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All Journal Jurnal Abdimas Ekonomi dan Bisnis JBIAM
Hidayat Susilowati, Isnurrini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Pengaruh Reward dan Punishment Terhadap Motivasi Kerja Karyawan Pada PT. BCS Prima Indonesia Rochman, Fitria Aini; Hidayat Susilowati, Isnurrini; Hidayat Susilowati, Megaharti
Journal Business Inovation, Accounting and Management Vol 1 No 3 (2025): Desember 2025
Publisher : Lembaga Riset Penelitian dan PKM Aliansi Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini bertujuan untuk mengidentifikasi dampak variabel reward dan punishment terhadap motivasi kerja karyawan pada PT BCS Prima Indonesia, baik secara parsial maupun simultan. Dimana dinyatakan bahwa reward dan punishment mempunyai pengaruh positif terhadap motivasi kerja karyawan pada PT BCS Prima Indonesia. Metode yang diterapkan dalam penelitian ini adalah metode statistic kuantitatif. Sampel yang diambil dari keseluruhan populasi dengan total 58 karyawan PT BCS Indonesia. Metode pengumpulan data yang diterapkan adalah kuesioner (angket) berskala likert. Hasil penelitian menunjukan bahwa secara parsial reward berpengaruh positif dan signifikan terhadap motivasi kerja dengan nilai t hitung sebesar 10.676 > t tabel (2.004) dengan nilai signifikansi 0.000 < 0.05. Dan punishment berpengaruh positif dan signifikan terhadap motivasi kerja dengan nilai t hitung sebesar 7.269 > t tabel (2.004) dengan nilai signifikansi 0.000 < 0.05. Secara simultan reward dan punishment berpengaruh terhadap motivasi kerja dengan nilai f hitung > f tabel yaitu 91.680 > 3.16 dengan nilai signifikansi 0.000 < 0.05.
Co-Authors Enok Tuti Alawiah Hari Gursida Hidayat Susilowati, Megaharti Muharam, Hari Rochman, Fitria Aini Widasiwi, Herlin Wiwik Widiyanti, Wiwik