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The Influence of Digital Influencers on Buying Interest in E-Commerce Tiktok Shop Ulfa, Azzahra; Hsb, Saima Putri; Mauliana, Tiara Friska; Pradana, Farhan; Adnan, Hafizur Kahfi; Harahap, Nursapiah
AMK : Abdi Masyarakat UIKA Vol. 3 No. 2 (2024): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i2.2186

Abstract

The digital era has changed the way consumers interact with products and services, with e-commerce becoming one of the main platforms used by customers to shop online, with e-commerce becoming of the main platforms used by customers to shop online. In this context, the role of digital influencers as key drivers in shaping consumer preferences and shopping behavior is increasingly receiving significant attention. TikTok, a social media platform that is experiencing rapid growth, has introduced an e-commerce feature known as TikTok Shop. This research was created to find out the role and influence of digital influencers in shaping consumer buying interest in the e-commerce TikTok Shop. This research uses quantitative methods with a descriptive approach.
Analisis Pola Komunikasi Interpersonal Guru dengan Siswa dalam Membentuk Kemandirian Siswa Tunagrahita di Sekolah Luar Biasa (SLB C Karya Tulus) Hsb, Saima Putri; Yusniah; Mantondang, Muhammad Alfikri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.826

Abstract

Learning to be independent presents a number of challenges for students with intellectual disabilities, including communication and social interaction issues. Their capacity to comprehend directions, communicate needs, and interact with people may be impacted by this. In addition, individuals with intellectual disabilities often struggle with emotional regulation, which makes it more difficult for them to adjust to their environment. This highlights the necessity of offering suitable help and guidance in the field of education so that individuals with intellectual disabilities can reach their full potential. It turns out that the development of independence in students with intellectual disabilities is significantly influenced by the quality of interpersonal connection between teachers and students. Using a case study at a Special School (SLB C Karya Tulus), this study intends to examine interpersonal communication patterns between instructors and students in the context of helping individuals with intellectual disabilities become more independent. The descriptive approach, combined with a qualitative research methodology, aims to provide verbal interpretations of the research findings. Direct observation, teacher and administrator interviews, and the review of pertinent documents were the methods used to gather data. The study's findings demonstrate the critical role that interpersonal communication has in the development of student independence between mentally handicapped pupils at SLB C Karya Tulus and their teachers. Good and honest communication can boost students' enthusiasm to learn, give them more self-assurance, and improve the bond between teachers and students. These results highlight how crucial it is to focus on the interpersonal communication quality in order to assist students with intellectual disabilities in developing their independence in an inclusive learning environment.
Analisis Pentingnya Kode Etik Public Relation dalam Menjaga Citra Perusahaan Efendi, Erwan; Hsb, Saima Putri; Siregar, Salsa Fadilah; Harahap, Yuli Awanda; Br Purba, Endah Rananda Gita; Harahap, Muhammad Yasim
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1557

Abstract

Public Relations (PR) plays a crucial role in the success of a company. PR helps shape the positive image of the company in the eyes of the public, maintains good relationships with customers and stakeholders, supports marketing strategies, and safeguards the company's reputation in times of crisis. This research uses the Literature Review method. With this method, the research will delve into the concepts contained in the PR code of ethics, such as honesty, integrity, and social responsibility. Literature Review will provide a deep understanding of the ethical values that form the basis for maintaining and building a positive company image. The research shows that Advertising Experts, as one of the links between an organization and its public, certainly have rules to follow. These policies are related to the morals and ethics that must be upheld by a PR professional in supporting their work. Advertising morals are used as a guideline for the skills and thinking that leave an impression on an Advertising specialist in their actions and decision-making. An Advertising Specialist certainly has responsibilities and obligations that play a crucial role in the organization's image.