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All Journal Jurnal EMT KITA AJAD : Jurnal Pengabdian kepada Masyarakat
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Perbedaan Kepuasan Mahasiswa Program Studi Manajemen dan Akuntansi Terhadap Implementasi Program Merdeka Belajar Kampus Merdeka (MBKM) Fakultas Ekonomi dan Bisnis Universitas Nusa Bangsa Fitrianti, Dewi; Sukayat, Harmoko; Rumna; Widjadja, Ichwan Rachmanu
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1576

Abstract

The aim of the study was to find out the differences in student satisfaction in the Management and Accounting Study Program towards the Implementation of the Independent Campus Learning Program, Faculty of Economics, University of Nusa Bangsa. Data collection was carried out by direct observation, interviews, and questionnaires. Respondents' answers will be given an assessment score with a Likert scale. Methods of data analysis using descriptive qualitative. The object of research was students at Nusa Bangsa University at the Faculty of Economics and Business, a total of 142 respondents consisting of 99 students from the Management Study Program and 43 students from the Accounting Study Program. The results of the questionnaire were measured by the tangible, reliability, responsiveness, assurance, and empathy dimensions and used the Independent Samples t-test. Differences in satisfaction in the dimensions of reliability, responsiveness, assurance, and empathy for Management Study Program students are higher than for Accounting Study Program students. On the tangible dimension, Accounting Study Program students have a higher level of satisfaction than Management Study Program students. The results of the Independent Samples T Test on 5 dimensions obtained evidence that there was no difference in satisfaction between Management Study Program students and Accounting Study Program.
Pelatihan Literasi Digital Bagi Guru di Pondok Pesantren Al-Marjan Mulabaru Lebak Banten Mutmainah, Isbandriyati; Yulia, Iis Anisa; Susanto, Heri; Rumna; Pranamulia, Agus; Fitrianti, Dewi; Putra, Mulyana Gustira; Arifien, Yunus; Maad, Faizal; Fitriani, Anna; Solihin, Lalu; Marnilin, Feni; Sukayat, Harmoko; Widjaja, Ichwan Rachmanu; Wahidhani, Eha Hasni; Rusman, Hedar; Irawan, Rahmat; Mahfudi, Ahmad Zaid
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.411

Abstract

Islamic boarding schools as Islamic educational institutions in Indonesia have an important role in producing a young generation with noble character, religious knowledge and ready to face the challenges of the times. Islamic boarding schools must quickly respond positively and adapt to changes that occur. Islamic boarding schools as educational institutions currently need to prepare teachers who are competent in accordance with the needs of the times. Digital literacy is one of the competencies that is quite important in meeting the knowledge needs of students.  Digital literacy training is carried out to prepare teachers who are in line with educational needs in the era of industrial revolution 4.0 but cannot be separated from the teachings of the Islamic religion. With good digital literacy, teachers at Islamic boarding schools can access wider and more up-to-date information, increase the effectiveness of teaching and learning, and utilize digital media for learning activities, da'wah and spreading Islamic values. Therefore, digital literacy training is needed for teachers at the Al-Marjan Mulabaru Islamic Boarding School, Lebak Banten. The aim of this community service activity is to increase the knowledge and skills capacity of teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten regarding digital literacy. The result of this activity is that teachers at the Al-Marjan Mulabaru Islamic Boarding School in Lebak Banten are able to understand digital literacy and show that teachers are able to have basic skills in using computers and the internet. The success of this training shows that teachers have high interest in digital literacy in Islamic boarding schools.
Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi Ganendra, Johan Jaya; Yulia, Iis Anisa; Rumna
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3237

Abstract

This research aims to analyze the influence of promotion and product quality on purchasing decisions for Vivo smartphones with brand ambassadors as moderating variables. The sample used in this research was 135 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Promotion has a significant influence on Purchasing Decisions and Product Quality has a significant influence on Purchasing Decisions, Brand Ambassadors can moderate the influence of Promotion and Product Quality on Purchasing Decisions.
Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi Ganendra, Johan Jaya; Yulia, Iis Anisa; Rumna
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3237

Abstract

This research aims to analyze the influence of promotion and product quality on purchasing decisions for Vivo smartphones with brand ambassadors as moderating variables. The sample used in this research was 135 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Promotion has a significant influence on Purchasing Decisions and Product Quality has a significant influence on Purchasing Decisions, Brand Ambassadors can moderate the influence of Promotion and Product Quality on Purchasing Decisions.
Co-Authors Anna Fitriani Dewi Fitrianti Faizal Maad Ganendra, Johan Jaya Heri Susanto Isbandriyati Mutmainah Mahfudi, Ahmad Zaid Marnilin, Feni Pranamulia, Agus Putra, Mulyana Gustira Rahmat Irawan Rusman, Hedar Solihin, Lalu Sukayat, Harmoko Wahidhani, Eha Hasni Widjadja, Ichwan Rachmanu Widjaja, Ichwan Rachmanu Yulia, Iis Anisa Yunus Arifien