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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat Bhinneka Business Management DEVOTE: Jurnal Pengabdian Masyarakat Global SELAYAR: Jurnal Pengabdian Masyarakat
Oktiani, Asri
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Hambatan dalam Mempertahankan Eksistensi Pelaku Usaha Ekonomi Kreatif di Desa Wisata Sengigi Kabupaten Lombok Barat Oktiani, Asri; Permadi, I Gusti Agung Didit Eka; Zakaria, Ahmad; Fikri, Modh. Haikal
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4724

Abstract

This study investigates the challenges faced by creative economy actors in Senggigi Tourism Village, West Lombok Regency, in maintaining their business sustainability. The background of this research stems from the decline in tourist visits following the 2018 earthquake, the Covid-19 pandemic, and the rise of competing destinations such as the Mandalika Special Economic Zone. These conditions have significantly impacted the continuity of local creative businesses. A descriptive qualitative method with a case study approach was employed. Data were collected through interviews, observations, and documentation involving actors in the creative economy. The data were then analyzed using thematic analysis and the fishbone diagram to identify the root causes of the problems. The findings show that internal challenges include limited product innovation, uncompetitive pricing, restricted distribution channels, insufficient digital promotion, inconsistent service processes, weak branding, and inadequate managerial and foreign language skills. External challenges include natural disasters, pandemics, competition from modern destinations, shifting tourist preferences, inadequate government support, limited access to financing, and underutilization of technology and networks. This study finds that Senggigi’s creative economy can thrive by embracing its unique culture, innovating products, ensuring fair prices and quality, and connecting more with stakeholders. Strong business management, skilled people, and digital marketing will help meet global challenges. The study’s results show how the 7P marketing mix applies to tourism, and provide clear steps Senggigi Tourism Village can take to stand out in the world.
PENETAPAN DAN PENERAPAN HARGA POKOK PENJUALAN SAPI PADA UD. RAJA FARM DI DESA SALAWAT KECAMATAN BATU KELIANG KABUPATEN LOMBOK TENGAH Permadi, I Gusti Agung Didit Eka; Netrawati, I Gusti Ayu Oka; Oktiani, Asri; Putra, Bagus Oka Mahadi; Maulana, L. Gede Ahmad Yuna Niza
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1913

Abstract

This community service activity aims to provide training in the form of a simulation of the calculation of the cost of goods sold which is the basis for determining the selling price of cattle to farmers at UD. Raja Farm. The conclusion obtained from this community service activity is that this activity takes place within one day which begins with a basic and systematic explanation of the method of determining the selling price with a full costing approach. Suggestions that can be given by the Community Service Team to UD. Raja Farm that the determination of the selling price of cattle must be calculated based on the cost of goods sold because the costs during maintenance can be identified with a full costing approach so that it can determine the appropriate selling price so that cattle farmers can get greater profits.
PENGELOLAAN BISNIS DALAM MENGEMBANGKAN EKONOMI KREATIF PADA SANTRI YAYASAN PONDOK PESANTREN YATIM DAN DUAFA “NURUL HIKMAH” DESA LANGKO KECAMATAN LINGSAR Oktiani, Asri; Faezal, Faezal; Syahrul, Syahrul; Maryanti, Sri; Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1932

Abstract

Islamic boarding schools are educational institutions that provide teaching with the main study being Islamic religious knowledge. Islamic boarding schools are expected to be able to develop their students to be able to live independently and creatively through entrepreneurship. Managing a good business is an effort to train students to respond to the challenges and developments of the times be able to be independent with the supplies they have and be able to create jobs. This activity aims to change the mindset of how to manage business well to develop a creative economy within the Nurul Hikmah Langko Islamic boarding school environment which is a partner in community service activities. The target of this activity is students who are also studying at SMKS Islam Nurul Hikmah grades 11 and 12. The results of this activity show a change in mindset and understanding of business management and innovation towards creative and innovative businesses with the ultimate goal of developing a creative economy in the Pondok environment Nurul Hikmah Islamic boarding school in particular.
PERANAN PROMOSI PRODUK DAN PELAYANAN KLIEN DALAM RANGKA PENINGKATAN PENDAPATAN USAHA PADA SASH BEAUTY STUDIO DI KOTA DENPASAR Netrawati, I Gusti Ayu Oka; Permadi, I Gusti Agung Didit Eka; Oktiani, Asri; Fitri, Syarifah Massuki; Sari, Ni Wayan Nadia; Yuliartika, Dina; Shanianingrat, Shanianingrat
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i1.2528

