Garuda - Garba Rujukan Digital

PENDAMPINGAN SERTIFIKASI HALAL DAN PEMASARAN DIGITAL BAGI PENGUSAHA WANITA FATAYAT JAWA TIMUR Yani, Prawita; Susila, Muktar Redy; Nugroho, Wawan Cahyo; Pradhani, Fastha Aulia; Khuzaini, Khuzaini
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i1.6249

Halal dan pemasaran tidak bisa dipisahkan dan merupakan hal yang menunjang satu dengan yang lain. Namun dalam prakteknya, pengusaha wanita Fatayat di Surabaya masih banyak yang belum memahami dan mengerti secara detail bagaimana prosedur untuk mendapatkan sertifikasi halal. Selain itu belum optimalnya pemasaran penjualan produk via online, terkait hal itu, maka perlu adanya kegiatan Pengabdian Kepada Masyarakat (PKM) dari tim pengabdian Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya yang dilaksanakan bersama dengan Pengurus Wilayah (PW) Fatayat Jawa Timur menargetkan pengusaha wanita UMKM dari Surabaya dan Sidoarjo yang belum pernah mengajukan sertifikat halal maupun akun pemasaran digital. Kegiatan PKM dilaksanakan dengan tujuan memberikan pendampingan kepada wirausaha wanita untuk mengajukan sertifikasi halal dan memaksimalkan potensi pemasaran digital melalui akun media sosial berupa instagram bisnis dan akun penjual di marketplace shopee agar meningkatkan profitabilitas usaha di masa mendatang. Metode pelaksanaan kegiatan terdiri dari empat tahap, yaitu tahap identifikasi masalah (mapping), tahap koordinasi persiapan yang dilakukan secara online dengan masing-masing UMKM melalui whatsapp, tahap pendampingan di Surabaya dan Sidoarjo serta tahap monitoring dan evaluasi di akun masing-masing pelaku usaha di website halal Kemenag. Luaran dari kegiatan ini berupa UMKM.

Human resources accounting optimization: A conceptual pathway to improve financial performance Sari, Juwita; Yani, Prawita; Pradhani, Fastha Aulia
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4424

This research discussed HRA’s impact on a company’s financial performance. Human Resource Accounting (HRA) is measured by using 16 indicators, while financial performance uses 4 indicators, which consist of return on assets (ROA), return on equity (ROE), firm size, and leverage ratio. The analytical method used is binary logistic regression. The result shows that none of the HRA indicators affect ROA, while the other three are still affected by HRA indicators. Employment report indicators and other employee benefits in HRA indexes significantly affect ROE. Human resource policy, human resource development fund, and superannuation fund affect firm size the most. The last leverage ratio is significantly affected by human resource policy. This research has implications for manufacturing companies to increase information transparency for investors in the capital market through the sustainability disclosure of periodical HRA reports. Meanwhile, it is recommended that the government take action to encourage HRA disclosure for public companies in Indonesia by making the standards and regulations needed.

Tourism Management: Antecedents of Tourism Sharing Behavior, Visitor Satisfaction as Mediate Suwitho, Suwitho; Triyonowati, Triyonowati; Mustika, Hindah; Pradhani, Fastha Aulia
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.63979

The tourism sector in East Java can increase economic growth, so it must be maintained and further enhanced to be able to create new business opportunities, places to learn history, culture, and other positive values. This study aims to explore the impact of visitor satisfaction on tourist attractions in East Java, focusing on factors that influence tourism sharing behavior. The sample of this study was obtained as many as 100 respondents. The analysis method used is Structural Equation Modeling Partial Least Squares (SEM PLS 3.0). The study found that cultural attractions had no effect on tourism sharing behavior, and general attractions had no effect on tourism sharing behavior. Cultural attractions affect visitor satisfaction (Tourist), public attractions affect visitor satisfaction (Tourist), and visitor satisfaction (Tourist) is able to mediate a strong influence between variations in variables of General Attraction and Cultural Attractions on Tourism sharing behavior. The findings of this study prove that when travelers feel satisfied with the attractions displayed, they will share with others in their community. The implication of these findings is the importance of paying attention to visitor satisfaction factors in the management of tourist attractions, as well as considering cultural and general attractions as important factors in improving the tourist experience in East Java.

PERAN SISTEM INFORMASI DALAM IMPLEMENTASI DIGITAL MARKETING: A SYSTEMATIC LITERATURE REVIEW Zuhroh, Nur Fatimatuz; Pradhani, Fastha Aulia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 3 No 2 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v3i2.6690

