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All Journal Kanal : Jurnal Ilmu Komunikasi Lontar : Jurnal Ilmu Komunikasi International Journal of Multidisciplinary Research of Higher Education (IJMURHICA)
Mulyani, Fani Agung
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Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products Mulyani, Fani Agung
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9229

Abstract

In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotional relationships with customers. The effective incorporation of story into the branding strategy of HMNS, an Indonesian-based newly launched perfume brand, is investigated in this paper. With an eye toward stories that highlight the sources, inspirations, and creative techniques behind every perfume variation, HMNS purposefully uses storytelling to set its products apart in a crowded industry. Through a variety of digital channels including social media, the official website, and interactive marketing HMNS successfully shares emotionally powerful narratives to its audience. This study method consists on a case study, content analysis of HMNS marketing initiatives, and customer interviews to evaluate the effectiveness of narrative in increasing emotional appeal and client loyalty. The results suggest that encouraging customer engagement and developing strong emotional connections which in turn foster brand loyalty depending on narrative and are thus rather important. Well crafted tales appeal to consumers' individual experiences and ambitions, therefore encouraging inclusivity and a strong affinity for the HMNS brand. This research provides important new perspectives on how businesses could use story methods to create strong and long-lasting relationships with their consumers. It achieves this by looking at how consumer impressions and behavior change depending on narrative. HMNS's effective use of narrative highlights its ability to be a fascinating branding tool in the contemporary marketing scene. Keyword: Storytelling, Persuasive Communication, Branding, Perfume, HMNS
Influence of Social Media Use in The Law Enforcement Process in Indonesia : Pengaruh Pengunaan Media Sosial dalam Proses Penegakan Hukum di Indonesia Khoiriah, Khoiriah; Kurniawan, Kurniawan; Yanti, Siti Dewi; Mulyani, Fani Agung; mardiana22, Puja
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial terhadap penegakan hukum di Indonesia. Penelitian ini pendekatan kuantitatif, penelitian ini mengumpulkan data melalui survei yang melibatkan 50 responden pengguna media sosial aktif. Kuesioner yang digunakan terdiri dari pertanyaan tertutup dengan skala Likert untuk mengukur persepsi masyarakat mengenai peran media sosial dalam proses penegakan hukum. Hasil analisis data menunjukkan bahwa media sosial berperan signifikan dalam membentuk opini publik dan mempengaruhi respons aparat penegak hukum terhadap kasus-kasus yang viral. Penelitian ini juga menemukan bahwa peningkatan aktivitas netizen di media sosial dapat mendorong penegakan hukum yang lebih transparan dan responsif. Temuan ini memberikan wawasan penting tentang bagaimana media sosial dapat menjadi alat yang efektif dalam meningkatkan akuntabilitas dan independensi sistem peradilan di Indonesia.
Impact Analysis of Using Artificial Intelligence on Student Skill Development Khusnadin, Muhammad Hafidz; Hasan, Munawir; Mulyani, Fani Agung; Mardiana, Puja Dikusuma; Khopipah, Tsania Siti
International Journal of Multidisciplinary Research of Higher Education Vol 8 No 3 (2025): (July) STEM, Education, Religion Studies, Social Sciences and Economic Developmen
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v8i3.351

Abstract

Advances in artificial intelligence have brought significant changes in various aspects of life, including higher education. This study aims to analyze the impact of using Artificial Intelligence on students' academic skills, focusing on aspects of efficiency, accuracy, and independence in completing academic tasks. Using a quantitative approach with a survey method, this study involved 100 students as respondents. The data collected was analyzed using descriptive statistical tests, Pearson correlation, and multiple linear regression to identify the relationship between the variables studied. The results showed that although Artificial Intelligence can improve efficiency and provide wider access to academic information, its effect on students' academic skills was not statistically significant. Regression analysis revealed that students' efficiency, accuracy, and independence in using AI explained only 3% of the variation in their academic skills, while the other 97% was influenced by other factors. This finding confirms that over-reliance on AI may hinder the development of students' critical and analytical thinking skills, as described in constructivist learning theory and cognitive learning theory. The implications of this research suggest that educational institutions need to develop policies that encourage the judicious use of Artificial Intelligence, ensuring that Artificial Intelligence acts as a learning tool without replacing students' independent thinking processes.
Co-Authors Hasan, Munawir Khoiriah Khoiriah, Khoiriah Khoiriah, Hanifathu Khopipah, Tsania Siti Khusnadin, Muhammad Hafidz Kurniawan Kurniawan Mardiana, Puja Dikusuma mardiana22, Puja Yanti, Siti Dewi