Garuda - Garba Rujukan Digital

College Performance Monitoring Application using Appclay Shephertz Munawir; Imfrianti Augtiah; Afrizal; Sunardi
International Journal Software Engineering and Computer Science (IJSECS) Vol. 2 No. 2 (2022): OCTOBER 2022
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v2i2.808

This college monitoring application was developed using Appclay Shephertz by applying 8 Key Performance Indicators for all Colleges. The results of the application have succeeded in displaying data on eight college performance KPIs, namely; 1) graduates get decent jobs, 2) students get experience off campus, 3) lecturers have activities outside of campus, 4) teaching practitioners on campus, 5) lecturers' work is used by the community, 6) study programs work together with class partners world, 7) Collaborative and participatory classes, and 8) international standard study programs. Users can access by pressing the button. Then a black-box test is carried out on this application, the results are that all the buttons tested run well and are ready to be used. This research uses the R&D (Research and Development) development model. To test the success of the Higher Education Performance Monitoring Application, the Higher Education Performance Monitoring Application test was used with 17 test items having a 100% success rate, the Feasibility Test and the Interpretation Percentage were used by experts in measuring aspects of design, communication, and software assessment so that the percentage was 81, 42%, and in the validation test, the provisions on item 25 in the Aiken V table are with a lower limit of 0.64 to an upper limit of 0.93 or a V value of 0.83. The results of the average value of V = 0.794 are declared valid.

Implementation of the Business Model Canvas Strategy for MSMEs in Karanganyar Regency Augtiah, Imfrianti; Ariyadi, Muhammad Yusuf; Bintang, Rauhulloh Ayatulloh Khomeini
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1625

MSMEs in Indonesia contribute to national income with significant growth from year to year. The role of government, both central and regional, is very necessary in mentoring programs for MSMEs, from various aspects of development such as improving product quality, price competition, business management, marketing, financial management, and developing the quality of human resources. The Karanganyar Central Statistics Agency (BPS) stated that approximately 60% of MSMEs are developing significantly and making a lot of contributions to the surrounding community but their business performance is still low. The aim of this research is to describe research on the Implementation of the Business Model Canvas in MSMEs in Karanganyar Regency. The number of MSMEs that are developing after the Covid 19 pandemic has the impact of continuing to grow but their business performance is still low. Therefore, the author is very interested in raising the theme of Implementing the Canvas Model Business Strategy in Efforts to Sustain MSMEs in the future. This research method uses a descriptive qualitative method and tends to use qualitative research. In this study, a purposive sampling technique was used to determine respondents who could be selected as samples. The data source that will be used is primary data with interviews assisted using questions via a questionnaire delivered directly. The questionnaire contains closed questions where in answering them the researcher provides guidance and assistance, if someone experiences difficulties, they will get direction. Respondents will be taken from business actors in Karanganyar Regency, totaling 21 respondents from UKM circles. A persuasive approach will be taken to obtain the necessary data. The findings in this research are that business actors were able to survive during the pandemic by implementing the Business Model Canvas strategy even though they had not yet 100 percent conceptualized this strategy in their business

PENTINGNYA MEMBANGUN KEKUATAN BRAND ASSOSIATION SEBAGAI STRATEGI MENINGKATKAN LOYALITAS PELANGGAN Anshori, Muhammad Amir; Saefudin; Ariyadi, Muhammad Yusuf; Augtiah, Imfrianti; Kurniawati, Hasni Dyah; Anafih, Erwinda Sam
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Companies must be able to retain customers in various ways, including by emphasizing brand image that can attract new customers, and customer happiness that can create customer loyalty. Customer loyalty is one of the most significant variables in maintaining company growth and expanding its sales. Many public figures open companies, including restaurants and snacks. Many entrepreneurs who are involved in the business sector have prominent names to build a positive brand image in the eyes of consumers. This research was conducted at Ayam Geprek Sako with a sample of 160. This study combines descriptive and quantitative methods. This study was conducted to determine the relationship between three variables, namely brand association, Customer Satisfaction, and Customer Loyalty. This study uses primary and secondary sources to obtain its data. The survey method will be used to collect primary data, while secondary data sources such as books, journals, and articles from previous studies will be used to obtain secondary data. Analysis with SEM PLS. the results show that Brand Association Strength has an effect on satisfaction and does not have an effect on loyalty. And satisfaction can mediate between brand association and loyalty.

