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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management JBMR: Journal of Business and Management Review Indonesian Journal of Economics and Management Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Aditya Yudanegara
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analisis Persepsi Konsumen Terhadap Harga Ganjil/Odd Price Aditya Yudanegara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1790

Abstract

Penelitian ini dilakukan dengan metode convenience sampling dan purposive sampling, dimana setiap  responden akan ditunjukkan showcard yang menampilkan 36 produk dan akan ditanyakan apakah membeli produk-produk yang terdapat dalam showcard dan diminta untuk menyebutkan harga produk yang baru saja dibeli. 1270 data persepsi (recall prices) berhasil dikumpulkan dari 1121 responden. Tujuan penelitian adalah untuk menguji persepsi konsumen baik persepsi underestimate, overestimate maupun exactly correct, pada beberapa tingkatan harga ganjil. Harga-harga ganjil dalam studi ini dibagi ke dalam 3 kategori. Kategori pertama merupakan kelompok harga ganjil Kategori kedua adalah kelompok harga ganjil yang nilainya diatas harga genap dan kategori terakhir adalah kelompok harga ganjil yang nilainya dibawah harga ganjil kategori pertama. Hasil pengujian menunjukkan bukti bahwa Odd Prices tidak selalu dipersepsikan underestimate oleh konsumen, dan kelompok harga dengan nilai diatas harga genap/even yang justru lebih banyak dipersepsikan underestimate oleh konsumen. Di samping itu, hampir semua harga ganjil di tiap kelompok dipersepsikan overestimate. Sedangkan pada tingkatan harga Rp.70.000-100.000, harga ganjil lebih banyak dipersepsikan underestimate oleh konsumen. Hasil ini memberikan implikasi bahwa tidak selamanya odd prices dipersepsikan underestimate oleh konsumen, dan hampir semua responden lebih menyukai untuk membulatkan harga ganjil ke harga genap terdekat. Hal ini memberikan kemungkinan bahwa responden kurang mengingat harga ganjil dengan baik dan ini dapat dimanfaatkan sebagai kesempatan bagi peritel untuk mempengaruhi keputusan pembelian yang dilakukan konsumen dengan menggunakan strategi harga yang tepat.
The effect of service quality and customer satisfaction on Bank customer service loyalty Aditya Yudanegara
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1382

Abstract

Currently all over the world, both for consumer goods, manufactured goods, and service goods are facing the most difficult times in world history, namely the increasingly tight competition that hit all sectors, both the government sector, the private sector, the domestic sector and the foreign sector. country and other sectors that can be cross-sectoral or multi-sectoral. For this reason, this research will examine the extent to which Service Quality is one of the variables that can influence efforts to increase Customer Satisfaction and the extent to which Customer Satisfaction influences the achievement of Bank customer Service Loyalty so that in the end PT. BJB TBK Bandung can be better prepared and can win the competition that occurs. The Service Quality variables studied are Assurance, Reliability, Responsiveness, Empathy, and Tangible. This research is a descriptive-vericative research by distributing questionnaires to 105 respondents. Sampling was carried out using a probability-based sampling method in the form of convenience sampling where information and data can be obtained quickly, easily and inexpensively. While the method of data analysis uses several regression models which are analyzed by factor analysis and processed with SPSS version 25. From the results of the study it is known that service quality has an effect on customer satisfaction, and customer satisfaction has a greater effect on service loyalty. It was also found in this study that of the five dimensions of service quality,of which had the greatest impact: Perception. While the lowest impact: security
Consumer satisfaction in three dimensions: analysis of the effect of consumer perceived value on shoes, mobile phones, and cars Aditya Yudanegara
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1614

Abstract

This groundbreaking study delves into the captivating realm of 'consumer perceived value' and its profound impact on consumer satisfaction, particularly within the realm of enduring products such as shoes, mobile phones, and cars. We meticulously explore four facets of consumer perceived value: quality value, pricing dynamics, emotional resonance, and social connections. Employing a descriptive research approach, we harnessed a robust sample of 200 respondents for each product category. Our findings unveil a compelling nexus between consumer perceived value and the elusive realm of consumer satisfaction. Notably, the paramount influence is wielded by the dimension of quality. Consequently, we implore companies to channel their efforts towards elevating product excellence, while judiciously attending to price dynamics, emotional resonance, and social affiliations to maximize consumer gratification.
Technology-Based Competency Improvement Through Digital Marketing Training at The Job Training Institute (LPK) Bina Mandiri Center-Bandung City Rini Handayani; Andhi Sukma; Fansuri Munawar; Aditya Yudanegara; Irma Nilasari; Ayuningtyas Y. Hapsari; Desy Oktaviani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i4.3651

Abstract

Marketing trends have shifted from conventional (offline) to digital (online). With digital marketing, it can reach all people wherever they are without any geographical and time restrictions. Business actors have started using digital marketing as a promotional tool, but not optimally, because they are hindered by the constraints of still needing to gain knowledge about digital marketing. Therefore, it is necessary to socialize and train the use of information and communication technology so that it is expected to provide knowledge and understanding and inspire business actors to utilize technology as a tool to run their business. This PKM program will target LPK Bina Mandiri Center partners on Jl. Tubagus Ismail No. 57, Sekeloa Village, Coblong District, Bandung City. This program will focus on improving the knowledge and skills of business actors through digital marketing training according to partners' needs.
Customer voluntary performance: consumers as company partners in delivering services Aditya Yudanegara
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4378

