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All Journal Global Strategis Indonesian Perspective Journal of Economic, Bussines and Accounting (COSTING) JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal of International Relations Jurnal Pengabdian Dharma Laksana Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Tourism Economics and Policy Golden Ratio of Social Science and Education
Moenardy, Dwi Fauziansyah
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Marketing Strategy for Cibaduyut UKM Craftsmen Shoes During the Covid-19 Pandemic Muttaqin, Rizqi; Saputera, Denny; Dewi, Rina Ariyanthi; Moenardy, Dwi Fauziansyah; Santoso*, Rizal Budi; Alam, Gilang Nur
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.8214

Abstract

This article aims to explain the marketing strategy for MSME shoemakers in the Cibaduyut area during the Covid-19 pandemic. The purpose of this study was to determine the effect of the Covid-19 pandemic on MSMEs shoe craftsmen in the Cibaduyut area and the efforts of these MSMEs in utilizing digital platforms to maintain their business during the Covid-19 pandemic. The research method uses qualitative methods through interviews and observation as well as literature and data reduction. This research shows the challenges faced by MSMEs in utilizing digital platforms and provides recommendations for improving marketing strategies so that MSMEs can utilize digital platforms more effectively. Keywords: Cibaduyut; Mix Marketing; MSME; Shoesmakers; Marketing Strategy
Pilihan Rasional Indonesia dalam Kebijakan Larangan Ekspor Bijih Nikel Santoso, Rizal Budi; Moenardy, Dwi Fauziansyah; Muttaqin, Rizqi; Saputera, Denny
Indonesian Perspective Vol 8, No 1: (Januari-Juni 2023): 1-210
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v8i1.56383

Abstract

Indonesia implemented a nickel ore export ban policy in 2014 with the aim of maintaining sovereignty and control over natural resources, increasing the added value of nickel products, and optimally utilizing nickel wealth to improve people's welfare and strengthen the country's economy. This policy was also taken to strengthen Indonesia's bargaining position in global trade and to show independence and courage in making decisions that could provide long-term benefits for the country. From the perspective of rational choice theory, the nickel ore export ban policy is the result of considering ideological preferences, which focus on efforts to produce nickel derivative products that are processed from upstream to downstream in Indonesia which can then increase the added value of nickel products in the international market which has an impact on creating economic independence from the nickel industry. The nickel ore export ban policy also aims to strengthen Indonesia's bargaining position in international politics and global trade, especially through nickel diplomacy. 
Branding sebagai Diplomasi Kekhasan Daerah pada Produk Sepatu Kelurahan Cibaduyut, Bandung, Jawa Barat Saputera, Denny; Moenardy, Dwi Fauziansyah; Muttaqin, Rizqi; Dewi, Rina Ariyanthi; Santoso, Rizal Budi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.31962

Abstract

Centra Cibaduyut tak terlepas dari Kawasan yang menghasilkan sepatu. Sepatu Cibaduyut merupakan sepatu yang diproduksi di kelurahan Cibaduyut, Kota Bandung, Jawa Barat. Daerah ini dikenal sebagai pusat industri sepatu di Indonesia. Sepatu Cibaduyut terkenal dengan keunikan dan kualitasnya yang tinggi serta harga yang terjangkau. Kekhasan daerah Cibayutut yang dikenal sebagai suatu daerah dengan fokus industri sepatu, yang menjadi branding dalam mencapai tujuan tersebut. Dalam konteks kekhasan daerah, diplomasi dapat diartikan sebagai upaya untuk mempromosikan kekhasan dan identitas daerah dengan cara yang positif dan produktif. Diplomasi dapat membantu mengembangkan hubungan yang baik antara daerah dan pihak luar, termasuk wisatawan, pelaku bisnis, atau pemerintah lainnya, untuk mempromosikan kekhasan dan memperkuat ekonomi daerah. Dengan mengoptimalkan kegiatan branding dalam diplomasi kekhasan daerah Cibaduyut, diharapkan dapat meningkatkan kesadaran dan minat masyarakat terhadap produk-produk sepatu dan tas Cibaduyut, membantu memperkuat citra daerah yang unik dan khas, serta mendukung pertumbuhan ekonomi dan kesejahteraan masyarakat setempat.
PENGARUH IMPOR TEKSTIL BAHAN MENTAH CHINA TERHADAP PEREKONOMIAN INDONESIA PASCA COVID 19 Ghaus, Dhabit Audi; Moenardy, Dwi Fauziansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13053

