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All Journal Jurnal Masyarakat Indonesia West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Literacy: Journal of Education and Social Science
Prayetno, Bambang Eko
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Peningkatan Literasi Digital di Kalangan Kelompok Tani di Kampung Pinangan Kabupaten Aceh Tengah Iskandar; Murthada; Prayetno, Bambang Eko; Lestaria, Evi; Budiman; Sarinauli, Barep; Abidin, Zainal; Yanti, Syafridha; Amrizal
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 01 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i01.65

Abstract

This service was carried out to coffee farmers in Pinangan Village, Central Aceh Regency. This community service activity was carried out on Thursday 7 December 2023. The theme of this community service was Increasing Digital Literacy among Farmer Groups in Pinangan Village, Central Aceh Regency. Digital literacy is important for every element of society, including coffee farmers, in carrying out agricultural activities, from searching for information about agriculture to marketing agricultural products. In this community activity, the subject is a group of farmers in Kampung Pinangan, Kec. Kebayakan, Kab. Central Aceh as many as 40 people. The service method is carried out using the lecture method. It is hoped that the results of this service activity can increase the digital literacy knowledge of farmer groups in Pinangan Village, Central Aceh Regency.
The Relationship Between Sprint Running and Long Jump Results in Class X Students of SMK Negeri 1 Simpang Ulim Tonara, Arda; Prayetno, Bambang Eko
Literacy: Journal of Education and Social Science Vol. 2 No. 01 (2024): Literacy: Journal of Education and Social Science
Publisher : Literacy: Journal of Education and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between sprint running speed and long jump ability among Grade X students of SMK Negeri 1 Simpang Ulim. The population of this study consisted of all Grade X students of SMK Negeri 1 Simpang Ulim, totaling 150 students. Given the relatively large population, the researcher took 20% of the total population as a sample, amounting to 30 students, using a random sampling technique. Data collection in this study involved measuring sprint running speed using a 50-meter sprint test and long jump ability using a long jump test. Data analysis was conducted using correlational statistical techniques.The data analysis results showed that the average sprint running speed of Grade X students at SMK Negeri 1 Simpang Ulim was 49.98, with a standard deviation of 0.83, and the average long jump ability was 50.10, with a standard deviation of 10.07. The correlation calculation resulted in a value of 0.41. To test the hypothesis, the t-test was used, and the calculated t-value was 2.42, which is greater than the critical t-value of 2.05553. Thus, it can be concluded that there is a relationship between sprint running speed and long jump results among Grade X students at SMK Negeri 1 Simpang Ulim. In other words, the hypothesis is accepted. It is recommended that physical education teachers emphasize that muscle strength, speed, and power are key supporting factors in athletic sports, particularly in the long jump event. Teachers should pay more attention to and provide training to improve students' long jump performance.
The Impact of Multichannel Marketing Strategy Implementation, HR Skills, and Customer Experience on Increased Sales in Small and Medium Enterprises Supriadi, Adih; Kusumaningsih, Ani; Rukmana, Arief Yanto; Prayetno, Bambang Eko
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1193

Abstract

This study investigates the impact of multichannel marketing strategy implementation, human resource (HR) skills, and customer experience on increasing sales in small and medium enterprises (SMEs). Employing a quantitative research approach, data were collected from 190 SME representatives using a 5-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that all three factors—multichannel marketing strategy, HR skills, and customer experience—have a positive and significant effect on sales performance. Among them, HR skills exhibit the strongest influence, followed by multichannel marketing strategy and customer experience. These results underscore the importance of integrating effective marketing strategies, enhancing HR competencies, and delivering superior customer experiences to drive sales growth in SMEs. The study provides valuable insights for SME practitioners and policymakers, emphasizing the need for a holistic approach to improving business performance through strategic investments in marketing, HR, and customer experience.
Analisis Dampak Likuiditas, Profitabilitas, dan Leverage terhadap Nilai Perusahaan di Pasar Modal Judijanto, Loso; Prayetno, Bambang Eko; Iskandar, Iskandar; Ningsih, Sulistio
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1558

Abstract

Penelitian ini menginvestigasi dampak likuiditas, profitabilitas, dan leverage terhadap nilai perusahaan di pasar modal, dengan menggunakan pendekatan kuantitatif dengan data dari 190 perusahaan publik. Analisis dilakukan dengan menggunakan skala Likert (1-5) dan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Temuan menunjukkan bahwa ketiga metrik keuangan - likuiditas, profitabilitas, dan leverage - secara positif dan signifikan mempengaruhi nilai perusahaan. Likuiditas muncul sebagai faktor yang paling penting, diikuti oleh leverage dan profitabilitas. Hasil ini menggarisbawahi pentingnya strategi manajemen keuangan yang seimbang yang mengoptimalkan likuiditas dan leverage sambil memaksimalkan profitabilitas untuk meningkatkan nilai perusahaan. Studi ini memberikan wawasan praktis bagi manajer keuangan dan investor, menyoroti perlunya pendekatan yang komprehensif untuk pengambilan keputusan keuangan di pasar modal.
Co-Authors Amrizal Budiman ISKANDAR Iskandar Iskandar Judijanto, Loso Kusumaningsih, Ani Lestaria, Evi Murthada Ningsih, Sulistio Rukmana, Arief Yanto Sarinauli, Barep Supriadi, Adih Yanti, Syafridha Zainal Abidin