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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen
Nur Faizatul Luthfiah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Daya Saing Ekspor Rumput Laut Indonesia Ke China Dan Korea Selatan Greyuni Grace Tambunan; Muhammad Aryo Fachrezi; Novia Miftakhul Qisthi; Muhammad Tsaqifa Ifada; Safira Kencana Putri; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.392

Abstract

Seaweed is a leading Indonesian export commodity that has great potential in the fisheries industry. The purpose of this study is to evaluate Indonesia's seaweed export performance and identify factors that affect its competitiveness in the international market, especially in destination countries such as China and Korea. The research method used quantitative and qualitative analysis methods with Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Export Competitiveness Index (ECI) analysis methods. The data shows that China is the main export destination country for Indonesian seaweed, with a high export contribution of 83% of total exports. South Korea is also an important market, despite fluctuations in export volumes. In addition, this study also revealed the existence of other destination countries such as Chile, Hong Kong, Japan, and the Philippines with varying export contributions each year. Based on the results of the analysis, Indonesian seaweed has a significant comparative advantage in exports to China and Korea, with Korea showing a higher average RCA value over the last five years. EPD analysis indicates that Indonesian seaweed is in a Rising Star position in the Chinese market, signaling a dynamic increase in market share and rapid demand and South Korea is experiencing fluctuations in its competitive position.
Analisis Daya Saing Ekspor Kakao Indonesia di Pasar Malaysia Anggraini Susanti; Ayudana Kezia; Rasidin Karo Karo Sitepu; Reyhani Intan Sabrina; Muhammad Akbar Husain; Desri Yohanna; Roby Andika; Nur Faizatul Luthfiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.899

Abstract

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.
Development Strategy for Agrotourism at PT. XPRO-AGROTAMA, Gunung Mulya Village, Tenjolaya District, Bogor Regency Sayekti, Ayutyas; Jarwadi Budi Hernowo; Nur Faizatul Luthfiah
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.17649

Abstract

This study seeks to uncover critical elements, industry insights, and problems affecting the advancement of agribusiness and agrotourism at PT. Xpro Agrotama Cinangneng, located in Gunung Mulya Village, Tenjolaya District. The objective is to de-sign a plan utilising the Business Model Canvas to transition to agrotourism or agrotourism. Agrotourism integrates agriculture and tourism, allowing visitors to engage with rural life and farm-ing practices for enterprises such as PT. Xpro Agrotama, engaged in aquaculture and agrotourism, presents a promising prospect for diversification by utilising natural resources, human capital, and local attractions. The research employs the Business Model Can-vas to discern strategic opportunities. Business-to-business (B2B) and Business-to-Consumer (B2C) strategies are analysed, empha-sising customer trust, booking systems, visitor happiness, and re-source utilisation. Results indicate that PT. Xpro Agrotama em-phasises trust and dedication in its reservation methods while guaranteeing tourist happiness. The company effectively employs natural and human resources, providing nature and fishing tour-ism. PT. Xpro Agrotama possesses significant potential for expan-sion into agrotourism by capitalising on its internal strengths and external prospects. This technique may facilitate the development of tourism villages in Bogor Regency, fostering sustainable rural tourism and helping the local population.
Co-Authors Anggraini Susanti Ayudana Kezia Desri Yohanna Greyuni Grace Tambunan JARWADI BUDI HERNOWO Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Tsaqifa Ifada Novia Miftakhul Qisthi Rasidin Karo-Karo Sitepu Reyhani Intan Sabrina Roby Andika Safira Kencana Putri sayekti, ayutyas