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All Journal JIHAD : Jurnal Ilmu Hukum dan Administrasi DEVOTE: Jurnal Pengabdian Masyarakat Global
Raharja, Rizki Maulana
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Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Innovative Marketing Strategies in Human Resource Management: Improving Organizational and Marketing Performance in the Digital Era Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya; Fitri, Ainul; Aisyah, Aisyah; Uli, Aprilla Sinta; Mahfuz, Muhammad
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 6, No 1 (2024): JIHAD : Jurnal Ilmu Hukum Dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v6i1.6587

Abstract

In the era of digital marketing that continues to grow, the role of social media as an effective marketing platform is increasingly important, especially for the Micro, Small and Medium Enterprises (MSMEs) sector. To achieve success in doing business on social media, the development of human resources (HR) in accordance with the needs of the digital era is crucial. This research reviews the importance of human resource development in the context of digital marketing, especially in advancing the MSME sector on social media. The focus of this research is to consider the knowledge and skills needed by MSME employees in utilizing social media as an effective marketing tool. By implementing the right HR development strategy, MSMEs can get significant benefits, such as increased creativity, adaptation to changing trends, and the ability to compete in the digital marketing era . In the context of human resource development in the era of digital marketing to advance the MSME sector, special training , and access to the latest information and resources are important strategies that need to be implemented
PENGELOLAAN BISNIS DALAM MENGEMBANGKAN EKONOMI KREATIF PADA SANTRI YAYASAN PONDOK PESANTREN YATIM DAN DUAFA “NURUL HIKMAH” DESA LANGKO KECAMATAN LINGSAR Oktiani, Asri; Faezal, Faezal; Syahrul, Syahrul; Maryanti, Sri; Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1932

Abstract

Islamic boarding schools are educational institutions that provide teaching with the main study being Islamic religious knowledge. Islamic boarding schools are expected to be able to develop their students to be able to live independently and creatively through entrepreneurship. Managing a good business is an effort to train students to respond to the challenges and developments of the times be able to be independent with the supplies they have and be able to create jobs. This activity aims to change the mindset of how to manage business well to develop a creative economy within the Nurul Hikmah Langko Islamic boarding school environment which is a partner in community service activities. The target of this activity is students who are also studying at SMKS Islam Nurul Hikmah grades 11 and 12. The results of this activity show a change in mindset and understanding of business management and innovation towards creative and innovative businesses with the ultimate goal of developing a creative economy in the Pondok environment Nurul Hikmah Islamic boarding school in particular.
Co-Authors Aisyah Aisyah Faezal, Faezal Fitri, Ainul Irawan, Moh. Ali Yahya Mahfuz, Muhammad Oktiani, Asri Sri Maryanti Syahrul Syahrul Uli, Aprilla Sinta