Abstract

One of the rapid developments in the business world in Indonesia is in the beauty sector. This condition is characterized by intense business competition in the beauty sector. The increasing external need of humans is to always want to appear perfect in various circumstances. This is an incentive for the beauty business to continue to grow rapidly because demand for beauty continues to increase. Sash Beauty Studio which is located on Jalan Kaliasem No. 14 Denpasar Timur is business participating salon services give color in competition beauty salon services in Denpasar City with put forward promotion through narrated experience​ by clients/customers. Because service best ever​ he obtained so that enhancement income business service the salon can keep going increase. The marketing strategy that must be maintained based on the results of the SWOT analysis evaluation by Sash Beauty Studio and which has the most influence on the development of its business is the marketing strategy through social media Instagram and Facebook , namely uploading the results of make up and other beauty care activities in its salon as well as word of mouth or online marketing strategies such as mouth to mouth. Sash Beauty Studio is best intertwine work the same partnership with company cosmetics and wedding organizer in Denpasar City.
Pelatihan Digital Marketing dan Branding Produk UMKM untuk Penguatan Ekonomi Kreatif Lokal di Desa Selebung Kabupaten Lombok Tengah Oktiani, Asri; Maryanti, Sri
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.639

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha Mikro, kecil dan menengah (UMKM) Desa Selebung dalam memanfaatkan pemasaran digital serta memperkuat branding produk sebagai Upaya pengembangan ekonomi kreatif lokal. Hasil analisis situasi menunjukkan bahwa sebagian besar pelaku UMKM masih menggunakan sistem pemasaran konvensional dan belum memahami pentingnya identitas merek dalam meningkatkan daya saing produk. Permasalahan ini berdampak pada terbatasnya jangkauan pasar dan rendahnya nilai jual produk lokal. Sebagai solusi, kegiatan ini menerapkan pendekatan partisipatif melalui pelatihan digital marketing dan branding produk, yang mencakup tiga tahapan utama: persiapan, pelaksanaan, dan evaluasi. Pelaksanaan kegiatan dilakukan dalam bentuk pelatihan interaktif dan praktik langsung menggunakan aplikasi Canva dan media sosial bisnis seperti Instagram dan Facebook. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta sebesar 78%, dengan 88% peserta berhasil membuat akun bisnis aktif dan 72% mampu mendesain ulang logo serta kemasan produk mereka. Selain itu, terbentuk komunitas “UMKM Digital Desa Selebung” sebagai wadah kolaborasi dan promosi bersama antar pelaku usaha. Kegiatan ini menunjukkan bahwa penerapan IPTEKS melalui pelatihan digital marketing dan branding produk efektif dalam meningkatkan kapasitas dan kemandirian UMKM, sekaligus memperkuat pengembangan ekonomi kreatif berbasis potensi lokal.
Analisis Faktor penghambat perkembangan Ekonomi Kreatif Pada Destinasi Wisata Pantai Sengigi Kabupaten Lombok Barat Oktiani, Asri; Maryanti, Sri; Faezal, Faezal
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9811

