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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal Of Business, Finance, and Economics (JBFE) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Botani: Publikasi Ilmu Tanaman dan Agribisnis
Nur Faizatul Luthfiah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Daya Saing Ekspor Rumput Laut Indonesia Ke China Dan Korea Selatan Greyuni Grace Tambunan; Muhammad Aryo Fachrezi; Novia Miftakhul Qisthi; Muhammad Tsaqifa Ifada; Safira Kencana Putri; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.392

Abstract

Seaweed is a leading Indonesian export commodity that has great potential in the fisheries industry. The purpose of this study is to evaluate Indonesia's seaweed export performance and identify factors that affect its competitiveness in the international market, especially in destination countries such as China and Korea. The research method used quantitative and qualitative analysis methods with Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Export Competitiveness Index (ECI) analysis methods. The data shows that China is the main export destination country for Indonesian seaweed, with a high export contribution of 83% of total exports. South Korea is also an important market, despite fluctuations in export volumes. In addition, this study also revealed the existence of other destination countries such as Chile, Hong Kong, Japan, and the Philippines with varying export contributions each year. Based on the results of the analysis, Indonesian seaweed has a significant comparative advantage in exports to China and Korea, with Korea showing a higher average RCA value over the last five years. EPD analysis indicates that Indonesian seaweed is in a Rising Star position in the Chinese market, signaling a dynamic increase in market share and rapid demand and South Korea is experiencing fluctuations in its competitive position.
Analisis Daya Saing Ekspor Kakao Indonesia di Pasar Malaysia Anggraini Susanti; Ayudana Kezia; Rasidin Karo Karo Sitepu; Reyhani Intan Sabrina; Muhammad Akbar Husain; Desri Yohanna; Roby Andika; Nur Faizatul Luthfiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.899

Abstract

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.
Development Strategy for Agrotourism at PT. XPRO-AGROTAMA, Gunung Mulya Village, Tenjolaya District, Bogor Regency Sayekti, Ayutyas; Jarwadi Budi Hernowo; Nur Faizatul Luthfiah
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.17649

Abstract

This study seeks to uncover critical elements, industry insights, and problems affecting the advancement of agribusiness and agrotourism at PT. Xpro Agrotama Cinangneng, located in Gunung Mulya Village, Tenjolaya District. The objective is to de-sign a plan utilising the Business Model Canvas to transition to agrotourism or agrotourism. Agrotourism integrates agriculture and tourism, allowing visitors to engage with rural life and farm-ing practices for enterprises such as PT. Xpro Agrotama, engaged in aquaculture and agrotourism, presents a promising prospect for diversification by utilising natural resources, human capital, and local attractions. The research employs the Business Model Can-vas to discern strategic opportunities. Business-to-business (B2B) and Business-to-Consumer (B2C) strategies are analysed, empha-sising customer trust, booking systems, visitor happiness, and re-source utilisation. Results indicate that PT. Xpro Agrotama em-phasises trust and dedication in its reservation methods while guaranteeing tourist happiness. The company effectively employs natural and human resources, providing nature and fishing tour-ism. PT. Xpro Agrotama possesses significant potential for expan-sion into agrotourism by capitalising on its internal strengths and external prospects. This technique may facilitate the development of tourism villages in Bogor Regency, fostering sustainable rural tourism and helping the local population.
Analisis Daya Saing Crude Palm Oil Indonesia Ke Negara Tujuan Ekspor Pakistan dan Amerika Serikat Lien Febrina; A. Ricco Galang Erlangga; Mutiara Az-Zahra; Raden Fadhilla Salsabila; Eka Rindah Yani; Rahul Abi Ubaidillah; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.44

Abstract

Indonesia is one of the world's largest producers and exporters of Crude Palm Oil (CPO). This study aims to analyze the competitiveness level of Indonesian CPO and the competitive position of Indonesian CPO in the target countries of the United States and Pakistan. This research uses secondary data with a time span from 2018 to 2022. The methods used in this research are the Revealed Comparative Advantage (RCA) method and Export Product Dynamic (EPD). The analysis results show that Indonesia's export competitiveness to the target countries of the United States and Pakistan is high. Then, the majority of the market share to the target countries of the United States and Pakistan is in the Rising Star position, which means there is positive growth. The government needs to synergize policies and create regulations regarding international trade agreements, the government can also simplify export licensing procedures, and Indonesian exporters need to pay more attention to the quality and composition of CPO products
Analisis Keunggulan Komparatif dan Kompetitif Udang Beku Pada Pasar Internasional Jepang Rizki Yuda Musidi; Amanda Putri; Enjelina Damayanti; Ranjani Nuralifah; Raden Ahmad Rasyid Pradava; Rasidin Karo Karo Sitepu; Nur Faizatul Luthfiah
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5195

Abstract

This study explores Indonesia's position as one of the main shrimp exporting countries in the world, with a special focus on frozen shrimp exports, where Indonesia is in fourth position globally. This signals significant opportunities for future expansion. The aim of this research is to assess the superiority and competitiveness of Indonesian frozen shrimp in the Japanese market, relative to other exporting countries. This analysis is based on secondary data collected from UN Comtrade over a fourteen year period, from 2011 to 2024, and uses a quantitative descriptive approach. Comparative advantage is calculated using the RCA and ISP methods, while competitive advantage is measured through EPD. The results show that Indonesian frozen shrimp have strong comparative competitiveness, with the highest RCA value reaching 317.32 and ISP indicating the maturity phase. However, in terms of competitive advantage, there is still room for improvement, as EPD places the product in the falling star category. To increase the competitiveness and value of frozen shrimp exports, it is necessary to implement higher quality standards and use geographical indications. In addition, the government must play a key role in developing competitive advantages, through downstreaming, innovative product design, increasing marketing intelligence, and opening trade diplomacy channels with new countries that have the potential to become markets. Shrimp farmers must also be supported by the government to understand domestic consumer market preferences and segmentation, which will help reduce dependence on imports and improve the competitive position of Indonesian frozen shrimp in the Japanese market.
Co-Authors A. Ricco Galang Erlangga Amanda Putri Anggraini Susanti Ayudana Kezia Desri Yohanna Eka Rindah Yani Enjelina Damayanti Greyuni Grace Tambunan JARWADI BUDI HERNOWO Lien Febrina Muhammad Akbar Husain Muhammad Aryo Fachrezi Muhammad Tsaqifa Ifada Mutiara Az-Zahra Novia Miftakhul Qisthi Raden Ahmad Rasyid Pradava Raden Fadhilla Salsabila Rahul Abi Ubaidillah Ranjani Nuralifah Rasidin Karo-Karo Sitepu Reyhani Intan Sabrina Rizki Yuda Musidi Roby Andika Safira Kencana Putri sayekti, ayutyas