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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Management Science and Information Technology (IJMSIT) Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi MASALIQ: Jurnal Pendidikan dan Sains Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Triwikrama: Jurnal Ilmu Sosial Jurnal Multidisiplin Indonesia Teumulong: Journal of Community Service Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy CHANNEL: Jurnal Komunikasi
Deliana, Dian
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Transformasi Digital UMKM Pariwisata dalam Mendorong Ekonomi Kreatif Berkelanjutan di Kabupaten Karanganyar augtiah, imfrianti; Deliana, Dian; C.N, Ardiansyah; Zakari, Yahya; A, Khoiri Azzatur; Pujiarti, Nina; Aurellia, Azka; A, Anindita Isna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2758

Abstract

Transformasi digital menjadi fondasi penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) sektor pariwisata dalam menghadapi persaingan global serta meningkatkan efisiensi usaha di era ekonomi berbasis teknologi. Melalui penerapan teknologi digital, UMKM pariwisata memiliki peluang untuk memperluas akses pasar, meningkatkan kualitas layanan, serta memperkuat konektivitas dengan konsumen secara berkelanjutan. Penelitian ini bertujuan menganalisis pengaruh pemasaran digital, e-commerce, dan sistem pembayaran digital terhadap pengembangan ekonomi kreatif berkelanjutan pada UMKM pariwisata di Kabupaten Karanganyar. Penelitian menggunakan metode kuantitatif eksplanatori dengan pendekatan survei kepada 150 pelaku UMKM yang bergerak di sektor kuliner, homestay, kerajinan, dan jasa wisata. Instrumen penelitian telah melalui uji validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linier berganda untuk mengidentifikasi hubungan antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap pengembangan ekonomi kreatif berkelanjutan, dengan pemasaran digital sebagai faktor dominan (β = 0,421; sig. = 0,000). Model penelitian menjelaskan 62,3% variasi terhadap ekonomi kreatif berkelanjutan. Hasil ini menegaskan pentingnya literasi digital, dukungan infrastruktur teknologi, dan kolaborasi lintas sektor dalam memperkuat kapasitas UMKM. Penelitian ini berkontribusi dalam memperluas penerapan Technology Acceptance Model (TAM) dan Resource-Based View (RBV), serta memberikan implikasi praktis bagi pemerintah dan pelaku usaha dalam mendorong ekonomi kreatif berbasis digital yang berkelanjutan di Kabupaten Karanganyar.
THE INFLUENCE OF E-MARKETING ON CONSUMER DECISION-MAKING IN TRAVEL AGENCY SERVICES AT DIARY TOUR TRAVEL Deliana, Dian; Manis, Siti; Ghazi, Sultan Mohammad
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v5i1.10924

Abstract

Abstrak: Penelitian ini bertujuan menganalisis pengaruh e-marketing terhadap pengambilan keputusan konsumen pada Diary Tour Travel, di tengah meningkatnya konsumsi konten digital dalam industri pariwisata. Menggunakan pendekatan kualitatif fenomenologis, data dikumpulkan melalui wawancara mendalam terhadap 10 konsumen berusia 21-40 tahun yang aktif di media sosial serta analisis konten digital selama tiga bulan. Hasil penelitian mengungkap tiga faktor utama yang memengaruhi keputusan pembelian: (1) kredibilitas informasi melalui testimoni video pelanggan (user-generated content), (2) interaksi personal yang responsif melalui pesan langsung, dan (3) daya tarik konten visual destinasi wisata. Namun, intensitas promosi yang berlebihan menimbulkan efek kontraproduktif seperti kebingungan dan penundaan keputusan. Penelitian ini mengintegrasikan model consumer journey dan konsep customer engagement dalam konteks e-marketing pariwisata, serta menyoroti pola perjalanan konsumen yang bersifat non-linear. Kebaruan riset ini terletak pada identifikasi titik jenuh konten promosi di segmen digital muda. Implikasi praktisnya mencakup perlunya strategi konten yang seimbang antara promosi, edukasi, dan storytelling guna meningkatkan efektivitas pemasaran digital secara berkelanjutan. Kata Kunci: e-marketing; keputusan konsumen; consumer journey; konten digital; user-generated content; pariwisata digital; fenomenologi. Abstract: This study aims to analyze the influence of e-marketing on consumer decision-making in the context of Diary Tour Travel, amidst the rising consumption of digital content in the tourism industry. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 10 consumers aged 21–40 who are active on social media, as well as digital content analysis over a three-month period. The findings reveal three main factors influencing purchasing decisions: (1) information credibility through customer video testimonials (user-generated content), (2) responsive personal interaction via direct messages, and (3) the visual appeal of destination content. However, excessive promotional intensity produces counterproductive effects such as consumer confusion and decision delays. This study integrates the consumer journey model and the concept of customer engagement within the context of tourism e-marketing, highlighting the non-linear nature of the consumer journey. The novelty of this research lies in the identification of promotional content saturation points among young digital consumers. Its practical implication emphasizes the need for a balanced content strategy between promotion, education, and storytelling to enhance the long-term effectiveness of digital marketing. Keywords: e-marketing; consumer decisions; consumer journey; digital content; user-generated content; digital tourism; phenomenology.
Memperkuat Identitas Lokal dalam Globalisasi Melalui Pariwisata dan Pelestarian Budaya Deliana, Dian; Purbosaputro, Erwin; Sunyoto, Sunyoto; Sujatmiko, Sujatmiko; Suyamto, Suyamto
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10675

