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All Journal Global Strategis Indonesian Perspective JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Pengabdian Dharma Laksana Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) JBMR: Journal of Business and Management Review Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Informatika Ekonomi Bisnis
Muttaqin, Rizqi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Co-Creation terhadap Brand Awareness Fauziyyah, Sifa; Muttaqin, Rizqi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.910

Abstract

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.
Co-Authors Aditya Yudanegara Alam, Gilang Nur Dewi, Rina Ariyanthi Fauziyyah, Sifa Hafizh, Naufal Daffa Raditya Moenardy, Dwi Fauziansyah Santoso*, Rizal Budi Santoso, Rizal Budi Saputera, Denny