Abstract

Pandemi COVID-19 telah menyebabkan hilangnya nyawa manusia secara besar-besaran dan menimbulkan tantangan besar bagi kesehatan masyarakat, sistem pangan, dan tempat kerja di seluruh dunia, Industri garmen dicirikan oleh rantai pasokan global yang sangat terintegrasi, yang berarti setiap gangguan dalam rantai nilai global akan berdampak pada produksi di tempat lain Banyak negara, seperti Indonesia sangat bergantung pada impor bahan baku dari China untuk produksi garmennya.Tujuan penelitian ini untuk melihat peran dan pengaruh bahan mentah tekstil dalam pengaruh perekonomian indonesia pada pra covid yaitu 2016 – 2019 hingga pasca covid 2020 - 2024. Metode penelitian ini menggunakan deskriptif kualitatif melalui teknik wawancara kepada Staff Ahli Implementasi Perjanjian Perdagangan Internasional FTA Center, wawancara kepada pemilik usaha dan staff industri tekstil, dan studi litelatur melalui website resmi, publikasi, maupun studi kepustakaan lainnya. Hasil penelitian ditemukan dengan sejalannya kenaikan dan penurunan ekspor barang melalui impor bahan mentah tekstil. Akan tetapi dengan begitu, ketergantungan mengenai impor bahan mentah tekstil China terhadap perekonomian indonesia memiliki nilai positif terhadap perkembangan industri tekstil dan perekonomian indonesia. Dengan demikian, kebijakan atas hambatan dagang untuk mengimpor bahan mentah tekstil oleh pemerintah tidak efektif terutama pada perkembangan industri tekstil dan ekonomi indonesia.
The Impact of EU’s Black Campaign on the Export Volume of Indonesian CPO to EU in 2019-2023 Simatupang, Harold Lembang; Moenardy, Dwi Fauziansyah
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i1.p95-108

Abstract

This study examine the consequences of the EU's black campaign on the volume of Indonesia's crude palm oil (CPO) exports to the EU from 2019 to 2023. Using qualitative methods, it analyzes primary data from informants and secondary data from relevant documents. The findings reveal that the Black Campaign and the policies implemented by the EU have significantly contributed to a decline in Indonesia's CPO export volume towards the EU, caused by the damaging portrayal of Environmental issues that are not accurate and the hindrance of export growth caused by protective policies such as RED II. This research contributes to theories in international trade and offers insight for strengthening standardization and certification on of CPO in Indonesia. The implications of this study are critical for understanding the intersection of Environmental concerns and trade policies, for fairer practices in international trade that consider the realities faced by producing countries like Indonesia.
DIGITAL DIPLOMACY OF INDONESIA IN REALIZING ITS VISION AS THE ASEAN DIGITAL ECONOMY HUB Santoso, Rizal Budi; Moenardy, Dwi Fauziansyah; Rizqi Muttaqin
Indonesian Journal of International Relations Vol 8 No 2 (2024): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v8i2.575

Abstract

This research analyzes Indonesia's digital diplomacy to realize Indonesia's vision of strengthening its position as the center of ASEAN's digital economy and encouraging inclusive and sustainable economic growth in the region. Qualitative methods were used in this research by collecting data through a literature study which was then validated using data triangulation techniques. This research shows that developing digital diplomacy is essential in strengthening Indonesia's position as a digital economy leader in the ASEAN region, including building a solid digital infrastructure, increasing access and digital inclusion, and promoting regional collaboration through the ASEAN Smart Cities Network (ASCN). In achieving this goal, Indonesia can encourage digital inclusion, expand its market, and formulate regulations and policies that support the growth of the digital economy and startups.
INDONESIA'S ECONOMIC DIPLOMACY IN INDONESIA-EFTA COMPREHENSIVE ECONOMIC PARTNERSHIP AGREEMENT (IE-CEPA) Santoso, Rizal Budi; Moenardy, Dwi Fauziansyah
Indonesian Journal of International Relations Vol 7 No 2 (2023): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v7i2.456

Abstract

This article aims to analyze Indonesia's economic diplomacy in the Indonesia-EFTA Comprehensive Economic Partnership Agreement (IE-CEPA), which can provide excellent opportunities for Indonesia to increase trade and investment with EFTA countries. The analytical framework used in this article is economic diplomacy with the operationalization of trade diplomacy, according to Okano-Heijmans. The research method in this article uses qualitative methods. The results of this article show that Indonesia's economic diplomacy gives a positive view of IE-CEPA as an important agreement to strengthen economic relations between Indonesia and EFTA countries through reducing import duty rates, eliminating non-tariff barriers, and protecting investment, which is expected to increase the power of competitiveness of Indonesian products in the European market and increase Indonesia's exports to EFTA countries.
‘Great Power Style’ in China’s Economic Diplomacy: A Case Study of China-Portugal Economic Relations Santoso, Rizal Budi; Muttaqin, Rizqi; Moenardy, Dwi Fauziansyah
Global Strategis Vol. 19 No. 2 (2025): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.19.2.2025.309-330

