Garuda - Garba Rujukan Digital

Service Quality, Corporate Image, and Customer Trust: Revealing Interconnected Dynamics among Hotel Customers Yusuf, Hayat; Roslan, Astil Harli
Journal of Community Service and Society Empowerment Том 2 № 03 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i03.1092

This research aims to examine the relationship between service quality, corporate image, and customer trust using a quantitative method with a cross-sectional design and PLS 4 data analysis based on a survey of 121 hotel customers in Kendari, Indonesia. The findings indicate that customer trust has a significant positive impact on corporate image, and statistically, an increase in customer trust enhances the corporate image. Service quality also has a significant positive effect on both corporate image and customer trust, with partial mediation by customer trust. The practical implications suggest that hotel companies should focus on improving customer trust and service quality to strengthen their corporate image. The study's limitations include data solely from the hospitality sector and a cross-sectional design that restricts the assessment of causal relationships. Future research is recommended to expand the scope to other industry sectors, employ a longitudinal design, and explore additional variables such as customer satisfaction and loyalty, as well as qualitative methods for deeper insights.

The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty Nasrul, Nasrul; Rommy, Nursaban; Hapsari, Indri; Jurumai, La Pande; Roslan, Astil Harli
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1065

This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination brand authenticity to the destination loyalty. There were four hypotheses developed and tested within 100 travelers as sample frame. Respondent data were collected from 100 tourists from Wakatobi National Park through questionnaires. Partial Least Square Data Analysis Technique (PLS) was used as a data analysis technique in this study. The results of this study showed that the path of destination brand love can mediate destination brand authenticity on destination loyalty and the hypothesis was accepted in this study.

The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty Nasrul, Nasrul; Rommy, Nursaban; Hapsari, Indri; Jurumai, La Pande; Roslan, Astil Harli
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): November 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1065

This study aimed to examine the role of destination brand love in mediating destination brand authenticity on destination loyalty (a study of marine tourists in Wakatobi National Park). The study on destination brands is important for several reasons, firstly, there are still limited studies on destination brand love as a mediation of destination brand authenticity to the destination loyalty. There were four hypotheses developed and tested within 100 travelers as sample frame. Respondent data were collected from 100 tourists from Wakatobi National Park through questionnaires. Partial Least Square Data Analysis Technique (PLS) was used as a data analysis technique in this study. The results of this study showed that the path of destination brand love can mediate destination brand authenticity on destination loyalty and the hypothesis was accepted in this study.

Islamic Spirituality and Job Satisfaction on Teachers' Performance at Madrasah Tsanawiyah Negeri in Southeast Sulawesi Yuana, Indira; Fauzih, Fauzih; Samdin, Samdin; Restiana, Selvia; Roslan, Astil Harli
International Journal of Islamic Thought and Humanities Vol. 4 No. 1 (2025): International Journal of Islamic Thought and Humanities
Publisher : Sekolah Tinggi Agama Islam Taruna Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54298/ijith.v4i1.385

This study analyzes the influence of Islamic spirituality and job satisfaction on teachers' performance. The primary focus is to examine how these two variables shape teacher performance within Islamic-based educational environments. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The sample consisted of 165 teachers from state Islamic junior high schools (Madrasah Tsanawiyah Negeri) across Southeast Sulawesi Province. Data were collected through a structured questionnaire, with validity and reliability tests conducted on the research instruments. The results indicate that Islamic spirituality and job satisfaction positively and significantly affect teacher performance. These findings suggest that spiritual values and job satisfaction play a crucial role in enhancing the quality of teacher performance. The study recommends strengthening spiritual aspects and workplace well-being as part of broader strategies to improve educational quality.

