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All Journal Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat JIHAD : Jurnal Ilmu Hukum dan Administrasi Business Management
Uli, Aprilla Sinta
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Arts Humanities Decision Sciences, Operations Research & Management Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Innovative Marketing Strategies in Human Resource Management: Improving Organizational and Marketing Performance in the Digital Era Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya; Fitri, Ainul; Aisyah, Aisyah; Uli, Aprilla Sinta; Mahfuz, Muhammad
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 6, No 1 (2024): JIHAD : Jurnal Ilmu Hukum Dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v6i1.6587

Abstract

In the era of digital marketing that continues to grow, the role of social media as an effective marketing platform is increasingly important, especially for the Micro, Small and Medium Enterprises (MSMEs) sector. To achieve success in doing business on social media, the development of human resources (HR) in accordance with the needs of the digital era is crucial. This research reviews the importance of human resource development in the context of digital marketing, especially in advancing the MSME sector on social media. The focus of this research is to consider the knowledge and skills needed by MSME employees in utilizing social media as an effective marketing tool. By implementing the right HR development strategy, MSMEs can get significant benefits, such as increased creativity, adaptation to changing trends, and the ability to compete in the digital marketing era . In the context of human resource development in the era of digital marketing to advance the MSME sector, special training , and access to the latest information and resources are important strategies that need to be implemented
Quality of the Audit Committee, Company Size and Integrity of Financial Statements: Does Audit Quality an Important Role Uli, Aprilla Sinta
Business Management Vol 3, No 2 (2024): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v3i2.7367

Abstract

The research aims to examine the Influence of audit committee quality, size of company and integrity of financial statement: How important quality of audit? Object of this research are secondary data is data that manufacturing company is a sample of 2015-2018 in the form of annual data in financial reporting that listed in BEI. That data are analyzed by multiple regression method and SPSS program version 21. The variables were examined are influence of audit committee quality, size of company and integrity of financial statement with quality of audit as moderating variable. The results of this research showed that audit committee quality and size of company have effect to integrity of financial statement with significance, quality of audit also empowering the influence of audit committee quality to integrity of financial statement significantly and size of company also have a strong effect to integrity of financial statement because of quality of audit variable. The results of this research also showed that the significance is under 0,05, which means the effect is well-strong. Each independent variables, gives the strong influence to dependent variable, it means independents variables could explain dependent variable well. While the remaining influenced by other variables not included in the regression models were not included in this study as market value, risk of reporting and level return.
Assistance with the Legalization of MSME Products in Gondang Village, Gangga District, North Lombok Regency Damayanti, Sri; BudaYasa, I Putu; Azim, Muhammad; Syahrir, Syahrir; Uli, Aprilla Sinta; Farizi, Moh. Salman Al; Ahmad, Ahmad
Abdi Masyarakat Vol 6, No 1 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i1.7145

Abstract

Assistance with the legalization of MSME products can provide knowledge to the public for sustainability as well as security and comfort for MSME activists both from a legal perspective and their position as products that are suitable to compete in national or global markets. The focus of this research is on the factors behind the defects in the identity of products produced by MSME activists in Gondang Village, Gangga District, North Lombok Regency. The method used in this research is qualitative by collecting data through interaction. directly with MSME activists to then provide an explanation regarding the importance of legalization of MSME products. primary (community) and secondary data sources (books related to MSME product regulations)   
EKSPLORASI FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN GRUP HUBUNGAN KELEMBAGAAN DI BANK DKI Aprilla Sinta Uli; Amir Fikri; Rini Yayuk Priyati
Jurnal Ilmiah Mandala Education (JIME) Vol 7, No 3 (2021): Jurnal Ilmiah Mandala Education
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v7i3.2180

Abstract

Kinerja adalah isu aktual dalam organisasi karena apapun organisasinya, kinerja merupakan pernyataan kunci terhadap efektivitas atau keberhasilan organisasi. Organisasi yang efektif akan ditopang oleh Sumber Daya Manusia (SDM) yang berkualitas. Salah satu instansi pemerintah yang menjadi sorotan kinerja saat ini adalah Bank Daerah. Bank DKI sebagai Bank Pembangunan Daerah mempunyai tugas untuk menjadi bank regional modern dan bernilai tinggi yang menjaga keseimbangan antara keuntungan dan pembangunan DKI Jakarta. Penelitian ini bertujuan untuk mengeksplorasi factor-faktor yang mempengaruhi kinerja karyawan grup hubungan kelembagaan di bank DKI. Penelitian ini menggunakan metode penelitian kuantitatif dengan desain penelitian conclusive. . Lokasi penelitian yaitu di Kantor Pusat Bank DKI dengan populasi penelitian adalah seluruh karyawan dan pemimpin setingkat Grup di Kantor Pusat Bank DKI. Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling dengan metode convenience sampling. Sampel yang digunakan adalah seluruh karyawan dan pemimpin Grup Hubungan Kelembagaan di Bank DKI. Uji validasi terdiri dari validasi konvergen (loading factor dan Average Variance Extraced/AVE) dan validasi diskriminan (former Lecker dan cross loading). Uji realibilitas dilakukan dengan dua metode yaitu Cronbach’s alpha dan composiate reliability (CR) dengan nilai batas 0.7. Hasil penelitian menunjukkan Kinerja karyawan di Bank DKI didominasi oleh efektifitas kerja dan kemandirian karyawan. Sedangkan faktor-faktor yang mempengaruhi kinerja karyawan antara lain Motivasi, Lingkungan Kerja, Kepuasan kerja, Beban kerja,dan TQM.Kata kunci: Faktor-faktor yang mempengaruhi, kinerja karyawan, Sumber Daya Manusia,Grup Hubungan Kelembagaan, Bank DKI
The Effectiveness of English in Supporting Communication with Customers to Provide the Best Service in the World of Work Ahmad, Ahmad; Azim, Muhammad; Uli, Aprilla Sinta; Junaedi, Junaedi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7390