Abstract

This article examines how China’s economic diplomacy with Portugal demonstrates its global power strategy as a benign hegemon under the Great Power Style paradigm. The paper traces China’s investment trends in Portugal’s key sectors within the Belt and Road Initiative (BRI) framework including energy, ports, finance, and technology using descriptive qualitative methods and literature analysis. The results show that China is not only seeking economic benefits but also creating organized and non-coercive geopolitical influence. This approach is done by providing global public goods and maintaining stable bilateral relations, thereby enhancing China’s position as a responsible great power. Portugal’s strategic location in the Atlantic and its ties to Africa help make it a key node in the 21st Century Maritime Silk Road. The report finds that China’s economic diplomacy is a key component of a distinct global leadership paradigm that prioritises stability, collaboration, and economic attractiveness over military power. Keywords: China, Economic diplomacy, Great Power Style, Investment, Portugal Artikel ini mengkaji bagaimana diplomasi ekonomi Tiongkok dengan Portugal menunjukkan strategi kekuatan globalnya sebagai hegemon jinak di bawah paradigma Great Power Style. Makalah ini melacak tren investasi Tiongkok di sektor-sektor penting Portugal dalam kerangka Belt and Road Initiative (BRI) termasuk energi, pelabuhan, keuangan, dan teknologi menggunakan metode kualitatif deskriptif dan analisis literatur. Hasilnya menunjukkan bahwa Tiongkok tidak hanya mencari keuntungan ekonomi tetapi juga menciptakan pengaruh geopolitik yang terorganisasi dan tidak memaksa. Pendekatan ini dilakukan dengan menyediakan barang-barang publik global dan menjaga hubungan bilateral yang stabil, sehingga meningkatkan posisi Tiongkok sebagai kekuatan besar yang bertanggung jawab. Lokasi strategis Portugal di Atlantik dan hubungannya dengan Afrika membantu menjadikannya simpul utama dalam Jalur Sutra Maritim Abad ke-21. Laporan tersebut menemukan bahwa diplomasi ekonomi Tiongkok adalah komponen utama dari paradigma kepemimpinan global yang berbeda yang memberikan stabilitas, kolaborasi, dan daya tarik ekonomi prioritas utama di atas kekuatan militer. Kata-kata Kunci: Cina, Diplomasi ekonomi, Great Power Style, Investasi, Portugal
Analysis of The Potential Increase in Dried Grated Coconut Exports To Poland in 2022-2024 SIBARANI, Antasari; MOENARDY, Dwi Fauziansyah
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1534

Abstract

Indonesia, as the world’s second-largest coconut producer, holds significant potential for exporting desiccated coconut to international markets, particularly Poland. However, Indonesia’s market share in Poland remains behind the Philippines, which dominates desiccated coconut imports. The demand for this product in Poland continues to rise, driven by trends in healthy, plant-based food consumption and traditional food processing. This study aims to analyze the potential for increasing Indonesian desiccated coconut exports to Poland and to formulate appropriate strategies to optimize this market during 2022-2024. The research employs qualitative and quantitative methods, analyzing export data within the theoretical frameworks of John Stuart Mill’s international trade theory and Porter’s Diamond Model of competitive advantage. Findings indicate significant opportunities for export growth through improvements in product quality, diversification of value-added products, and strengthening distribution networks in Poland. Indonesia needs to overcome limitations in modern processing and adopt quality standards aligned with the European Union market. In conclusion, the development of innovative products and adaptive marketing strategies are crucial to enhancing the competitiveness of Indonesian desiccated coconut exports to Poland, supporting sustainable national economic growth.
Strategies for Increasing Indonesian Halal Product Exports to Russia Putra, Muhammad Reksa Nusantara; Moenardy, Dwi Fauziansyah
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1636

Abstract

The global halal industry continues to grow rapidly and is projected to reach more than USD 3 trillion by 2027. Indonesia, with the largest Muslim population in the world, has great potential to become a major producer and exporter of halal products. However, Indonesia's contribution to halal exports is still relatively small, only about 3% of global trade, lagging behind Malaysia, Thailand, and Brazil. Russia, as a non-Muslim country with a significant Muslim population (20–25 million people), is showing increasing demand for halal products, including food, cosmetics, pharmaceuticals, and modest fashion. This trend is driven by the growth of halal lifestyles and the adoption of halal products by non-Muslim Russian consumers who view halal products as symbols of quality and safety. This study aims to identify obstacles and formulate strategies to increase Indonesia's halal product exports to Russia. The method used is qualitative descriptive with secondary data from government agency reports, international organisations, and academic publications. The results of the study show that the main obstacles to exports include differences in halal regulations, logistical and distribution limitations, lack of promotion and branding, and limitations in the capacity of MSMEs. The recommended strategies include product innovation and differentiation tailored to Russian consumer preferences, harmonisation of halal certification, digitalisation of promotion, strengthening of the halal value chain, bilateral economic diplomacy, and empowerment of halal SME exporters.
Co-Authors Alam, Gilang Nur Dewi, Rina Ariyanthi Ghaus, Dhabit Audi Muttaqin, Rizqi Putra, Muhammad Reksa Nusantara Rizqi Muttaqin Santoso*, Rizal Budi Santoso, Rizal Budi Saputera, Denny SIBARANI, Antasari Simatupang, Harold Lembang