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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal EMT KITA International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Innovative: Journal Of Social Science Research Jurnal Pengabdian Kompetitif Servitium Smart Journal Jurnal Pengabdian Masyarakat (JURDIMAS)
Murtani, Alim
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MARI KITA TINGGALKAN RIBA PADA MAS MIFTAHUSSALAM Rambe, Riswan; Murtani, Alim; Rada Utami, Widia
JURDIMAS : Jurnal Pengabdian Masyrakat Universitas DIPA Makassar Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat (JURDIMAS)
Publisher : JURDIMAS : Jurnal Pengabdian Masyrakat Universitas DIPA Makassar

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Abstract

Islam merupakan agama yang memberikan ajaran kepada penganutnya tentang keadilan lawan kata dari zalim, kasih sayang antar sesama mahkluk seluruh ajaran yang tertulis dalam Al-Qur’an dan Hadis serta ijma ulama mengatakan bahwa ajaran islam memberikan keadilan seluruhnya, makanya dari itu Islam melarang sangat keras pemeluknya melakukan praktek riba dalam kehidupannya. Bahkan riba termasuk kata Rasulullah termasuk salah satu dosa besar yang harus ditinggalkan.Setiap manusia yang melakukan riba maka terputus keberkahan dari Allah dan rasulnya. Begitu juga dalam hal kebahagian pelaku riba tidak akan mendapatkan kebahagian dalam hidupnya, termasuk juga kekayaan pelaku riba tidak akan mendapatkan kekayaan yang membawa manfaat untuk kehidupan akhiratnya. Oleh karena itu setiap umat muslim wajib meninggalkan riba termasuk anak-anak MAS Miftahussalam
ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG: ANALISIS MANFAAT STRATEGI MARKETING MIX 7P TERHADAP CITRA MERK TEH BUTONG DI PTPN NUSANTARA IV BAH BUTONG Eka Putra, Salsadilla; Nurmala Sari , Tika; Simatupang, Jumeida; Murtani, Alim; Tanjung, Yahya
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i02.41506

Abstract

The competition in the tea beverage industry in Indonesia is getting tighter along with the increasing number of brands and the variety of products offered to consumers. This condition requires every company to have the right marketing strategy in order to be able to maintain its existence while building a strong brand image in the minds of consumers. One of the most widely used approaches in modern marketing strategies is the 7P marketing mix which includes products, prices, venues, promotions, people, processes, and physical evidence. This research analyzes the benefits of implementing the 7P marketing mix strategy (Product, Price, Place, Promotion, Process, People, Physical Evidence) on the brand image of Butong Tea produced by PTPN IV Bah Butong. The research method uses a quantitative approach with a survey method. The population is all consumers of PTPN Nusantara Butong Tea with a sample sampling technique using non-probability sampling with purposive sampling.   The research results show that each 7P element contributes positively to improving brand image. Quality products, competitive prices, wide distribution, creative promotions, structured operational processes, skilled human resources, and an attractive physical appearance play an important role in strengthening a brand. This strategy creates a strong relationship with consumers and increases the brand's competitiveness in the market. From the data I got after I conducted interviews with approximately 30 respondents, there are still many who don't know about Butong Tea, this is because Butong tea factories market their products more overseas, such as Malaysia, Singapore and other countries.The implications of the research results provide a basis for consideration for the management of PTPN Nusantara IV and related stakeholders in developing brand-based plantation product marketing policies
Co-Authors asnahwati asnahwati, asnahwati Daniati Syaputri Eka Putra, Salsadilla Fatin, Fitri Nur Fayza, Dhea Kasmin Hutagalung, Muhammad Abrar Lubis, Khairiyah Azikra Mardiani, Leni Muhammad Yamin Nasution, Nurul Salmah Nurmala Sari , Tika Rada Utami, Widia Rambe, Riswan Simatupang, Jumeida Syafitri, Dina Taufiq Risal Tiara Aninditha Yahya Tanjung