Abstract

This research aims to determine the description of workers' ability to speak English, English is needed to communicate via online media/internet both with fellow actors and with consumers consisting of domestic consumers and tourists. The total sample technique used in this research was 70 people. The description of the characteristics of MSME actors consists of age, education, length of business, and media ownership, while the characteristics of MSMEs are presented based on micro, small and medium business scale. English language skills are measured based on the ability to read, understand and interpret messages on social media. Based on the formulation of research objectives and the results of data analysis tests, it can be concluded that the description of the characteristics of MSME actors mostly includes those of productive age (80%), most of the respondents are male (40%), the education of MSME actors is dominated by undergraduate graduates (60%), and has Most have more than 5 years of experience and most have more than 1(77.14%) media experience. The characteristics of business scale include small scale (50%), only 1.43% of medium scale ones were in the research sample. The description of the English language skills of MSME players is quite good with an average score of 3.32, while the ability to use media has a better average score than English language skills, namely 3.42. The results of the correlational analysis show that there is a very real positive relationship between English language ability and media use ability, which is expressed by an r value of 0.993, meaning that the higher the English language ability, the higher the media use ability. 
Election Supervision Training for Sub-District/Village Supervisors in Pemenang District, North Lombok Regency Uli, Aprilla Sinta; Junaedi, Junaedi; Rosdiyanti, Evi; Azim, Muhammad; Anwar, Sairil; Irmayani, Resbi
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7813

Abstract

Election Supervision Training for Subdistrict/Village Supervisors in Pemenang District, North Lombok Regency, aims to increase the capacity of election supervisors at the local level in carrying out supervisory duties effectively, efficiently and in accordance with applicable regulations. This training was carried out using a participatory-based approach that integrated lecture methods, group discussions, case studies, supervision simulations, and the use of technology in election supervision. A total of 40 sub-district/village supervisors took part in training which lasted for three days, with material covering election regulations, supervision techniques, handling violations, and the use of digital-based monitoring applications. The evaluation results showed a significant increase in participants' understanding of election regulations and technical skills in supervision, with an average increase in test scores of 25%. Additionally, 90% of participants reported increased understanding regarding the use of technology in election reporting and monitoring. However, this training also faced several challenges, especially related to limited technological infrastructure in remote areas and differences in participants' levels of understanding. Overall, this training proved effective in strengthening the capacity of election observers at the sub-district/village level, but required strengthening infrastructure and adapting materials to overcome existing challenges.   
The Effectiveness of Digital Recruitment Strategies on Workforce Quality in the Industrial Era 4.0 Azim, Muhammad; Alfarisi, Moh. Salman; Uli, Aprilla Sinta; Rosdiyanti, Evi; Padila, Yani
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8603

Abstract

Abstract . The digital transformation that occurred in the Industry 4.0 era has encouraged organizations to adopt new approaches in human resource management, especially in the recruitment process. This research aims to analyze the effectiveness of digital recruitment strategies on the quality of the workforce recruited. The research method used is a quantitative approach with an explanatory design. Data was collected by distributing questionnaires to 120 respondents who were recruitment practitioners in service and technology sector companies, and analyzed using multiple linear regression. The research results show that digital recruitment strategies have a positive and significant effect on workforce quality, with a regression coefficient value of β = 0.567 and a significance level of p < 0.001. These findings indicate that the use of technology in the recruitment process, such as professional social media, algorithm-based selection systems, and online interviews, contributes to increasing selection accuracy and suitability of candidate competencies. This research provides a theoretical contribution to the development of technology-based recruitment studies, while also presenting practical implications for organizations in developing adaptive and competitive recruitment strategies in the digital era. 
Transformasi Ekonomi Lokal Menuju Ekonomi Digital: Strategi Pemberdayaan Melalui Seminar Literasi Digital Sari, Ni Kadek Wahyuni Merta; Anam, Ahmad Gautsul; Mahfuz, Muhammad; Farisi, Moh Salman Al; Uli, Aprilla Sinta
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8802

Abstract

The transformation of the local economy toward a digital economy is a strategic step to enhance competitiveness and promote inclusive and sustainable economic growth, especially amidst the rapid development of information technology. This article discusses how digital literacy seminars can serve as an educational medium to strengthen the capacity of local communities—particularly micro, small, and medium enterprises (MSMEs)—in adopting digital technologies. Using a descriptive-qualitative approach, the seminar activities were observed to evaluate changes in participants’ understanding of economic digitalization concepts. The results showed a significant increase in participants' digital literacy levels and interest in utilizing digital technology in economic activities. This article concludes that educational interventions such as seminars can form an essential foundation for building a local digital economy ecosystem.
Co-Authors Ahmad Ahmad Aisyah Aisyah Alfarisi, Moh. Salman Amir Fikri Anam, Ahmad Gautsul Anwar, Sairil Azim, Muhammad Farisi, Moh Salman Al Farizi, Moh. Salman Al Fitri, Ainul I Putu Buda Yasa Irawan, Moh. Ali Yahya Irmayani, Resbi Junaedi Junaedi Mahfuz, Muhammad Padila, Yani Raharja, Rizki Maulana Rini Yayuk Priyati, Rini Yayuk Rosdiyanti, Evi Sari, Ni Kadek Wahyuni Merta Sri Damayanti Syahrir Syahrir