Abstract

The aim of writing this work is to investigate strategies and challenges in strengthening local identity through tourism development and cultural preservation in the context of globalization. This research method uses literature studies to collect and analyze sources related to strengthening local identity through tourism and cultural preservation in the context of globalization. Data was obtained from academic databases, online libraries and other trusted sources, then analyzed thematically to identify main themes in formulating insights and recommendations regarding the sustainability of culture and traditions in the era of globalization. The result of this work is the integration of cultural preservation in tourism to support local identity in the era of globalization through cultural and technological understanding strategies. Early cultural awareness and cross-sector cooperation are important to preserve cultural diversity for future generations. Effective collaboration and implementation of appropriate strategies enable communities to safeguard their cultural heritage. Strategies to strengthen local identity through tourism include a holistic approach to local culture, implementation of regional regulations, and use of information technology. The use of digital platforms and social media is expected to promote the uniqueness of local culture globally, while the integration of information technology supports authentic and relevant tourism experiences. The aim is for the tourism sector to become a driving force in preserving cultural heritage for future generations.
PARIWISATA HALAL SEBAGAI PENUNJANG PARIWISATA DI DESA WISATA MENGGORO Deliana, Dian
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 2 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i2.676

Abstract

Even though Indonesia has a large Muslim population, only a few people are actively involved in the religious tourism industry which is still a topic of interest. Religious tourism has not significantly affected the economy of Menggoro Village. Religious tourism in Indonesia still has a lot of room to be developed so that it can better serve society as a whole. The religious tourism area of Menggoro Tourism Village has a lot of potential to improve the economy of the local community. To maximize the expansion of religious tourism, Menggoro Village can be developed as part of halal tourism. This study aims to determine whether halal tourism has the potential to benefit the local economy or not. The research method is to conduct observations and interviews with the community and tourism village managers who are actively involved in religious tourism. In-depth interviews were conducted with important people who are in charge of the tourism village. According to the findings, making souvenirs, sharia homestays, halal certification for the typical dishes of Menggoro Village, and display areas for original tourism village products can maximize the economic potential of the population. Religious tourism is recognized as superior by the people of Menggoro Village, business owners and tourists.
Analisis Strategi Komunikasi Digital Pengelolaan Eko-Tourism Berkelanjutan dalam Konservasi Keanekaragaman Hayati dan Pemberdayaan Masyarakat Lokal di Kampung Orchid Kemuning Deliana, Dian; Sujatmiko, Sujatmiko; Purbosaputro, Erwin; Suyamto, Suyamto; Cahyono, Dwi; Fatmawati, Suci Nur
MASALIQ Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i1.8334

Abstract

The transformation of destination management in Kampung Orchid Kemuning is grounded in the need to create synergy between digital marketing, community governance, and conservation education so that social, economic, and ecological sustainability can be achieved simultaneously. This study aimed to analyze effective digital communication strategies in the management of community-based ecotourism, particularly in relation to strengthening digital literacy, improving content quality, developing organizational structures, designing tourism products, and examining their impact on conservation and local economic empowerment. A mixed-methods approach was employed by combining field observation, pretest and posttest of digital literacy, in-depth interviews with managers and residents, and documentation analysis of training activities. The findings show a significant increase in understanding of digital marketing concepts, improved ability to produce visual content, and greater consistency in managing the destination’s social media. The development of five thematic tour packages resulted in tourism products that are more marketable and relevant for diverse visitor segments, while simultaneously strengthening organizational structures, enhancing service responsiveness, and fostering a culture of continuous capacity building at the community level. In addition, the study identified positive socio-economic impacts, including increased community participation in the tourism value chain and higher self-efficacy in digital content production that supports conservation efforts and local empowerment. These findings confirm that integrating digital communication with tourism product management is an effective strategy for strengthening the sustainability of community-based ecotourism.
Co-Authors A, Anindita Isna A, Khoiri Azzatur Amirulloh Anwar, Fahmi Aurellia, Azka C.N, Ardiansyah DWI CAHYONO Fatmawati, Suci Nur Ghazi, Sultan Mohammad Imfrianti Augtiah Indah, Tiara Manis, Siti Maulana, Mahesa Pujiarti, Nina Purbosaputro, Erwin Rizkasari Putri, Erinna Sujatmiko Sujatmiko Sunyoto Sunyoto Suyamto Suyamto Zakari, Yahya