work ethic affect employees of Jambi City Bappeda's motivation to work hard. Using saturated sampling or a census as the sampling method, this study used a quantitative approach with a sample size of 70 participants. Using SPSS software version 25, several linear regression analysis approaches were used to the research data. The findings indicated that the variables of job satisfaction and work discipline both partially and simultaneously had a positive and substantial effect on work motivation, with job satisfaction serving as the most important independent variable in this relationship.
STRATEGI KEUNGGULAN BERSAING UMKM BROWNMIX: INTEGRASI MEDIA SOSIAL DAN INOVASI PRODUK DALAM STUDI DESKRIPTIF Sabrina, Hanan Laras; Fahdillah, Yosi; Pangestu, Mira Gustiana; Kartika, Yulia Dwi; Yacob, Syahmardi
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i2.10587

Abstract

Penelitian ini mengungkap bagaimana media sosial dan inovasi produk menjadi kunci keunggulan bersaing bagi UMKM Brownmix. Dengan metode deskriptif, studi ini menggali pemanfaatan media sosial untuk pemasaran dan promosi, serta efek inovasi produk dalam diferensiasi pasar.  Fokus khusus  diberikan  pada  strategi  media  sosial  Brownmix  dalam menggaet audiens lebih luas, serta bagaimana inovasi produknya, termasuk ice cheesecake, memperkaya nilai tambah bisnis. Hasilnya menunjukkan kualitas produk superior, penggunaan efektif media sosial dalam branding, dan pelayanan pelanggan yang memuaskan, semua berkontribusi pada posisi kompetitif Brownmix di pasar.
Co-Authors Fahdillah, Yosi Johni Paul Karolus Pasaribu Laras Sabrina, Hanan Mira Gustiana Pangestu Prasasti, Laura Suratno, Eddy syahmardi yacob Usmayanti, Vivi Utami, Febby Nanda Yossinomita