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Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
ANALISIS PROSES REKRUTMEN, ORIENTASI DAN PENEMPATAN KERJA DI GRAND MERCURE JAKARTA KEMAYORAN Maryetti; Bayu Anggara Sajangbati; Ni Made Dwiyana Rasuma Putri; Anak Agung Istri Putera Widiastiti; Jesika
Jurnal Sains Terapan Pariwisata Vol. 10 No. 2 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i2.495

Abstract

Tujuan: Penelitian bertujuan untuk mengetahui pelaksanaan proses rekrutmen, orientasi, dan penempatan kerja bagi karyawan di Grand Mercure Jakarta Kemayoran dan untuk mengetahui pelaksanaan proses rekrutmen, orientasi, dan penempatan kerja bagi karyawan memberikan dampak terhadap kelancaran operasional di Grand Mercure Jakarta Kemayoran. Metode: Penelitian menggunakan kualitatif, dengan menggunakan alat analisis berupa analisis deskriptif. Pengelolah data menggunakan analysis interactive model dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Implikasi: Proses rekrutmen, orientasi, dan penempatan kerja di Grand Mercure Jakarta Kemayoran sudah cukup baik dan sesuai dengan SOP perusahaan.
Does Dummy Food Display Effect on Food Purchase Decisions? (A Case Study of Coco Ichibanya Neo Soho Jakarta) Ni Made Dwiyana Rasuma Putri; Reni Sulistiyowati; Pamela
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.8

Abstract

ABSTRACT Purpose: This research aims to determine the effect of dummy food displays on the food purchasing decision at Coco Ichibanya Neo Soho, West Jakarta, Indonesia. Research methods: This research has a dummy food display as an independent variable and a purchasing decision as to the dependent variable. The measurement of variables used in this research is a Likert scale. The population is consumers who have visited Coco Ichibanya Neo Soho West Jakarta. This research used 96 respondents who were sampled because they met the specified criteria. The accidental sampling method is the method applied in this research. This research used questionnaires as primary data and websites, journals, books, and others related to the research as secondary data. The analyzing method used in this research is a simple regression test method with the help of an SPSS 25 computerized program. Results and discussion: The validity test results state the dummy food display (0.368-0.662 > 0.1) and purchasing decisions (0,400-0,621 > 0.1) so that it is claimed as valid. T-test results conclude that the dummy food display has a positive effect on purchasing decisions because the significance value of 0,000 is less than the value of 0.05. Implication: The dummy food display has a positive and significant effect on purchasing decisions. It can be useful to answer the problem regarding the purchasing decision of Coco Ichibanya Neo Soho based on the dummy food display. Keywords: product display, dummy food display, purchase decision.
Perceived Restaurant Food Healthiness on Consumer Satisfaction at Burgreens Menteng Resto Ni Made Dwiyana Rasuma Putri; Jessica Tritanya; Rieke Rinova
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.224

Abstract

Purpose: This research aims to look for the significance of the effect of perceived restaurant food healthiness on consumer satisfaction at Resto Burgreens Menteng. Research methods: The respondents of this research are consumers of the Burgreens Menteng restaurant using a sample of 318 people. The sampling technique used was non-probability sampling with an accidental sampling approach. Data analysis using IBM SPSS application ver. 25 for Windows, using the technique of Simple Linear Regression Analysis. Results and discussion: The results of this research indicate that perceived restaurant food healthiness is proven to have a positive and significant effect on consumer satisfaction. The role of perceived restaurant food healthiness is directly proportional to consumer satisfaction. Implication: The implications of this research support the results of previous research and strengthen the theory related to perceived restaurant food healthiness and consumer satisfaction. Perceived restaurant food healthiness has an important role in consumer satisfaction in a restaurant. changing views about eating. Besides to fulfill the daily needs of humans,  food also must make the body healthy. So, avoid being overweight and avoid various types of diseases.   Keywords: perceived food healthiness, restaurant, consumer satisfaction.
Studi Kelayakan Bisnis Es Teler Candu Sentul Wahyuni, Nenny; Asmawih; Reza Imani Syawal; Ni Made Dwiyana Rasuma Putri; Thasya Ayunda Putri
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.474

