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All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN)
Ivana, Wahyu
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PELATIHAN STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE KLUB BULUTANGKIS FORTUNA GRESIK Hanik, Siti Umi; Ivana, Wahyu; Nur’Aini, Dewi Ayu; Elisatussya’bania; Zulinar, Ariel Teta; Anggraini, Pipit Dwi; Wardhana, Rifqi Wahyu
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2117

Abstract

Marketing Communication Strategy Training in Building the Brand Image of the Fortuna Gresik Badminton Club. This activity was carried out to improve the potential and competence of the teachers and the Fortuna Gresik badminton club team in building a brand image as a professional club. Lecturers and students of the University of Gresik succeeded in providing marketing strategy training that was carried out so that coaches, and staff were able to build the brand image of the badminton club. In building the brand image of the Fortuna Gresik club, an integrated marketing communication strategy was used, including Interactive, Direct Marketing, Public Relations, Personal Selling and Advertising. From the use of an integrated marketing communication strategy, the badminton club was able to build a professional brand image well so that it attracted the people of Gresik.
Co-Authors Anggraini, Pipit Dwi Elisatussya’bania Hanik, Siti Umi Nur’Aini, Dewi Ayu Wardhana, Rifqi Wahyu Zulinar, Ariel Teta