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Pengaruh Experiential Marketing, Emotional Branding dan Brand Image Terhadap Customer Loyality (Studi Kasus pada Konsumen Lion Air di Kabupaten Bantul, Yogyakarta) Zulfikar, Zulfikar; Tamara, Amelia Puspa
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i2.6872

Penelitian ini dilatarbelakangi oleh pentingnya mempertahankan loyalitas pelanggan dalam industri penerbangan berbiaya rendah, khususnya pada maskapai Lion Air yang memiliki jumlah penumpang cukup tinggi namun sering mendapat kritik terkait pelayanan. Penelitian ini bertujuan untuk mengetahui pengaruh Experiential Marketing, Emotional Branding dan Brand Image terhadap Customer Loyality pada konsumen Lion Air di Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 97 responden yang pernah menggunakan maskapai Lion Air. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria responden yang telah melakukan penerbangan minimal 2 kali. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan SPSS versi 25. Penelitian ini dilaksanakan pada bulan Februari - Maret 2025. Hasil penelitian menunjukkan bahwa secara parsial Experiential Marketing dan Emotional Branding berpengaruh signifikan terhadap Customer Loyality, sedangkan Brand Image tidak berpengaruh terhadap Customer Loyality. Namun secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap Customer Loyality, terbukti p-value 0,000 0,05. Nilai Adjusted R Square sebesar 0,826 menunjukkan bahwa kontribusi Experiential Marketing, Emotional Branding dan Brand Image terhadap Customer Loyality adalah sebesar 69%. Dengan demikian, dapat disimpulkan bahwa pengalaman pelanggan, ikatan emosional dan citra merek memiliki peran penting dalam membentuk loyalitas konsumen terhadap maskapai Lion Air.

Persepsi Petugas Apron Movement Control (AMC) Terhadap Motivasi Kerja Atas Sistem Reward di Bandar Udara Sultan Muhammad Salahuddin Bima Nabila, Widi Hudani; Tamara, Amelia Puspa
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i2.6139

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi petugas AMC terhadap motivasi kerja atas sistem reward yang di terapkan di Bandra Udara Sultan Muhammad Salahuddin Bima dan untuk mengetahui apa saja usulan perbaikan untuk sistem reward yang sudah ada agar meningkatkan motivasi kerja. Teknik analisis data dalam penelitian ini meliputi Pengumpulan Data, Reduksi Data, Penyajian Data, Kesimpulan dan Verifikasi. Penelitian ini menggunakan metode kualitatif. Data yang di gunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengumpulan data yang di lakukan dalam penelitian ini adalah wawancara dan studi pustaka. Hasil penelitian ini menunjukan bahwa petugas AMC mempersepsikan sistem reward yang saat ini di terapkan di Bandar Udara Sultan Muhammad Salahuddin Bima belum optimal dalam memotivasi petugas AMC, karena dinilai tidak adil dalam pemberian reward non finansial, frekuensinya jarang dan hanya terbatas pada momen tertentu, serta jenis reward berupa bonus dalam bentuk uang di anggap kurang memotivasi jangka panjang tanpa di ikuti dengan apresiasi atau pengakuan. Petugas AMC mempunyai usulan perbaikan untuk sistem reward agar meningkatkan motivasi kerjanya ialah dengan meningkatkan frekuensi reward, mengurangi dominasi punishment, meningkatkan variasi penerapan reward, serta memastikan keadilan dan keseimbangan perlakuan antar unit termasuk pemberian reward pada saat petugas bekerja lembur.

Analisis Kesiapan Fasilitas dan Personel Unit Aviation Security di Bandar Udara Internasional Adi Soemarmo Boyolali Dalam Rangka Pembukaan Kembali Rute Internasional Damayanti, Sonia Firsty; Tamara, Amelia Puspa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i2.562

The recovery of situation due to the spread of the Covid-19 virus, several airports will reopen international routes. Therefore the purpose of this research is to analyze the readiness of the facilities and personnel of the aviation security unit at Adi Soemarmo Boyolali International Airport in the reopening of international route. This research was conducted from 5 December 2022 to 5 January 2023, at Adi Soemarmo Boyolali International Airport. This research used a qualitative method, including data obtained from observations at the Adi Soemarmo Airport terminal, interviews with aviation security personnel, and supporting documentation. The results of this study indicate that the Aviation Security unit at Adi Soemarmo Boyolali International Airport is ready for the reopening of international routes. The facilities owned are certified in accordance with KP 138 of 2018. The number of personnel available is sufficient to carry out their duties and the working hours of personnel are in accordance with Law Number 13 of 2003. The obstacles experienced by personnel are that there are still several facilities that are not yet available and the need for additional personnel aviation security when there is a reopening of international routes. Keywords: Fasilities Aviation Secuity, Personnel Aviation Security, Readiness

Analisis Kesiapan Fasilitas dan Personel Unit Aviation Security di Bandar Udara Internasional Adi Soemarmo Boyolali Dalam Rangka Pembukaan Kembali Rute Internasional Damayanti, Sonia Firsty; Tamara, Amelia Puspa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i2.562

