Abdi Masyarakat UIKA
Vol. 3 No. 2 (2024): JUNI

The Influence of Digital Influencers on Buying Interest in E-Commerce Tiktok Shop

Ulfa, Azzahra (Unknown)
Hsb, Saima Putri (Unknown)
Mauliana, Tiara Friska (Unknown)
Pradana, Farhan (Unknown)
Adnan, Hafizur Kahfi (Unknown)
Harahap, Nursapiah (Unknown)

Article Info

Publish Date
05 Jun 2024

Abstract

The digital era has changed the way consumers interact with products and services, with e-commerce becoming one of the main platforms used by customers to shop online, with e-commerce becoming of the main platforms used by customers to shop online. In this context, the role of digital influencers as key drivers in shaping consumer preferences and shopping behavior is increasingly receiving significant attention. TikTok, a social media platform that is experiencing rapid growth, has introduced an e-commerce feature known as TikTok Shop. This research was created to find out the role and influence of digital influencers in shaping consumer buying interest in the e-commerce TikTok Shop. This research uses quantitative methods with a descriptive approach.

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Journal Info
Abdi Masyarakat UIKA
Website

Abbrev

amk

Publisher

Universitas Ibn Khaldun Bogor

Subject

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Description

AMK (Abdi Masyarakat UIKA) is a journal published by Ibn Khaldun University Bogor to carry out the tri dharma of higher education. This journal is published 4 times in 1 year (March, June, September, December) which has a focus and scope in the field of community ...