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All Journal Journal of Business & Banking International Journal of Social Science and Business Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Pradhani, Fastha Aulia
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENDAMPINGAN SERTIFIKASI HALAL DAN PEMASARAN DIGITAL BAGI PENGUSAHA WANITA FATAYAT JAWA TIMUR Yani, Prawita; Susila, Muktar Redy; Nugroho, Wawan Cahyo; Pradhani, Fastha Aulia; Khuzaini, Khuzaini
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i1.6249

Abstract

Halal dan pemasaran tidak bisa dipisahkan dan merupakan hal yang menunjang satu dengan yang lain. Namun dalam prakteknya, pengusaha wanita Fatayat di Surabaya masih banyak yang belum memahami dan mengerti secara detail bagaimana prosedur untuk mendapatkan sertifikasi halal. Selain itu belum optimalnya pemasaran penjualan produk via online, terkait hal itu, maka perlu adanya kegiatan Pengabdian Kepada Masyarakat (PKM) dari tim pengabdian Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya yang dilaksanakan bersama dengan Pengurus Wilayah (PW) Fatayat Jawa Timur menargetkan pengusaha wanita UMKM dari Surabaya dan Sidoarjo yang belum pernah mengajukan sertifikat halal maupun akun pemasaran digital. Kegiatan PKM dilaksanakan dengan tujuan memberikan pendampingan kepada wirausaha wanita untuk mengajukan sertifikasi halal dan memaksimalkan potensi pemasaran digital melalui akun media sosial berupa instagram bisnis dan akun penjual di marketplace shopee agar meningkatkan profitabilitas usaha di masa mendatang. Metode pelaksanaan kegiatan terdiri dari empat tahap, yaitu tahap identifikasi masalah (mapping), tahap koordinasi persiapan yang dilakukan secara online dengan masing-masing UMKM melalui whatsapp, tahap pendampingan di Surabaya dan Sidoarjo serta tahap monitoring dan evaluasi di akun masing-masing pelaku usaha di website halal Kemenag. Luaran dari kegiatan ini berupa UMKM.
Human resources accounting optimization: A conceptual pathway to improve financial performance Sari, Juwita; Yani, Prawita; Pradhani, Fastha Aulia
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4424

Abstract

This research discussed HRA’s impact on a company’s financial performance. Human Resource Accounting (HRA) is measured by using 16 indicators, while financial performance uses 4 indicators, which consist of return on assets (ROA), return on equity (ROE), firm size, and leverage ratio. The analytical method used is binary logistic regression. The result shows that none of the HRA indicators affect ROA, while the other three are still affected by HRA indicators. Employment report indicators and other employee benefits in HRA indexes significantly affect ROE. Human resource policy, human resource development fund, and superannuation fund affect firm size the most. The last leverage ratio is significantly affected by human resource policy. This research has implications for manufacturing companies to increase information transparency for investors in the capital market through the sustainability disclosure of periodical HRA reports. Meanwhile, it is recommended that the government take action to encourage HRA disclosure for public companies in Indonesia by making the standards and regulations needed.
Tourism Management: Antecedents of Tourism Sharing Behavior, Visitor Satisfaction as Mediate Suwitho, Suwitho; Triyonowati, Triyonowati; Mustika, Hindah; Pradhani, Fastha Aulia
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.63979

Abstract

The tourism sector in East Java can increase economic growth, so it must be maintained and further enhanced to be able to create new business opportunities, places to learn history, culture, and other positive values. This study aims to explore the impact of visitor satisfaction on tourist attractions in East Java, focusing on factors that influence tourism sharing behavior. The sample of this study was obtained as many as 100 respondents. The analysis method used is Structural Equation Modeling Partial Least Squares (SEM PLS 3.0). The study found that cultural attractions had no effect on tourism sharing behavior, and general attractions had no effect on tourism sharing behavior. Cultural attractions affect visitor satisfaction (Tourist), public attractions affect visitor satisfaction (Tourist), and visitor satisfaction (Tourist) is able to mediate a strong influence between variations in variables of General Attraction and Cultural Attractions on Tourism sharing behavior. The findings of this study prove that when travelers feel satisfied with the attractions displayed, they will share with others in their community. The implication of these findings is the importance of paying attention to visitor satisfaction factors in the management of tourist attractions, as well as considering cultural and general attractions as important factors in improving the tourist experience in East Java.
Co-Authors Juwita Sari khuzaini, Khuzaini Mustika, Hindah Nugroho, Wawan Cahyo Susila, Muktar Redy Suwitho, Suwitho Triyonowati, Triyonowati Yani, Prawita