College Performance Monitoring Application using Appclay Shephertz Munawir; Augtiah, Imfrianti; Afrizal; Sunardi
International Journal Software Engineering and Computer Science (IJSECS) Vol. 2 No. 2 (2022): OCTOBER 2022
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v2i2.808

This college monitoring application was developed using Appclay Shephertz by applying 8 Key Performance Indicators for all Colleges. The results of the application have succeeded in displaying data on eight college performance KPIs, namely; 1) graduates get decent jobs, 2) students get experience off campus, 3) lecturers have activities outside of campus, 4) teaching practitioners on campus, 5) lecturers' work is used by the community, 6) study programs work together with class partners world, 7) Collaborative and participatory classes, and 8) international standard study programs. Users can access by pressing the button. Then a black-box test is carried out on this application, the results are that all the buttons tested run well and are ready to be used. This research uses the R&D (Research and Development) development model. To test the success of the Higher Education Performance Monitoring Application, the Higher Education Performance Monitoring Application test was used with 17 test items having a 100% success rate, the Feasibility Test and the Interpretation Percentage were used by experts in measuring aspects of design, communication, and software assessment so that the percentage was 81, 42%, and in the validation test, the provisions on item 25 in the Aiken V table are with a lower limit of 0.64 to an upper limit of 0.93 or a V value of 0.83. The results of the average value of V = 0.794 are declared valid.

Analisis Perilaku Pengguna BRImo di Indonesia melalui Pendekatan Extended TAM Hasanah, Lutfiah Pratiwi; Augtiah, Imfrianti; Kurniawati, Hasni Dyah; Kolefiyan, Ihsyan; Prasetya, Tyo Ara; Aprilianto, Rizal
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2723

Penelitian berikut menganalisis perilaku pengguna BRImo di Indonesia melalui pendekatan TAM dengan tujuan mengidentifikasi faktor-faktor yang memengaruhi penerimaan dan penggunaan BRImo, sebuah platform perbankan digital dari BRI. Pengumpulan data dilakukan melalui survei daring yang menyasar pengguna BRImo dengan memanfaatkan kuesioner terstruktur berdasarkan konstruk TAM persepsi kemudahan penggunaan, persepsi kegunaan, dan niat perilaku. Analisis hubungan antar variabel dilakukan menggunakan Partial Least Square - Structural Equation Modeling (PLS SEM). Temuan mengindikasi bahwa faktor persepsi kemudahan penggunaan dan kegunaan berperan penting dalam memengaruhi perilaku pengguna. Studi ini berkontribusi pada literatur dengan memperluas penerapan TAM di sektor perbankan digital di Indonesia serta menyediakan wawasan praktis untuk mengoptimalkan pengalaman dan adopsi pengguna BRImo.

Transformasi Digital UMKM Pariwisata dalam Mendorong Ekonomi Kreatif Berkelanjutan di Kabupaten Karanganyar augtiah, imfrianti; Deliana, Dian; C.N, Ardiansyah; Zakari, Yahya; A, Khoiri Azzatur; Pujiarti, Nina; Aurellia, Azka; A, Anindita Isna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2758

Transformasi digital menjadi fondasi penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) sektor pariwisata dalam menghadapi persaingan global serta meningkatkan efisiensi usaha di era ekonomi berbasis teknologi. Melalui penerapan teknologi digital, UMKM pariwisata memiliki peluang untuk memperluas akses pasar, meningkatkan kualitas layanan, serta memperkuat konektivitas dengan konsumen secara berkelanjutan. Penelitian ini bertujuan menganalisis pengaruh pemasaran digital, e-commerce, dan sistem pembayaran digital terhadap pengembangan ekonomi kreatif berkelanjutan pada UMKM pariwisata di Kabupaten Karanganyar. Penelitian menggunakan metode kuantitatif eksplanatori dengan pendekatan survei kepada 150 pelaku UMKM yang bergerak di sektor kuliner, homestay, kerajinan, dan jasa wisata. Instrumen penelitian telah melalui uji validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linier berganda untuk mengidentifikasi hubungan antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap pengembangan ekonomi kreatif berkelanjutan, dengan pemasaran digital sebagai faktor dominan (β = 0,421; sig. = 0,000). Model penelitian menjelaskan 62,3% variasi terhadap ekonomi kreatif berkelanjutan. Hasil ini menegaskan pentingnya literasi digital, dukungan infrastruktur teknologi, dan kolaborasi lintas sektor dalam memperkuat kapasitas UMKM. Penelitian ini berkontribusi dalam memperluas penerapan Technology Acceptance Model (TAM) dan Resource-Based View (RBV), serta memberikan implikasi praktis bagi pemerintah dan pelaku usaha dalam mendorong ekonomi kreatif berbasis digital yang berkelanjutan di Kabupaten Karanganyar.

Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude Augtiah, Imfrianti; Ihwan Susila; Wiyadi
Benefit: Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2022): Benefit : Volume 7 Desember No 2 tahun 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i2.1486

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing decisions. mediated by consumer attitude, and knowing the effect of consumer attitude towards purchasing decisions. This study used a quantitative approach with an associative design. The data collection technique used in this study was questionnaire distribution. Hypothesis testing in this study was carried out using path analysis with the help of SPSS and mediation analysis with SPSS macro PROCESS version V3.0 (Hayes, 2013). The results showed Consumer Attitude significantly mediates the effect of green product attributes on purchasing decisions, Consumer Attitude significantly mediates the effect of green advertising on purchasing decisions, Consumer Attitude significantly mediates the effect of green brand image on purchasing decisions, and Consumer attitude has a positive and significant effect on purchasing decisions.

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