Article Per Year (5 Year)
p-Index From 2021 - 2026
2.116
P-Index
This Author published in this journals
All Journal Jurnal Sosio Ekonomika Bisnis Jurnal EMT KITA International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya AHKAM : Jurnal Hukum Islam dan Humaniora Innovative: Journal Of Social Science Research Jurnal Pengabdian Kompetitif Servitium Smart Journal Jurnal Pengabdian Masyarakat (JURDIMAS)
Murtani, Alim
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
The Influence of Halal Lifestyle, Halal Knowledge and Promotion on Rabbani Brand Purchasing Decisions: (Study on Rabbani Consumers in Medan City) Yamin, Muhammad; Murtani, Alim
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.501

Abstract

This study aims to determine and analyze the influence of halal lifestyle, halal knowledge and promotion on purchasing decisions of Rabbani Brand (Study on Rabbani Consumers in Medan City). This study uses a quantitative method, with an associative approach. The number of samples in this study was 92 respondents, namely consumers of Rabbani Medan Store). The data source used in this study is primary data obtained by distributing questionnaires to respondents. Data analysis techniques in this study are data quality testing, classical assumption testing, multiple linear regression analysis and hypothesis testing carried out using SPSS software version 25. The results of the study indicate that Halal Lifestyle partially has a positive and significant effect on Consumer Purchasing Decisions at Rabbani Medan Store in 2024. This is evidenced by the t-count value of 3.430 which is greater than the t-table of 1.662 and has a significant figure of 0.001 <0.05. Halal Knowledge partially influences Consumer Purchasing Decisions at Rabbani Medan Store in 2024. This is evidenced by the t-count value of 3.040 which is greater than the t-table of 1.662 and has a significant figure of 0.003 <0.05. Promotion partially influences Consumer Purchasing Decisions at Rabbani Medan Store in 2024. This is evidenced by the t-value of 2.922, which is greater than the t-table of 1.662 and has a significant figure of 0.004 <0.05. The results of the study indicate that Promotion is classified as very satisfying consumer expectations, because the promotions offered are very affordable for consumers who have a limited shopping budget. Halal Lifestyle, Halal Knowledge and Promotion simultaneously have a positive and significant effect on Consumer Purchasing Decisions at Rabbani Medan Store in 2024. This is evidenced by the F-value of 29.860, which is greater than the F-table of 2.01 and has a significant figure of 0.00 <0.05. Based on the results of the determination coefficient test (Adjust R Square), it is known that the Halal Lifestyle, Halal Knowledge and Promotion variables can explain the level of Consumer Purchasing Decisions by 48.8%. While the rest (51.2%) can be explained by other factors not examined in this study.
The Influence of Halal Certification, Price and Product Quality on Purchasing Decisions at Kohwa Coffee Shop Lubis, Khairiyah Azikra; Murtani, Alim
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8495

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh sertifikasi halal, harga produk, dan kualitas produk terhadap keputusan pembelian konsumen Kohwa Coffe Shop. Penelitian ini menggunakan metode kuantitatif, dengan pendekatan asosiatif. Jumlah sampel penelitian ini sebanyak 91 responden. Sumber data yaitu data primer yang diperoleh dari kuesioner responden. Teknik analisis data menggunakan uji kualitas data, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis yang dilakukan dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa Sertifikasi Halal secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen Kohwa Coffe Shop pada Tahun 2023. Harga secara parsial berpengaruh terhadap Keputusan Pembelian Konsumen Kohwa Coffe Shop pada Tahun 2023. Kualitas Produk secara parsial berpengaruh terhadap Keputusan Pembelian Konsumen Kohwa Coffe Shop pada Tahun 2023. Sertifikasi Halal, Harga dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen Kohwa Coffe Shop pada Tahun 2023. Berdasarkan hasil uji koefisien determinasi (Adjust R Square) diketahui bahwa variabel Sertifikasi Halal, Harga dan Kualitas Produk dapat menjelaskan tingkat Keputusan Pembelian Konsumen sebesar 72,2%. Sementara sisanya (27,8%) dapat dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini.
MARI KITA TINGGALKAN RIBA PADA MAS MIFTAHUSSALAM Rambe, Riswan; Murtani, Alim; Rada Utami, Widia
JURDIMAS : Jurnal Pengabdian Masyrakat Universitas DIPA Makassar Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat (JURDIMAS)
Publisher : JURDIMAS : Jurnal Pengabdian Masyrakat Universitas DIPA Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islam merupakan agama yang memberikan ajaran kepada penganutnya tentang keadilan lawan kata dari zalim, kasih sayang antar sesama mahkluk seluruh ajaran yang tertulis dalam Al-Qur’an dan Hadis serta ijma ulama mengatakan bahwa ajaran islam memberikan keadilan seluruhnya, makanya dari itu Islam melarang sangat keras pemeluknya melakukan praktek riba dalam kehidupannya. Bahkan riba termasuk kata Rasulullah termasuk salah satu dosa besar yang harus ditinggalkan.Setiap manusia yang melakukan riba maka terputus keberkahan dari Allah dan rasulnya. Begitu juga dalam hal kebahagian pelaku riba tidak akan mendapatkan kebahagian dalam hidupnya, termasuk juga kekayaan pelaku riba tidak akan mendapatkan kekayaan yang membawa manfaat untuk kehidupan akhiratnya. Oleh karena itu setiap umat muslim wajib meninggalkan riba termasuk anak-anak MAS Miftahussalam
ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG: ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG Eka Putra, Salsadilla; Nurmala Sari , Tika; Simatupang, Jumeida; Murtani, Alim; Tanjung, Yahya
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.41506

Abstract

The competition in the tea beverage industry in Indonesia is getting tighter along with the increasing number of brands and the variety of products offered to consumers. This condition requires every company to have the right marketing strategy in order to be able to maintain its existence while building a strong brand image in the minds of consumers. One of the most widely used approaches in modern marketing strategies is the 7P marketing mix which includes products, prices, venues, promotions, people, processes, and physical evidence. This research analyzes the benefits of implementing the 7P marketing mix strategy (Product, Price, Place, Promotion, Process, People, Physical Evidence) on the brand image of Butong Tea produced by PTPN IV Bah Butong. The research method uses a quantitative approach with a survey method. The population is all consumers of PTPN Nusantara Butong Tea with a sample sampling technique using non-probability sampling with purposive sampling.   The research results show that each 7P element contributes positively to improving brand image. Quality products, competitive prices, wide distribution, creative promotions, structured operational processes, skilled human resources, and an attractive physical appearance play an important role in strengthening a brand. This strategy creates a strong relationship with consumers and increases the brand's competitiveness in the market. From the data I got after I conducted interviews with approximately 30 respondents, there are still many who don't know about Butong Tea, this is because Butong tea factories market their products more overseas, such as Malaysia, Singapore and other countries.The implications of the research results provide a basis for consideration for the management of PTPN Nusantara IV and related stakeholders in developing brand-based plantation product marketing policies
Co-Authors asnahwati asnahwati, asnahwati Azhari, Maya Almalia Daniati Syaputri Eka Putra, Salsadilla Fatin, Fitri Nur Fayza, Dhea Kasmin Hutagalung, Muhammad Abrar Lubis, Khairiyah Azikra Mardiani, Leni Muhammad Yamin Nasution, Nurul Salmah Nurmala Sari , Tika Rada Utami, Widia Rambe, Riswan Simatupang, Jumeida Syafitri, Dina Tanjung, Yahya Taufiq Risal Tiara Aninditha