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All Journal Pusat Publikasi Ilmu Manajemen Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika
Aisyah Rahmatul Fitri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Pemasaran Sebagai Strategi Persaingan Bisnis: Studi Kasus Bisnis Kuliner Rumah Makan Talago Biru di Kota Pekanbaru Cindy Fredicia Putri; Atika Fitriani; Devinda Ramdani; Aisyah Rahmatul Fitri; Dian Puji Puspita Sari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.427

Abstract

This study aims to analyze marketing strategies as an effort to increase the competitiveness of the Talago Biru restaurant business in Pekanbaru City. The research method used is descriptive with a qualitative approach. Data was collected through semi-structured interviews using an interview guide as the main tool for collecting information. The research results show that Talago Biru has succeeded in implementing effective marketing strategies to expand their target market and maintain business competitiveness. This strategy includes market segmentation based on geographic and demographic criteria, determining appropriate target markets, as well as using a comprehensive marketing mix (product, price, place and promotion). Supporting factors in implementing this strategy include consistent product quality, service that satisfies customers, and complete business licensing. However, there are also inhibiting factors such as limited raw materials and tight market competition. This study provides an in-depth understanding of how marketing strategies can be a crucial factor in increasing business competitiveness in the culinary industry.
Pengaruh Cyber Bullying di Era Digital Pada Remaja Silviana Aulia Putri; Putri Fauziah; Ilham Hudi; Ine Hanisa Pratama; Mega Sari Indah Yani; Rika Novriyanti; Devi Nila Anjani; Aisyah Rahmatul Fitri
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol 2 No 2 (2024): Maret : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v2i2.624

Abstract

The aim of this research is to determine the impact of Cyber Bullying in the digital era during adolescence. This research uses a literature review study method. This research found results in the form of the influence of Cyber Bullying in the digital era during adolescence. Based on a literature review study, it was found that the current generation of teenagers will have a good education in both the real and virtual worlds. Indicators of the causes of Cyber ​​Bullying are 1) Anonymity: The freedom to remain anonymous while using the internet can encourage people to act violently without worrying about facing immediate repercussions. 2) Lack of Empathy: When a perpetrator is physical. The aim of the research is to determine the impact of Cyber Bullying in the digital era on teenagers.
Co-Authors Atika Fitriani Cindy Fredicia Putri Devi Nila Anjani Devinda Ramdani Dian Puji Puspita Sari Ilham Hudi Ine Hanisa Pratama Mega Sari Indah Yani Putri Fauziah Rika Novriyanti Silviana Aulia Putri