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All Journal Journal of Interdisciplinary Socio-Economic and Community Study BIP'S : Jurnal Bisnis Perspektif Peka: Jurnal Pengabdian Kepada Masyarakat
Mawasti, Alpi
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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UKWMS’ COMMUNITY ENGAGEMENT FOR DEVELOPMENT: PROMOTING ECONOMIC GROWTH THROUGH PRODUCT DEVELOPMENT AND DIGITAL MARKETING AT PUHSARANG KEDIRI Yuniarto, Antonius; Mawasti, Alpi; Memarista, Gesti; Agung, Deatri Arumsari; Setyawan, Annisa Alfa; Kristanto, Visi Saujaningati; Jonathan, Nicholas
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Desember
Publisher : Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/peka.v6i2.5245

Abstract

In the era of globalization, the level of competition for Small and Medium Enterprises is getting tighter, exacerbated by the severe situation of the Covid-19 pandemic, making it difficult for MSMEs to market the products they produce. CED UKWMS 2023 is a form of community activity held in Puhsarang Kediri aimed at increasing the capabilities of MSME partners to grow and develop. The CED will be conducted on July 20-28, 2023, involving 27 participants from 3 countries: the Philippines, Malaysia, and Indonesia. The series of activities carried out at CED in the form of service learning projects focus on product development activities and online markets. The output produced from is in the form of packaging prototype designs, logo designs, stickers, banners. In addition, the output of digital marketing development is in the form of creating social media accounts such as Instagram as a marketing medium for MSME products. In general, CED this time has provided solutions to the problems of MSME partners related to product development and online/digital markets.
Store Novelty dan Loyalitas Toko: Pengaruh Mediasi Store Design Complexity dan Store Design Pleasure Raynaldi, Aldwin; Supriharyanti, Elisabeth; Mawasti, Alpi
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.735

Abstract

One of the biggest challenges faced by the retail sector in the digital era is maintaining customer loyalty to stores. This study aims to analyze the effect of store novelty on store loyalty, with store design complexity and store design pleasure as mediating variables. The study employed a purposive sampling method, involving 120 respondents who were customers of fashion stores in Surabaya. Data collection was conducted using a questionnaire distributed online via Google Forms. The collected data were analyzed using the Partial Least Square (PLS) technique with the SmartPLS 3.0 application. The results show that store novelty does not have a direct effect on store loyalty; however, it has an indirect effect mediated by store design complexity and store design pleasure. These findings provide significant contributions to the retail management literature, particularly regarding strategies for building and maintaining customer loyalty. From a managerial perspective, the study recommends that store managers focus on innovative designs emphasizing variety and comfort to create a unique and enjoyable shopping experience for customers. Effectively managing engaging and complex store design elements can serve as a powerful strategy to enhance customer loyalty amidst the increasing competition in the retail industry.
The Community Cultural Tourism: Linking Religious Tourism, Karawitan, and Local Business in Puhsarang, Kediri Kristyanto, Visi Saujaningati; Mawasti, Alpi; Setyawan, Annisa Alfa; Agung, Deatri Arumsari; Memarista, Gesti; Yuniarto, Antonius
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 3 No. 2 (2023): December 2023
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.03.2.04

Abstract

Puhsarang Village is one of the religious tourism destinations in Kediri District that has the uniqueness of inculturation (adaption of church values and culture) as well as a place for meditative encounters of religious people throughout the region. The pandemic has hit the existing tourism sector and resulted in a decrease in small business income around tourist attractions. Some of the businesses affected include souvenir shops, wood sculpture, food stalls, and ‘bumbu kacang’ peanut paste production. In an effort to support Puhsarang's economic potential, the community service team carried out two main activities, namely product improvement assistance and designing social media utilization and marketplace management for local businesses. Secondly, promoting the art of karawitan as a unique characteristic of the Puhsarang tourism village. The empowerment method is carried out collaboratively with the PALAR approach, starting from the process of discussing business problems to the stage of reflecting on the business going forward. The assistance provided by the CED Team is expected to be a forum to support Community Cultural Tourism through the participation of local communities in exploring the potential of religious tourism and cultural inculturation that characterizes Puhsarang and ultimately can foster economic stretching around the village of Puhsarang.
Co-Authors Annisa Alfa Setyawan Deatri Arumsari Agung Elisabeth Supriharyanti Gesti Memarista Jonathan, Nicholas Kristanto, Visi Saujaningati Kristyanto, Visi Saujaningati Raynaldi, Aldwin Yuniarto, Antonius