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All Journal PRoMEDIA JURNAL KOMUNIKATIO Jurnal Signal Toplama PANDAWA : Jurnal Pengabdian kepada Masyarakat
Gissani, Muhammad Fikri
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Toplama

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CAKRA RADIO AS A DIVERSIFICATION FORM OF ARDAN GROUP Fathurrahman, Donny; Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.224

Abstract

Ardan Group utilizes a three-pronged diversification strategy: concentric, horizontal, and conglomerate. Notably, Cakra Radio and Ardan Hotel exemplify this approach.  Cakra Radio, focusing on local culture, integrates itself into the lives of Bandung residents. Through diverse programming and high-quality content, it strives to remain the city's preferred radio station. Ardan Hotel, on the other hand, represents horizontal diversification. By entering the hospitality industry, Ardan Group expands into a related but distinct sector. The hotel caters to guests seeking an exclusive experience with top-notch facilities and services. Its success hinges not only on luxurious accommodations but also on efficient and innovative management practices. This demonstrates Ardan Group's ability to adapt and thrive in a dynamic business environment. In essence, Ardan Group's diversification strategy, exemplified by Cakra Radio and Ardan Hotel, fosters comprehensive growth. By strategically expanding into various sectors, the group optimizes its potential while managing risks. This approach has propelled them to success not only in radio but also in the hospitality industry.
ARDAN RADIO BANDUNG DIVERSIFICATION IN FACING MEDIA INDUSTRY BUSINESS COMPETITION IN THE DIGITAL ERA Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.226

Abstract

The Internet has an impact and has implications for conventional broadcast media. The internet has become a new market in the current competitive media industry and has also caused cultural changes in society in using media. This research tells about the main concern is the diversification carried out by Ardan Radio in facing an industry business media in the digital era. The research method used in this research is a qualitative method with a case study approach according to Creswell. The research results show that it can be concluded that the business carried out by Ardan  Radio in facing media industry competition in the digital era is by diversifying through the  Five-O business strategy which  is adapted to  the environment. Diversification is carried out by Ardan with the Five-O concept. Five-O is a business strategy used by Ardan Radio to reach both markets, namely conventional and digital.
MASS MEDIA MONOPOLY IN INDONESIA IN THE MEDIA BUSINESS INDUSTRY Putra, Dwi Kurniawan Riyadi; Cahyati, Witri; Gissani, Muhammad Fikri
TOPLAMA Vol. 3 No. 1 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i1.433

Abstract

This study aims to critically examine the phenomenon of media monopolies in Indonesia and their implications for press freedom, content diversity, and democratic discourse. Mass media play a crucial role in society as a provider of information, education, entertainment, and social control, as stipulated in Law No. 40 of 1999 on the Press. However, the persistence of monopolistic practices, despite the prohibition outlined in Law No. 5 of 1999 on Monopolistic Practices and Unfair Business Competition, raises significant concerns regarding the imbalance between regulation and reality. Employing a qualitative research design with a literature study approach, this research synthesizes scholarly journals, books, and legal documents to interpret the patterns and consequences of media concentration in Indonesia. The methodology allows for the integration of diverse perspectives from communication studies, economics, law, and political science, thereby constructing a comprehensive understanding of media monopoly dynamics. The findings reveal that media ownership in Indonesia is highly concentrated among a few conglomerates, leading to reduced content diversity, weakened independent journalism, and narrowed public discourse. Digital transformation, while initially viewed as a democratizing force, has enabled new configurations of monopoly, with algorithms and platform dominance amplifying established corporate voices and marginalizing smaller players. Regulatory gaps and limited enforcement capacity further exacerbate these issues, allowing oligopolistic practices to persist across traditional and digital domains. This study concludes that addressing media monopolies requires robust regulatory reforms, strengthened institutional frameworks, and enhanced media literacy initiatives to preserve pluralism, ensure press freedom, and maintain the democratic function of the media.
Co-Authors Ahmad, Masnia Al Mujib, Ihwan Huda Fathurrahman, Donny Fauziah Fauziah Ika Widiastuti, Ika Kamaruddin, Muhammad Junaid Mirza Azkia Muhammad Adiba Nasir, Fuad Neni Yulianita Nugraha, Adhyasa Henry Nur Azizah PRASETYO ADI NUGROHO, PRASETYO ADI Prasetyo, Sisman Putra, Dwi Kurniawan Riyadi Sanusi, Nunung Witri Cahyati Yulianti, Alin