Tujuan utama dalam penelitian ini yaitu melakukan kajian dan temuan terhadap isu yang berkembang saat ini pada peran sistem informasi bagi implementasi digital marketing. Adopsi teknologi membuat banyaknya peralihan atau tranformasi digital. Salah satu bentuk transformasi digital dalam bidang pemasaran yaitu dengan adanya adopsi teknologi pada digital marketing. Metode kajian literatur sistematis (SLR) yang terdiri dari tiga tahapan yaitu menyeleksi jurnal, melakukan screening dan inklusi jurnal, melakukan koding data berdasarkan kata kunci, ekstrasi data, dan tahap terakhir yaitu melakukan analisis dari seluruh jurnal terpilih. Seleksi jurnal yang dilakukan dalam penelitian ini berasal dari database jurnal internasional dan nasional yaitu Elsevier, IEEE, dll dengan pencarian di tahun 2020 hingga 2024 sebanyak 1477 jurnal yang didapat kemudian dilakukan pengkategorian kriteria inklusi dan eksklusi dan didapatkan total 15 jurnal final yang dilakukan analisa lebih lanjut dalam melakukan SLR. Hasil menunjukkan bahwa implementasi digital marketing banyak diadopsi dengan berkembangan teknologi baru seperti artificial intelligent dan machine learning serta fokus penelitian masih banyak dalam bentuk penilaian dan literatur terhadap digital marketing. Dari sisi keamanan dan pengembangan model pada implementasi digital marketing masih jarang dilakukan sehingga hal ini dapat menjadi rekomendasi bagi peneliti di masa depan.

Human resources accounting optimization: A conceptual pathway to improve financial performance Sari, Juwita; Yani, Prawita; Pradhani, Fastha Aulia
Journal of Business & Banking Vol 13 No 2 (2023): November 2023 - April 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i2.4424

This research discussed HRA’s impact on a company’s financial performance. Human Resource Accounting (HRA) is measured by using 16 indicators, while financial performance uses 4 indicators, which consist of return on assets (ROA), return on equity (ROE), firm size, and leverage ratio. The analytical method used is binary logistic regression. The result shows that none of the HRA indicators affect ROA, while the other three are still affected by HRA indicators. Employment report indicators and other employee benefits in HRA indexes significantly affect ROE. Human resource policy, human resource development fund, and superannuation fund affect firm size the most. The last leverage ratio is significantly affected by human resource policy. This research has implications for manufacturing companies to increase information transparency for investors in the capital market through the sustainability disclosure of periodical HRA reports. Meanwhile, it is recommended that the government take action to encourage HRA disclosure for public companies in Indonesia by making the standards and regulations needed.

PENINGKATAN KAPASITAS MASYARAKAT DALAM PENGELOLAAN LIMBAH KOTORAN HEWAN DI DESA GALIH Wicaksono, Hari; Sofian, Eko Antony; Huda, Nurul; Pujiwat, Rutma; Pradhani, Fastha Aulia
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 3 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i3.6857

Desa Galih, Pasuruan menghadapi tantangan dalam pengelolaan limbah kotoran hewan yang dihasilkan dari kegiatan peternakan yang intensif. Limbah ini, jika tidak dikelola dengan baik, dapat menyebabkan pencemaran lingkungan dan berdampak negatif pada kesehatan masyarakat setempat. Namun, limbah kotoran hewan juga memiliki potensi besar untuk diolah menjadi pupuk kompos yang bernilai ekonomi, sehingga dapat mendukung pertanian berkelanjutan dan meningkatkan pendapatan masyarakat. Program Bank Kompos Lestari (Bakol) yang diinisiasi oleh PT Tirta Investama Aqua Keboncandi Plant bertujuan untuk meningkatkan kapasitas masyarakat Desa Galih dalam pengelolaan limbah kotoran hewan. Program ini meliputi pelatihan teknik pembuatan kompos yang efektif serta pemanfaatan bank kompos. Melalui program ini, diharapkan masyarakat dapat mengubah limbah yang awalnya dianggap sebagai masalah menjadi sumber daya yang bernilai tinggi, baik dari segi ekonomi maupun lingkungan. Hasil dari pelatihan ini juga diharapkan dapat mengurangi pencemaran lingkungan, meningkatkan kualitas tanah, dan memberikan sumber pendapatan tambahan bagi masyarakat. Dengan demikian, Desa Galih diharapkan dapat menjadi model bagi desa-desa lain dalam hal pengelolaan limbah yang berkelanjutan dan berkontribusi pada pembangunan ekonomi lokal. Program ini menunjukkan bagaimana intervensi yang tepat dapat menciptakan manfaat ganda bagi masyarakat dan lingkungan.

Impact of psychosocial stress COVID-19 on job satisfaction: Job stress and job insecurity as mediation variables Sari, Juwita; Laily, Nur; Pradhani, Fastha Aulia
Jurnal Ekonomi dan Bisnis Vol. 26 No. 1 (2023)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v26i1.7274

During a pandemic, the environment around employees is considered a virus carrier, which can endanger their lives. Employees also fear that they will carry the virus and infect their surroundings. This condition is called psychosocial stress. This study aims to prove empirically how psychosocial stress from the impact of COVID-19 can affect employee job satisfaction. Add the variables of job stress and job insecurity as the variables tested indirectly. This study uses a quantitative method with data from the snowball sampling technique on direct sales employees in Surabaya. Two hundred thirty seven samples are obtained. The findings show no direct effect between the psychosocial stress impact of COVID-19 on employee job satisfaction. However, adding indirect test variables, namely job insecurity and job stress, shows significant results. That is, explains that the characteristics of employees in Surabaya agree that they feel the effects of psychosocial stress due to COVID-19. However, these conditions do not affect whether they are satisfied or not at work. Nevertheless, when they feel insecure about their job, and there is stress from work, they feel unsatisfied. The findings of this research provide a theoretical contribution to managing employee stress management in the current turbulent times.

