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All Journal Jurnal Ilmu Komunikasi Dan Media Abdi Masyarakat UIKA El-Mujtama: Jurnal Pengabdian Masyarakat
Pradana, Farhan
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Abdi Masyarakat UIKA

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The Influence of Digital Influencers on Buying Interest in E-Commerce Tiktok Shop Ulfa, Azzahra; Hsb, Saima Putri; Mauliana, Tiara Friska; Pradana, Farhan; Adnan, Hafizur Kahfi; Harahap, Nursapiah
AMK : Abdi Masyarakat UIKA Vol. 3 No. 2 (2024): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i2.2186

Abstract

The digital era has changed the way consumers interact with products and services, with e-commerce becoming one of the main platforms used by customers to shop online, with e-commerce becoming of the main platforms used by customers to shop online. In this context, the role of digital influencers as key drivers in shaping consumer preferences and shopping behavior is increasingly receiving significant attention. TikTok, a social media platform that is experiencing rapid growth, has introduced an e-commerce feature known as TikTok Shop. This research was created to find out the role and influence of digital influencers in shaping consumer buying interest in the e-commerce TikTok Shop. This research uses quantitative methods with a descriptive approach.
Co-Authors Adnan, Hafizur Kahfi Effendi, Erwan Erwan Efendi Harahap, Nursapiah Hsb, Saima Putri Mauliana, Tiara Friska Pane, Haqikah Safni Putri Ulfa, Azzahra Zanovsyah, Dhean