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor penghambat perkembangan ekonomi kreatif pada Destinasi Wisata Pantai Senggigi, Lombok Barat. Penurunan daya saing destinasi, lemahnya inovasi pelaku usaha, serta meningkatnya persaingan dengan KEK Mandalika menjadi isu utama yang mendorong penelitian ini. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap 28 informan dari berbagai subsektor ekonomi kreatif. Analisis data dilakukan menggunakan root cause analysis melalui Fishbone Diagram dan thematic coding.Hasil penelitian menunjukkan bahwa hambatan utama berasal dari faktor internal seperti rendahnya inovasi dan diferensiasi produk, lemahnya pemasaran digital, terbatasnya kompetensi SDM, serta minimnya pemanfaatan teknologi dan jejaring usaha. Faktor eksternal yang dominan meliputi penurunan jumlah wisatawan akibat gempa dan pandemi, persaingan dengan destinasi modern, perubahan preferensi wisatawan, serta dukungan pemerintah yang belum optimal. Interaksi kedua faktor ini menciptakan siklus stagnasi yang menghambat perkembangan ekonomi kreatif di Senggigi. Penelitian ini menyimpulkan perlunya strategi terpadu yang mencakup penguatan kapasitas pelaku usaha, peningkatan pemasaran digital, kolaborasi pentahelix, serta reposisi Senggigi sebagai destinasi kreatif berbasis budaya lokal.
Pendampingan UMKM dalam Transformasi Digital Melalui Marketplace Lokal Syafaat, Nurul; Oktiani, Asri; Yuliandari, Rini
SELAYAR: Jurnal Pengabdian Masyarakat Vol. 1 No. 5: SELAYAR: Jurnal Pengabdian Masyarakat, Oktober 2025
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/selayar.v1i5.239

Abstract

Transformasi digital menjadi kebutuhan mendesak bagi UMKM agar dapat bertahan dan bersaing di era ekonomi digital. Program pengabdian ini bertujuan memberikan pendampingan UMKM dalam transformasi digital melalui marketplace lokal, sehingga meningkatkan kemampuan digital, akses pasar, dan kinerja usaha. Kegiatan ini dilaksanakan melalui tahapan: identifikasi kebutuhan digital UMKM, pelatihan teori dan praktik, pendampingan langsung, serta evaluasi dan monitoring. Metode yang digunakan meliputi survei, wawancara, observasi praktik, serta kombinasi analisis kualitatif dan kuantitatif untuk menilai efektivitas kegiatan. Hasil kegiatan menunjukkan bahwa sebagian besar UMKM memiliki potensi tinggi namun terbatas dalam kemampuan teknis digital, sehingga pendampingan intensif terbukti meningkatkan pengelolaan toko online, strategi pemasaran digital, dan interaksi dengan konsumen. Pendampingan berbasis praktik langsung memungkinkan UMKM memahami penggunaan marketplace lokal secara efektif, mengoptimalkan promosi, mengelola inventori, serta meningkatkan jumlah transaksi. Kegiatan ini juga menekankan konteks lokal, sehingga metode pelatihan disesuaikan dengan karakteristik UMKM, jenis produk, dan kondisi pasar. Temuan menunjukkan bahwa pendampingan dan pemanfaatan marketplace lokal dapat menjadi model efektif untuk transformasi digital UMKM, memperkuat daya saing, serta membangun ekosistem ekonomi digital yang berkelanjutan. Kegiatan ini sejalan dengan rekomendasi OECD (2021), APEC (2023), dan T20 Indonesia (2022), serta memberikan panduan praktis yang dapat direplikasi di wilayah lain.
Co-Authors Ahmad Zakaria Faezal Faezal, Faezal Fikri, Modh. Haikal Fitri, Syarifah Massuki Irawan, Moh. Ali Yahya Maulana, L. Gede Ahmad Yuna Niza Netrawati, I Gusti Ayu Oka PERMADI, I GUSTI AGUNG DIDIT EKA Putra, Bagus Oka Mahadi Raharja, Rizki Maulana sari, Ni Wayan Nadia Shanianingrat, Shanianingrat Sri Maryanti Sry Maryanti Syafaat, Nurul Syahrul Syahrul Yuliandari, Rini Yuliartika, Dina