Abstract

Customer Voluntary Performance (CVP) involves customers enhancing service quality as promoters, coproducers, and consultants. This study, using 200 questionnaires from retail customers and Structural Equation Modeling, reexamines CVP's antecedents: global customer satisfaction, commitment, and perceived support. The results confirm seven out of twelve hypotheses. Customer commitment positively affects loyalty and cooperation but not participation. Customer satisfaction shows no significant relation to loyalty, cooperation, or participation. Perceived customer support positively influences cooperation and participation but not loyalty. Additionally, customer satisfaction positively relates to perceived support, and both satisfaction and support positively correlate with customer commitment
Smart Digital Content Marketing in Embracing Indonesian Millennial Consumers Aditya Yudanegara; Denny Saputera; Rizqi Muttaqin
Relevance: Journal of Management and Business Vol. 6 No. 2 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to explore the effectiveness of the Smart Content Digital Marketing (SCDM) formula tailored to Indonesian millennial consumers within the context of online B2C businesses. The study aimed to develop a strategy that aligns with the distinctive characteristics of the millennial demographic while enhancing online business competitiveness. The research employed a combination of literature review and observational methods to formulate the SCDM strategy. It encompassed five main strategies: optimized social media content, influencer collaboration, diverse promotional approaches, consumer feedback engagement, and scheduled interactions. The findings revealed that the SCDM formula significantly resonated with Indonesian millennial consumers, resulting in enhanced engagement and loyalty towards online B2C businesses. The strategy's impact was observed through increased interaction rates, improved customer retention, and greater conversion rates. The personalized and tech-savvy approach of the SCDM strategy proved effective in capturing the attention of millennial consumers. The study's contribution lies in its development of a comprehensive strategy tailored to the nuances of the Indonesian millennial market. By strategically optimizing social media content, leveraging influencer endorsements, offering diverse promotions, maintaining a feedback loop, and implementing scheduled interactions, online businesses can effectively target and engage millennial consumers, fostering long-term loyalty and competitive advantage. In conclusion, this research underscores the significance of employing the SCDM formula for online B2C businesses targeting Indonesian millennials. The strategy's alignment with millennial characteristics and its positive impact on consumer engagement highlight its potential to reshape digital marketing approaches in an increasingly competitive landscape.
Beans, Brands, and Beyond: Exploring the Impact of Social Dynamics on Coffee Shop Purchases in Bandung Andhi Sukma; Fansuri Munawar; Aditya Yudanegara; Keni Kaniawati; Rini Handayani; Sri Wilujeung SP
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of brand image, lifestyle and social class on customers' purchasing decisions in the competitive coffee shop industry in Bandung. The research aims to investigate the relationships between these variables, perceived value and actual purchase behaviour. Using a quantitative descriptive approach, data from consumers in the city of Bandung are analysed. The results indicate that brand image significantly influences purchase decisions, while lifestyle and social class play an important role in shaping perceived value. Perceived value acts as a crucial mediator between these factors and consumer behaviour. The study highlights the importance of understanding different consumer segments and tailoring marketing strategies to their culinary preferences. These findings provide valuable insights for industry practitioners seeking to enhance consumer engagement and drive business growth in the coffee shop market.
ANALISIS TEKNOLOGI, ORGANISASIONAL DAN LINGKUNGAN TERHADAP ADOPSI TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA UMKM DI KOTA BANDUNG Triono, Sunu Puguh Hayu; Yudanegara, Aditya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.107 KB) | DOI: 10.34010/jurisma.v9i1.1456

Abstract

Small Medium Enterprise (SME) able to survive the economic crisis when many firms is unable to survive. Therefore, SME aimed to be foundation of Indonesian economic independency. However, SME is now facing some challenges by implementation of ASEAN Economic Community (AEC) in 2015 and industrial revolution 4.0. From literature study, the key to answer those challenges is by adopting Information and Communication Technology (ICT) in their business. According to TOE framework, ICT adoption is affected by three factors, those are technological, organizational and environmental context. This research aimed to analyze the affect of technological, organizational and environmental context to ICT adoption in SME. This research use quantitative and explanatory method to understand the causal relationship among the factors observed. This research held in Binongjati center of knitting industry, Bandung. Population in this research is knitting SME im Binongjati that already using ICT in their business activity. The sample of this research is the owner or manager of those SME. This research analyze 97 samples and using convenient sampling method. Data of those samples then analyzed by multiple regression. This study reveal that technological, organizational and environmental context has significant effect on ICT adoption in SME. Keyword: ICT adoption, SME, TOE framework, technological context, organizational context, environmental context
- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Abstract

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification.  Research Findings: focusing on SEO Bank Central Asia Tbk stands   out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Co-Authors Andhi Sukma Ayuningtyas Y. Hapsari Desy Oktaviani Elvira Sagita, Sindi Fansuri Munawar Fansuri Munawar Fansuri Munawar Irma Nilasari Muttaqin, Rizqi Nida Hanifah, Nadya Nilasari, Irma Nur Marina, Neneng Reni Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rini Handayani Rini Handayani Rini Handayani Rizqi Muttaqin Saputera, Denny Sri Wiludjeng SP, Sri Sri Wilujeung SP Sunu Puguh Hayu Triono