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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan
Murugesu, Karina Devi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Influence of Online Promotion, Product Packaging and Price on Purchasing Decisions with Price as a Moderating Variable: Study: Home Culinary Industry "Cau Nugget", Bandung City Firdaus*, Edi; Hurriyati, Ratih; Dirgantari, Dwi Puspo; Murugesu, Karina Devi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.9380

Abstract

This study aims to find out how online promotions, product packaging and prices affect purchasing decisions for culinary products "Cau Nugget" and to determine the effect of price moderation on online promotions in determining purchasing decisions. This study used a quantitative method involving consumer Instagram followers 'Cau Nugget' as a population and a sample of 121 respondents. The results of the study found that, of the three existing factors, online promotions did not have a significant influence on purchasing decisions. Meanwhile, product packaging and price have a significant effect on purchasing decisions. This study proves that price negatively moderates online promotions on purchasing decisions, as well as being the indicator that has the highest impact on purchasing decisions. Keywords: Online Promotion; Product Packaging; Price; Buying Decision; Home Industry
Strategic Business Plan of Sayang Holidays USA Travel Agency Handayani, Trustorini; Murugesu, Karina Devi; Novianti, Windi; Iffan*, Muhammad; Santy, Raeni Dwi
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 12 No. 1: Desember 2022
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v12i1.8401

Abstract

The development of tourists and tourism is going very fast which requires travel agencies to make adjustments and innovations. Sayang Holidays is a travel agency operating in California, San Francisco, USA. This study was conducted to excavate the feasibility of Sayang Holidays as a business entity engaged in the tourism sector. The method used is the Miles and Huberman model which divides into four stages, namely data collection, data reduction, data display, and decision making. From this study, it was found that Sayang Holidays is relevant and feasible in becoming a competitive travel agency in San Fransisco. The measurement was conducted from the marketing, human resource, financial ability, and operational aspects. It is hoped that this research can be useful for furthering the development of the business. Keywords: Travel Agency; Finance; Feasibility Study; Business Plan; Tourism Perkembangan wisatawan dan pariwisata yang berlangsung sangat cepat menuntut biro perjalanan untuk melakukan penyesuaian dan inovasi. Sayang Holidays adalah agen perjalanan yang beroperasi di California, San Francisco, AS. Kajian ini dilakukan untuk menggali kelayakan Sayang Holidays sebagai badan usaha yang bergerak di bidang pariwisata. Metode yang digunakan adalah model Miles dan Huberman yang terbagi menjadi empat tahapan yaitu pengumpulan data, reduksi data, display data, dan pengambilan keputusan. Dari penelitian ini ditemukan bahwa Sayang Holidays relevan dan layak untuk menjadi agen perjalanan yang kompetitif di San Fransisco. Pengukuran dilakukan dari aspek pemasaran, sumber daya manusia, kemampuan finansial, dan operasional. diharapkan penelitian ini dapat bermanfaat untuk pengembangan usaha selanjutnya. Kata Kunci: Agen Perjalanan; Keuangan; Studi Kelayakan; Rencana Bisnis; Pariwisata
Co-Authors Dirgantari, Dwi Puspo Edi Firdaus Handayani, Trustorini Iffan*, Muhammad Novianti, Windi Ratih Hurriyati Santy, Raeni Dwi