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All Journal Historia: Jurnal Pendidik dan Peneliti Sejarah Al-Muamalat : Jurnal Ekonomi Syariah Journal of Management and Islamic Finance Jurnal Ekonomika dan Bisnis Islam Wadiah : Jurnal Perbankan Syariah Innovative: Journal Of Social Science Research Contemplate: Jurnal Ilmiah Studi Keislaman Iklila: Jurnal Studi Islam dan Sosial JUEBIR: Journal of Economics and Business Research
Anggraini, Misi
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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GEN-Z'S CONSUMPTIVE BEHAVIOR TOWARDS THE TREND OF YOU LIVE ONLY ONCE TO YOU NEED ONLY ONE IN THE PERSPECTIVE OF ISLAMIC BUSINESS ETHICS Anggraini, Misi
Journal of Management and Islamic Finance Vol. 5 No. 2 (2025): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v5i2.12385

Abstract

This study explores the shift in consumptive behaviour among Generation Z from the "You Live Only Once" (YOLO) trend to "You Need Only One" (YONO) through the lens of Islamic business ethics. Employing a qualitative research design, data were collected via in-depth interviews and netnographic observation of social media activities. Findings reveal that the YONO trend reflects a growing ethical awareness and preference for mindful consumption, influenced by Islamic values emphasizing moderation, responsibility, and sustainability. The discussion highlights how this transition challenges conventional consumption patterns and offers insights into integrating ethical considerations in Gen Z’s consumer behaviour, contributing to both individual well-being and social welfare. This research provides critical implications for marketers, policymakers, and scholars interested in ethical consumption and Islamic business principles.
Co-Authors Ahmad Wira, Ahmad Aidil Novia, Aidil Asmo, Abdi Azis, Saipul Duhriah, Duhriah Hulwati Hulwati Kamarni, Neng nusrida, helda Reski, M Rozalinda Rozalinda Srilupita, Alda Yunara, Lutia