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Perancangan Corporate Identity Rumah Sakit Umum Daerah Bukittinggi Hanif, Raihan; Sudiani, Yoni; Malik, kendall; khairunnisa, Khairunnisa
SPACEPRO: Product Design Jurnal Volume 2 Nomor 1, Mei 2024
Publisher : INSTITUT SENI INDONESIA PADANGPANJANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/spacepro.v2i1.4192

Abstract

In the management of hospitals, Corporate Identity plays a pivotal role in brand recognition, image formation, and public perception. The primary objective behind the establishment of the hospital's Corporate Identity is to facilitate the audience's ability to remember and trust the institution as a professional and highly competent healthcare service provider, thereby fostering loyalty among the target audience.The main challenge faced by RSUD Bukittinggi is the absence of a clear corporate identity, serving as a reminder to the community and patients regarding the positive image and unique characteristics of RSUD Bukittinggi. Furthermore, this corporate identity also serves as a distinguishing factor for RSUD Bukittinggi from other healthcare facilities.In light of this, RSUD Bukittinggi requires innovative ideas in constructing a Corporate Identity that can effectively present the image, unique characteristics, and excellence possessed by RSUD Bukittinggi. The existence of RSUD Bukittinggi as a hospital offering medical tourism services in the city of Bukittinggi demands a corporate identity befitting its distinguished position.As a comprehensive solution to address this issue, a step taken is to design a corporate identity strategy for RSUD Bukittinggi utilizing the SWOT analysis method. This strategic approach can yield results that are congruent and highly effective in conveying the identity and distinctive characteristics of this institution. Components of this comprehensive corporate identity strategy include logo creation, typography selection, determination of identity colors, and utilization of various communication channels, all meticulously designed to facilitate the audience in identifying the unique characteristics and excellence of RSUD Bukittinggi.Keywords: Corporate identity, RSUD Bukittinggi
Peningkatan Jiwa Kewirausahaan Siswa SD Utama 2 Tarakan Melalui Pembuatan Gelang oleh Mahasiswa UBT Hidayat, Nurul; Rahmadina, Angieta; Kresti, Fransisca Estriani Novita; Aprisilawati, Meta; Hidayat, Muhammad Nur; Hanif, Raihan
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 2 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v4i2.3552

Abstract

The mini entrepreneurship socialization activity themed "Bracelet Making as an Initial Step into Entrepreneurship" was conducted at SDN 020 Tarakan, Jl. Sebengkok Pelayaran, as an implementation of managerial knowledge, particularly in the field of entrepreneurship. This activity aimed to cultivate entrepreneurial spirit among elementary school students by introducing them to simple production processes and basic selling practices. The methods used included interactive lectures to explain basic entrepreneurial concepts, bracelet-making demonstrations as a hands-on craft activity, and in-class sales simulations to train students in communication and confidence when offering products. The results showed that this approach was effective in increasing students’ enthusiasm, creativity, and self-confidence. The activity demonstrated that entrepreneurial education can be introduced at an early age through simple, contextual, and engaging methods.