PENGEMBANGAN USAHA PENJAHIT RUMAHAN DI DESA BACEM KABUPATEN BLITAR MELALUI MANAJEMEN PRODUKSI, KEUANGAN DAN PEMASARAN Ayuswantana, Alfian Chandra; Suprianti, Lilik; Perwitasari, Rida; Pradhani, Fastha Aulia
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1878

Micro, Small, and Medium Enterprises (MSMEs) are important for economic development for several reasons including being the leading employer and contributing to the growth of villages and towns. However many MSMEs are hard to grow due to limited capital, skills, and lack of support. This community service project was done together with Hani Jahit, a home industry of clothes production located in the village of Bacem, Blitar Regency. Hani Jahit faces capital limitations where the sewing machine in use is no longer suitable. There is no order in the production area and there is a failure in the management in functioning the business. Also, there is no record of income and expenses. The main objective of this community service program was to make a positive contribution to the productivity of the partner business with the view of improving its growth and development. The strategies used were to survey the partner and offer training and support in production, financial, and marketing. In addition, the team of community services offered a new sewing machine of better quality than the previous one, rearranged the place of production, and placed a business sign. By so doing, through this community service undertaking, Hani Jahit increased production by twofold. The fact is this outcome proves that the interventions used by the Abdimas team helped to promote business growth.

Halal Certification Assistance and Marketing Management for Female Entrepreneurs Fatayat East Java: Pendampingan Sertifikasi Halal dan Pengelolaan Pemasaran bagi Pengusaha Wanita Fatayat Jawa Timur Yani, Prawita; Muktar Redy; Nugroho, Wawan Cahyo; Pradhani, Fastha Aulia
Mattawang: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang1691

Community Service activities are carried out together with Fatayat East Java with the target of MSME womenpreneurs who are the backbone of their family's economy. These activities are carried out with the aim of providing training and knowledge to MSME entrepreneurs regarding halal certification materials and maximizing marketing management in order to increase business profitability in the future. The activity implementation method consists of four stages, consist of problem identification stage, the online and offline training stage, the offline mentoring stage after the training and online via the WhatsApp group and the online monitoring and evaluation stage by using WhatsApp group and offline activities after held the training. The expected output after the training is womenpreneurs can register for halal certification independently through SEHATI and maximize their marketing channels so that they can independently increase business profitability and in the end can contribute to improving the economy of the East Java region as a whole. Abstrak Kegiatan Pengabdian Kepada Masyarakat dilaksanakan bersama dengan Fatayat Jawa Timur dengan target pengusaha wanita UMKM yang merupakan penopang perekonomian keluarganya. Kegiatan PKM dilaksanakan dengan tujuan memberikan pelatihan dan pengetahuan kepada pengusaha UMKM mengenai materi sertifikasi halal dan maksimalisasi pengelolaan pemasaran agar meningkatkan profitabilitas usaha di masa yang akan datang. Metode pelaksanaan kegiatan terdiri dari empat tahap, yaitu tahap identifikasi masalah secara offline, tahap pelatihan secara online dan offline, tahap pendampingan offline setelah pelatihan dan online melalui whatsapp group dan tahap monitoring dan evaluasi secara online melalui whatsapp group dan offline setelah pelatihan. Luaran yang diharapkan setelah mengadakan pelatihan ini adalah harapan agar pengusaha UMKM dapat melakukan pendaftaran sertifikasi halal secara mandiri melalui SEHATI dan memaksimalkan jalur pemasaran yang dipunyai sehingga bisa membantu untuk meningkatkan profitabilitas usaha dan pada akhirnya bisa berkontribusi pada peningkatan perekonomian daerah Jawa Timur secara keseluruhan.

Transformasi Keuangan dan Perpajakan Digital bagi Poklahsar Desa Klampis Barat Yani, Prawita; Susila, Muktar Redy; Nugroho, Wawan Cahyo; Pradhani, Fastha Aulia; Zuhroh, Nur Fatimatuz
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1190

Global mobilization has become the main motivation for digital transformation in Small Medium Enterprises (SME). Financial statement from digital recording will provide the inclusive access for government and private funding as well. This community development implemented with joint partnership from Kelompok Pengolah dan Pemasar (Poklahsar) of Klampis Barat village in Bangkalan District. The target itself is mastering friendly-user digital accounting and tax app. So far SMEs under Poklahsar have difficulties to prepare a complete and real-time financial statement, so it can be crucial for business development. As for SME accounting app, it should be easy to understand, implement and analyze, therefore the method was to held socialization first then followed by MoneyLover training and mentoring. Lastly, monitoring and evaluation was held to ensure the implementation by assigning financial recording from last month. The implication would make financial and tax recording by MoneyLover as digital transformation for SMEs in Klampis Barat.

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