Enhancing the Organizational Innovation: The Role of HRM Practices and Transformational Leadership in SMEs Asraf, Asraf; Hakim, Abdul; Yuana, Indira; Roslan, Astil Harli
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.010

Objective: The objective of this research is to reveal the relationship between Human Resource Management (HRM) practices and organizational innovation, mediated by Collective Organizational Engagement and moderated by Transformational Leadership, in the context of small and medium enterprises (SMEs) in Kendari City.Methodology: This study employs a quantitative methodology using Structural Equation Modeling, specifically Partial Least Squares (SEM PLS). The data is cross-sectional, collected at a single point in time through the distribution of questionnaires. The study involves a total of 260 SMEs located in Kendari City.Findings: The study indicates that effective HRM practices foster organizational innovation by creating a supportive work environment. HRM enhances collective employee engagement, contributing to innovation through active participation in idea development. Transformational leadership strengthens this relationship by motivating employees to excel.Conclusion: Efficient HRM practices promote organizational innovation by creating a supportive work environment and enhancing employee engagement. Transformational leadership further accelerates innovation by motivating employees. Integrating effective HRM with transformational leadership creates a conducive environment for sustainable innovation within the organization.

SOSIALISASI DAN PELATIHAN PERIZINAN USAHA MELALUI ONLINE SINGLE SUBMISSION (OSS) DALAM MENINGKATKAN AKSES PERMODALAN PADA PELAKU UMKM DI WILAYAH KECAMATAN KAMBU KOTA KENDARI Jabani, Asrul; Budihard, Andi M.; Hasidin, Mirza Hapsari; Nurhayati, Ami; Bagea, Arfin; Asraf, Asraf; Roslan, Astil Harli
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.43184

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Kambu, Kota Kendari, mengenai proses perizinan usaha melalui platform Online Single Submission (OSS). Perizinan yang tepat dan mudah diakses merupakan salah satu kunci untuk meningkatkan akses permodalan bagi UMKM, yang sering kali terhambat oleh kurangnya pengetahuan tentang prosedur yang berlaku. Kegiatan sosialisasi dan pelatihan ini dilaksanakan dengan metode interaktif, yang mencakup penyampaian materi, diskusi, dan praktik langsung penggunaan OSS. Peserta terdiri dari pelaku UMKM yang berpotensi untuk mengembangkan usaha mereka. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya perizinan dan cara menggunakan OSS. Selain itu, peserta juga melaporkan peningkatan kepercayaan diri dalam mengajukan izin usaha, yang berdampak positif pada akses mereka terhadap sumber permodalan. Dari kegiatan ini, dapat disimpulkan bahwa sosialisasi dan pelatihan perizinan usaha melalui OSS efektif dalam meningkatkan pengetahuan dan akses permodalan bagi pelaku UMKM di Kecamatan Kambu. Rekomendasi untuk kegiatan selanjutnya adalah perlunya pendampingan berkelanjutan bagi pelaku UMKM dalam proses pengajuan izin dan akses ke lembaga keuangan.

E-Service Quality in Mobile Banking and E-Loyalty: Corporate Image Mediation and User Experience Moderation Roslan, Astil Harli; Rahayuningsih, Titien
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3360

Perkembangan teknologi digital telah mengubah lanskap industri perbankan secara signifikan, terutama melalui pemanfaatan layanan mobile banking yang semakin meluas. Layanan ini memberikan kemudahan akses, efisiensi waktu, dan fleksibilitas tinggi bagi nasabah. Namun, dalam kondisi persaingan yang semakin kompetitif, bank dituntut untuk terus meningkatkan kualitas layanan digital guna mempertahankan loyalitas nasabah. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh kualitas layanan elektronik (e-service quality) terhadap loyalitas nasabah (e-loyalty) mobile banking, dengan citra perusahaan (corporate image) sebagai variabel mediasi dan pengalaman pengguna (user experience) sebagai variabel moderasi. Penelitian ini mengadopsi pendekatan kuantitatif dengan desain eksplanatori. Data dikumpulkan melalui survei daring terhadap 280 pengguna mobile banking di Indonesia. Teknik analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif terhadap corporate image, dan corporate image berpengaruh signifikan terhadap e-loyalty. Corporate image juga terbukti memediasi pengaruh antara e-service quality dan e-loyalty. Selain itu, user experience memperkuat pengaruh antara corporate image dan e-loyalty. Pengalaman pengguna yang positif memperbesar pengaruh citra perusahaan dalam menciptakan loyalitas jangka panjang. Temuan ini menekankan pentingnya peningkatan kualitas layanan digital, pengelolaan citra perusahaan, serta optimalisasi pengalaman pengguna sebagai strategi utama dalam mempertahankan loyalitas nasabah di era perbankan digital.

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