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All Journal Jurnal Ilmu Komunikasi Dan Media Abdi Masyarakat UIKA El-Mujtama: Jurnal Pengabdian Masyarakat
Ulfa, Azzahra
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Digital Literacy In Detecting Hoaxes In Instagram Media (Analysis Study Of Communication Science Students, State Islamic University Of North Sumatra) Ulfa, Azzahra; Sikumbang, Ahmad Tamrin
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1913

Abstract

Abstract This article explores the urgency of digital literacy in detecting hoaxes on social media, especially Instagram, among students of Communication Sciences of the State Islamic University of North Sumatra (UINSU). This research identifies crucial problems in the spread of false information or hoaxes that have the potential to divide society and damage information integrity. This study uses a qualitative methodology, this research adopts an ethnographic approach and a constructive paradigm to gain a deep understanding of how students perceive and respond to the information they find on social media. The location of this study is Campus 4 Tuntungan UINSU, and the resource persons were selected through purposive sampling based on their experience and activeness in using Instagram as well as their involvement in digital literacy issues. Primary data sources are obtained from in-depth interviews and participatory observations, while secondary data sources include relevant document studies. The data analysis technique used is the Miles, Huberman, and Saldana analytical model which includes data reduction, data presentation, and conclusion drawn. The validity test of the data was carried out through source triangulation. The results of the study show that even though students have access to digital literacy tools, there is still a tendency to trust and spread unverified content. The conclusion of the study emphasizes that digital literacy is not only important as a tool to verify information and avoid the spread of hoaxes, but also as a means to increase critical awareness of media content.
The Influence of Digital Influencers on Buying Interest in E-Commerce Tiktok Shop Ulfa, Azzahra; Hsb, Saima Putri; Mauliana, Tiara Friska; Pradana, Farhan; Adnan, Hafizur Kahfi; Harahap, Nursapiah
AMK : Abdi Masyarakat UIKA Vol. 3 No. 2 (2024): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i2.2186

Abstract

The digital era has changed the way consumers interact with products and services, with e-commerce becoming one of the main platforms used by customers to shop online, with e-commerce becoming of the main platforms used by customers to shop online. In this context, the role of digital influencers as key drivers in shaping consumer preferences and shopping behavior is increasingly receiving significant attention. TikTok, a social media platform that is experiencing rapid growth, has introduced an e-commerce feature known as TikTok Shop. This research was created to find out the role and influence of digital influencers in shaping consumer buying interest in the e-commerce TikTok Shop. This research uses quantitative methods with a descriptive approach.
Etika Profesi dan Profesionalisme Public Relation di Era Digital Ulfa, Azzahra; Pradana, Farhan; Pane, Haqikah Safni Putri; Zanovsyah, Dhean; Effendi, Erwan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1575

Abstract

The development of information technology has significantly changed the communication landscape, affecting the practices of Public Relations (PR) in the digital era. This article explores the ethics of the profession and professionalism in the context of PR in the digital era. PR practitioners face new challenges in maintaining integrity, transparency, and honesty in communication in the fast and complex digital world. The research method used is qualitative method with a phenomenological approach. The research results show that Indonesia currently still does not have specific laws related to the internet (Internet Law). Therefore, the Code of Ethics for Public Relations in the digital era is a form of self-imposed regulation and normative in carrying out functions that have the power to influence or engage in social engineering in public opinion simultaneously through cooperation with mass media.
Co-Authors Adnan, Hafizur Kahfi Ahmad Tamrin Sikumbang Effendi, Erwan Harahap, Nursapiah Hsb, Saima Putri Mauliana, Tiara Friska Pane, Haqikah Safni Putri Pradana, Farhan Zanovsyah, Dhean