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All Journal Jurnal Ilmu Komunikasi Dan Media Abdi Masyarakat UIKA El-Mujtama: Jurnal Pengabdian Masyarakat
Pradana, Farhan
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Filter Bubble Trap: The Effect of TikTok Media on Language Use and Interaction Among Communication Science Students at UINSU Pradana, Farhan; Efendi, Erwan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1771

Abstract

This article aims to explore the impact of the filter bubble created by the social media algorithm of TikTok on the language use and social interactions of Communication Studies students at the State Islamic University of North Sumatra (UINSU). The urgency of this research lies in the increasing dominance of TikTok in students' daily lives and how this platform shapes their behavioral and communication patterns. This study employs a qualitative method with a field research approach. The primary data sources are 10 key informants selected through purposive sampling, while secondary data are derived from books, scholarly articles, and reports. Data collection techniques include interviews, observations, documentation, and literature study. Data analysis is carried out through data reduction, data display, and conclusion drawing, with the validity of the data tested using triangulation techniques. The findings indicate that the filter bubble phenomenon has varied effects on students. On one hand, some students feel that the filter bubble limits their views on social and cultural issues, while others find it helpful in obtaining relevant and beneficial information. Additionally, TikTok also influences the language usage of students, with some reporting an expansion in their vocabulary and an increase in creativity, although it also leads to the use of more colloquial and less formal language. The discussion highlights the importance of digital literacy and critical awareness in utilizing social media. These findings align with the filter bubble theory by Eli Pariser, which emphasizes the need for exposure to diverse views to avoid intellectual isolation. Overall, the research suggests that students should be trained to use social media wisely, enabling them to maximize its benefits without falling into the shackles of the filter bubble.
The Influence of Digital Influencers on Buying Interest in E-Commerce Tiktok Shop Ulfa, Azzahra; Hsb, Saima Putri; Mauliana, Tiara Friska; Pradana, Farhan; Adnan, Hafizur Kahfi; Harahap, Nursapiah
AMK : Abdi Masyarakat UIKA Vol. 3 No. 2 (2024): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i2.2186

Abstract

The digital era has changed the way consumers interact with products and services, with e-commerce becoming one of the main platforms used by customers to shop online, with e-commerce becoming of the main platforms used by customers to shop online. In this context, the role of digital influencers as key drivers in shaping consumer preferences and shopping behavior is increasingly receiving significant attention. TikTok, a social media platform that is experiencing rapid growth, has introduced an e-commerce feature known as TikTok Shop. This research was created to find out the role and influence of digital influencers in shaping consumer buying interest in the e-commerce TikTok Shop. This research uses quantitative methods with a descriptive approach.
Etika Profesi dan Profesionalisme Public Relation di Era Digital Ulfa, Azzahra; Pradana, Farhan; Pane, Haqikah Safni Putri; Zanovsyah, Dhean; Effendi, Erwan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1575

Abstract

The development of information technology has significantly changed the communication landscape, affecting the practices of Public Relations (PR) in the digital era. This article explores the ethics of the profession and professionalism in the context of PR in the digital era. PR practitioners face new challenges in maintaining integrity, transparency, and honesty in communication in the fast and complex digital world. The research method used is qualitative method with a phenomenological approach. The research results show that Indonesia currently still does not have specific laws related to the internet (Internet Law). Therefore, the Code of Ethics for Public Relations in the digital era is a form of self-imposed regulation and normative in carrying out functions that have the power to influence or engage in social engineering in public opinion simultaneously through cooperation with mass media.
Co-Authors Adnan, Hafizur Kahfi Effendi, Erwan Erwan Efendi Harahap, Nursapiah Hsb, Saima Putri Mauliana, Tiara Friska Pane, Haqikah Safni Putri Ulfa, Azzahra Zanovsyah, Dhean