Abstract

Tujuan penelitian ini ntuk mengetahui tingkat kelayakan pengembangan usaha Es Teler Candu Sentul apabila dilihat dari aspek keuangan. Metode pengumpulan data dalam penelitian ini adalah melalui wawancara, kuesioner, studi tabel, dan data historis dari laporan keuangan perusahaan. Menganalisis pasar dan segmen pemasaran menggunakan Kekuatan, Kelemahan, Peluang, Ancaman (SWOT), Segmen, Target dan Analisis Pasar. Analisis aspek hukum, Analisis aspek manejemen, Analisis aspek lingkungan, Analisis aspek keuangan, dilakukan dengan menentukan lokasi, struktur, peralatan dan SOP. Analisis aspek manajemen dan sumber daya manusia, yaitu struktur organisasi dan pengelolaan sumber daya manusia. Kemudian menganalisis aspek finansial yaitu kebutuhan investasi awal, analisis laporan keuangan dan analisis investasi menggunakan PP, NPV, IRR, dan analisis skenario. Hasil penelitian menunjukkan bahwa rencana pengembangan perusahaan Es Teler Candu Sentul dinyatakan layak untuk di jalankan atau di kembangkan jika mempertimbangkan aspek penjualan dan pemasaran, aspek hukum, aspek teknis dan teknis, manajemen dan sumber daya manusia, serta aspek finansial. Hasil analisis kelayakan pada aspek pasar dan pemasaran, aspek teknik dan teknologi dan aspek manajemen dan operasional menunjukkan bahwa usaha Es Teler Candu Sentul ini layak untuk dilaksanakan. Berdasarkan analisis aspek finansial menunjukan nilai NPV positif Rp.3.139.000.- Nilai IRR 1,05% dimana nilai ini lebih besar dari nilai investasi perbankan, Net B/C 1,05%, BEP Produk sebesar 9.082 cup atau BEP nilai sebesar Rp. 60.547.- dan PBP 3,72 yang berarti usaha ini sudah dapat menutup biaya investasi awalnnya sebelum umur usaha berakhir selama 3 tahun 8 bulan 7 hari. Semua hasil perhitungan pada analisis finansial juga menunjukan bahwa usaha ini layak untuk dijalankan.
Pelatihan Pengemasan Produk Pangan Olahan di Desa Sukamahi Kabupaten Bogor: Training on Packaging Processed Food Products in Sukamahi Village Bogor District Dewi Ayu Kusumaningrum; Hurdawaty, Ramon; Suheryadi, Heru; Maryetti; Ni Made Dwiyana Rasuma Putri
WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/wahatul.v5i1.1442

Abstract

Sukamahi Village is located in Megamendung District, Bogor Regency, West Java, one of the pilot villages for the One Billion One Village (SaMiSaDe) program in 2021. Sukamahi Village has agricultural and plantation potential. Most of the village residents have professions as farmers and own businesses such as food businesses and grocery stores in Sukamahi Village. Most of the women in Sukamahi Village are involved in PKK activities, farming and are housewives. Currently, there are no profitable business activities among the group of women residents of Sukamahi village. There are problems in various regions where local food businesses are generally less attractive, innovative, creative, and the majority are only wrapped in transparent plastic without any labels or information. The aim of organizing this community service is to provide knowledge about packaging processed food products that comply with good food packaging rules and can attract consumers' attention. The implementation method consists of initial observations and training activities. Initial observations include licensing, mapping communities that need training, and formulating appropriate training. The training activity provided material and direct practice in making appropriate products and packaging, ended with a question and answer session regarding what had been provided. Overall, the training on packaging processed food products went well and was beneficial for improving the skills and business marketing of the Sukamahi Village community. With more attractive and quality packaging, processed food business products from Sukamahi Village have a better opportunity to penetrate a wider market to help improve the economic level of business actors.