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All Journal Historia: Jurnal Pendidik dan Peneliti Sejarah Yupa: Historical Studies Journal Jurnal Manajemen Bisnis Era Digital
Nuhiyah, Nuhiyah
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Upaya Internalisasi Nilai-Nilai Kesejarahan Batik Banten melalui Inovasi Trend Fashion Bagi Gen-Z Nuhiyah, Nuhiyah; Ramdhani, Ali Mufty; Suwardi, Olivia Anastasia; Rahmadianti, Suci
Historia: Jurnal Pendidik dan Peneliti Sejarah Vol 7, No 1 (2024): Kritik Sosial dalam Sejarah dan Pembelajaran Sejarah
Publisher : Prodi. Pendidikan Sejarah FPIPS UPI dan APPS (Asosiasi peneliti dan Pendidik Sejarah)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/historia.v7i1.64534

Abstract

Tujuan penelitian ini adalah untuk menginternalisasikan nilai kesejarahan Batik Banten pada Gen-Z melalui inovasi trend fashion. Metode penelitian yang digunakan dalam penelitian ini adalah Research Development (RND) dengan model pengembangan 4-D (Define, Design, Development dan Dessiminate). Responden dalam penelitian ini adalah Gen-Z yaitu siswa/i SMAN di Kabupaten Serang kelas X dan XI sebanyak 137 siswa yang terdiri dari 4 Kelas (XI IPS 4, XI IPS 1, X MIPA 8 dan X MIPA 7). Penelitian ini menghasilkan sebuah inovasi trend fashion Batik Banten digemari Gen-Z. Adapun uji coba produk yang dilakukan berdampak baik yaitu membuat Gen-Z lebih mengenal dan memahami makna dan nilai kesejarahan Batik Banten, menjadi bangga menjadi bagian dari bangsa Indonesia yang mempunyai banyak kebudayaan yang beragam serta meningkatkan sikap nasionalisme dan patriotisme. Oleh karena itu, inovasi ini dapat menjadi sebuah upaya yang efektif dalam menginternalisasikan nilai kesejarahan Batik Banten pada Gen-Z.
Ethni-City : Educational Game Development about History of the Multicultural City of Surosowan as an Effort to Integrate Diversity Nuhiyah, Nuhiyah; Febriyanti, Lia; Alwiyah, Siti
Yupa: Historical Studies Journal Vol. 8 No. 3 (2024)
Publisher : Program Studi Pendidikan Sejarah FKIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/yupa.v8i3.2772

Abstract

This research aims to develop Ethni-City game, a contemporary innovation to promote diversity in Banten Province by exploring the historical context of the Multicultural City of Surosowan. The research methodology involves historical research and the research and development (R&D) method using the ADDIE model (Analyze, Design, Development, Implementation, and Evaluation). The outcome of this study is the development of the Ethni-City game, a digital educational tool highlighting the history and culture of five villages within the Multicultural City of Surosowan: Bugis Village, Pekojan Village, Chinatown, European Village, and Kebalen Village. The game underwent expert evaluation, resulting in a rating of 'Highly Feasible/Excellent.' Implementation of the game received positive responses from respondents, who viewed it as an engaging educational medium for introducing diversity to the people of Banten Province.
Implementasi Nilai-Nilai Pancasila Dalam Praktik Usaha UMKM dan Dampaknya Terhadap Preferensi Pelanggan: Studi Kasus Warung Nasi Teh Via Di Sindangsari, Kabupaten Serang Muhammad Azmi; Daffa Muhamad Hidayat; Jiem’s Julian Saputra; Nuhiyah, Nuhiyah
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.926

Abstract

This study aims to analyze how Pancasila values are applied in MSME business practices and their impact on customer preferences with a case study of Rumah Makan Ibu Via in Sindangsari, Serang Regency. The approach used is descriptive qualitative through interviews, observation, and distribution of questionnaires to customers. The results show that the business owner consistently applies the principles of Pancasila, including honesty (first principle), respect for customers (second principle), cooperation with nearby merchants (third principle), openness to customer feedback (fourth principle), and fair and affordable pricing (fifth principl). The application of these values has a positive impact on customer satisfaction and loyalty, as seen in key preference factors such as affordable prices, a diverse menu, friendly service, and a comfortable location. Thus, the application of Pancasila values in MSME business practices not only serves as a moral and social guideline, but also contributes significantly to increasing customer loyalty and preference. The results of this study are expected to serve as an example of the application of national values in business practices for other SMEs in Indonesia.
Co-Authors Alwiyah, Siti Daffa Muhamad Hidayat Febriyanti, Lia Jiem’s Julian Saputra Muhammad Azmi Rahmadianti, Suci Ramdhani, Ali Mufty Suwardi, Olivia Anastasia