The recovery of situation due to the spread of the Covid-19 virus, several airports will reopen international routes. Therefore the purpose of this research is to analyze the readiness of the facilities and personnel of the aviation security unit at Adi Soemarmo Boyolali International Airport in the reopening of international route. This research was conducted from 5 December 2022 to 5 January 2023, at Adi Soemarmo Boyolali International Airport. This research used a qualitative method, including data obtained from observations at the Adi Soemarmo Airport terminal, interviews with aviation security personnel, and supporting documentation. The results of this study indicate that the Aviation Security unit at Adi Soemarmo Boyolali International Airport is ready for the reopening of international routes. The facilities owned are certified in accordance with KP 138 of 2018. The number of personnel available is sufficient to carry out their duties and the working hours of personnel are in accordance with Law Number 13 of 2003. The obstacles experienced by personnel are that there are still several facilities that are not yet available and the need for additional personnel aviation security when there is a reopening of international routes. Keywords: Fasilities Aviation Secuity, Personnel Aviation Security, Readiness

Analisis Peran Petugas Aviation Secusity dalam Pemeriksaan Barang Bawaan Penumpang di Screening Check-Point Bandar Udara Internasional Soemarmo Boyolali Krisnanda, Manggala Yudha Febby; Tamara, Amelia Puspa
Ground Handling Dirgantara Vol 7 No 2 (2025): Ground Handling Dirgantara
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/jgh.v7i2.1563

This study aims to understand the role of the AVSEC unit in handling and inspecting passenger baggage that could potentially endanger flights and to identify the obstacles faced by AVSEC officers in carrying out their duties of inspecting dangerous baggage at the SCP of Adi Soemarmo International Airport, Boyolali. The research method used was a descriptive qualitative approach. Data collection was conducted through direct observation, in-depth interviews with informants from the AVSEC unit, and documentation studies, including standard operating procedures. Triangulation techniques were used to verify the validity of the data by comparing information from observations, interviews, and documentation. Results indicate that the AVSEC unit at Adi Soemarmo International Airport carries out a strategic role that includes preventive functions (preventing the entry of prohibited items), detection and identification using X-ray equipment and WTMD, enforcement of regulations in accordance with ICAO Annex 17, and providing humane service to passengers. AVSEC officers face various complex obstacles, including limited technology and equipment, limited human resources, psychological stress, high workloads, lack of structured and regular training, procedural and regulatory constraints resulting from regulatory changes without adequate socialization, and limited effective communication with passengers. It was concluded that the overall role of AVSEC at Adi Soemarmo International Airport is strategic in ensuring aviation security, but faces significant challenges in terms of technology, human resources, psychology, and procedures. Improving officer competency, modernizing equipment, and refining procedures and communications are crucial to strengthening the airport security system.

DIGITAL FINANCIAL MANAGEMENT MODEL TO ACCELERATE THE TRANSITION TO A GREEN ECONOMY IN THE ENVIRONMENTALLY FRIENDLY TRANSPORTATION SECTOR Tamara, Amelia Puspa; Sambora, Riky
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1325

Digital transformation in the financial sector has become a major driver of operational efficiency, transparency, and accelerated decision-making across various industries. At the same time, global demands for the implementation of a green economy are pushing the transportation sector to shift to environmentally friendly business models that require fast and accountable financing support. This study aims to develop a conceptual model that links digital financial management with the acceleration of the green economy transition in the transportation sector. This study uses a qualitative approach based on literature review with theoretical analysis of Scopus-indexed international journals from 2015 to 2024. The results show that digital finance serves as a strategic catalyst for improving efficiency, sustainability reporting, and financing green transportation projects, thereby forming the basis of a digital financial management model for green economic transition.

PROTECTIVE WASTE: INNOVATION IN ANTI-CORROSION PAINT BASED ON CUCUMBER PEEL WASTE AND TEA POWDER Sandi, Gilang Tri; Prasetiyo, Erwan Eko; Tamara, Amelia Puspa; Istiyani, Yuniar
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1326

Corrosion is a serious problem that can reduce the service life of materials, increase maintenance costs, and reduce the safety level of various construction systems. On the other hand, Indonesia still faces challenges in managing organic waste such as cucumber peels and tea powder that have not been optimally utilized. This research offers an innovative idea in the form of EcoGuard, an anti-corrosion paint based on active extracts from cucumber peel and tea powder waste as an environmentally friendly coating material. The method used is a literature study through searching various scientific publications related to the characteristics of active compounds in cucumber peel and tea powder waste, coating paint formulation, and corrosion resistance testing on metal materials. The results of the literature review show that the antioxidant content, polyphenols, and other organic compounds inboth wastes have the potential to act as natural corrosion inhibitors. This potential utilization is expected to slow down the corrosion rate by tens of percent compared to conventional coatings based on chemicals or heavy metals. This innovation contributes to improving material maintenance efficiency while presenting an environmentally friendly waste-to-product approach. As such, EcoGuard has the potential to become a sustainable coating technologysupporting the achievement of SDG 9 (Industry, Innovation, and Infrastructure), SDG 12(Responsible Consumption and Production), and SDG 13 (Climate Action).

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