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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Asian Management and Business Review
kresnamurti, agung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE ROLE OF BUSINESS MODEL CANVAS (BMC) IN DIGITAL ENTREPRENEURSHIP ON STUDENTS' INTEREST IN INDONESIA rizan, mohamad; sumastuti, efriyani; prabowo, heri; kresnamurti, agung; Chalida Hanoum, Farah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 01 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.1.10

Abstract

Unemployment of the productive age population is a big challenge for Indonesia entering the era of free markets and global competition. Creating young entrepreneurs is a solution that can be done to strengthen economic growth. Indonesia produces 700 thousand graduates annually, but many Indonesian students show limited interest in entrepreneurship. A lack of understanding of entrepreneurship makes students more likely to find jobs than create jobs. This research aims to provide an understanding to students regarding the importance of entrepreneurship and stimulate the growth of an entrepreneurial mindset among them. This is achieved by introducing and understanding in depth the Business Model Canvas (BMC), so that students can start and run businesses, so as to be able to transform them into job creators. The research method used is a causal / explanatory survey, using primary data collected through participatory observation, interviews, and questionnaires distributed to selected public and private universities in Indonesia using convenience / accidental sampling techniques. The questionnaire was distributed to a total of 200 respondents, in accordance with the minimum sample size requirements for the Structural Equation Modeling (SEM) analysis technique, using LISREL software version 8.8. The findings of this study show that customer segments, value proportions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures are able to increase entrepreneurial interest. Business Model Canvas (BMC) effectively increases students' understanding of entrepreneurship. BMC's simplicity in mapping and presenting business models makes it an effective tool to deepen business understanding. However, BMC is not an instant tool that can necessarily improve students' entrepreneurial mindset. Understanding BMC is the same as other sciences that cannot be taught in a short time and requires a process to learn it. The timeframe available in the study was very short and did not meet the requirements to cultivate a mindset that was truly expected to prepare students to engage fully as entrepreneurs.
Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia Rizan, Mohamad; Kresnamurti, Agung; Hanoum, Farah Chalida; Anugrah, Raka Pria; Prabowo, Heri; Violinda, Qristin; Zalzalah, Guruh Ghifar; Herdiany, Hapsari Dyah
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art8

Abstract

This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with 220 respondents were used as primary data-gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private university analysis units in Indonesia. The observation unit (respondent) used a convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which companies can use to design more effective marketing, brand management, and product development strategies. This will help companies better understand their customers’ preferences and needs, as well as build stronger relationships with consumers.
PERAN WORK-LIFE BALANCE DAN STRESS KERJA DALAM MENCIPTAKAN KEPUASAN KERJA SERTA PENGARUHNYA TERHADAP KUALITAS PELAYANAN YANG DIBERIKAN OLEH TENAGA KESEHATAN RUMAH SAKIT DI KARAWANG Rizan, Mohamad; Hanoum, Farah Chalida; Kresnamurti, Agung
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 13 No. 02 (2022): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.013.2.08

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan stres kerja terhadap kualitas pelayanan yang dimediasi oleh kepuasan kerja perawat pada rumah sakit swasta di Karawang. Metode penelitian yang digunakan adalah survei kausal/penjelasan dengan data primer dikumpulkan melalui observasi partisipatif, wawancara, dan penyebaran kuesioner di food court/restoran/café yang beroperasi di beberapa rumah sakit di Karawang dengan menggunakan teknik purposive sampling dan penyebaran kuesioner secara kebetulan. Untuk total 200 responden, analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan software Lisrel versi 8.80. Hasil penelitian menunjukkan bahwa: pertama, work-life balance berpengaruh positif signifikan terhadap kepuasan kerja. Kedua, stres kerja berpengaruh negatif signifikan terhadap kepuasan kerja. Ketiga, keseimbangan kehidupan kerja memiliki dampak positif yang besar terhadap kualitas layanan. Keempat, stres kerja berpengaruh negatif terhadap kualitas pelayanan. Kelima, kepuasan kerja berpengaruh positif besar terhadap kualitas pelayanan. Keenam, work-life balance berpengaruh secara signifikan dan positif terhadap kualitas layanan yang dimediasi oleh kepuasan kerja. Ketujuh, stres kerja yang dimediasi oleh kepuasan kerja berpengaruh secara signifikan dan negatif terhadap kualitas pelayanan. Penelitian memiliki keterbatasan generalisasi tertentu karena dirancang untuk melihat faktor-faktor yang mengikutinya. Disarankan dalam penelitian selanjutnya, objek di luar perawat untuk penelitian lebih lanjut harus dimasukkan. Dimungkinkan untuk mengembangkan model penelitian dengan populasi dan sampel yang lebih bervariasi karena dapat menjadi masukan yang berharga bagi perusahaan.
Co-Authors Anugrah, Raka Pria Efriyani Sumastuti Farah Chalida Hanoum Herdiany, Hapsari Dyah Heri Prabowo Mohamad Rizan Qristin violinda Zalzalah, Guruh Ghifar