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All Journal Jurnal Ilmu Politik dan Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Al Huwiyah: Journal of Woman and Children Studies
Maria Borges, Serilio Verdial
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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STEREOTIP DAN PRASANGKA KOMUNIKASI ANTAR PEMERAN FILM KOS-KOSAN DENGAN PESPEKTIF WACANA KRITIS MILLS Maria Borges, Serilio Verdial; Marta, Rustono Farady; Panggabean, Hana Rochani Gustasari; Briandana, Rizki; Chinmi, Maichel
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): Mei
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7236

Abstract

Visual media is a very popular communication media in society, with short films being particularly accessible and easily interpreted by viewers. This research aims to analyse a short film titled "Kos - Kosan", which address the issue of prejudice and stereotypes related to religious conflict, focusing on the subject-object position, author-reader positions depicted in the scenes shown. Using Sara Mills' Critical Discourse Analysis and a descriptive qualitative analysis method, this study seeks to describe the impact on women and explore the perspective and actions taken by viewers of the short film plot towards the object, women. This study found that the conflict that occurs is primarily due to misunderstandings in communication, where the subject directs the object toward an understanding that negative connotation. Similarly, viewers tend to perceive women in terms of immorality and promiscuity rather than discrimination and intolerance. One of the factors causing misunderstandings in communication between the actors of this short film is nonverbal communication, including facial expressions and body language, which often lead to misinterpretation.
Beauty Standards Portrayed in the Indonesian Adaptation of 200 Pounds Beauty Laksono, Tegar Dwi; Marta, Rustono Farady; Fernando, Joshua; Sudarji, Shanty; Maria Borges, Serilio Verdial
Al Huwiyah: Journal of Woman and Children Studies Vol. 5 No. 1 (2025): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/fmzdmf50

Abstract

This study aims to analyze the beauty standards in the Indonesian version of 200 Pounds Beauty (2023) using a qualitative descriptive approach and discourse analysis method developed by Sara Mills, focusing on feminism. The main objective of this research is to explore how the representation of women in the film reflects social pressures and patriarchal ideologies related to beauty. Through discourse analysis of dialogues, scenes, and socio-cultural context, this study identifies how the character Juwita experiences body-shaming and discrimination based on her appearance before and after undergoing plastic surgery. The findings indicate that the film reinforces unrealistic beauty myths, where women who meet the ideal beauty standards receive special treatment, while those who do not conform to these standards face marginalization. This research highlights the negative impact of beauty standards shaped by the media, emphasizing the importance of raising awareness about the diversity of physical appearances and boosting women's self-confidence. Thus, this study contributes to a broader understanding of the relationship between gender, beauty, and representation in the media.   Keywords: Body Shaming, Feminism, Film Studies,  Beauty Standards.
NARASI PERJUANGAN PEREMPUAN UNTUK MERAIH MIMPINYA DAN KESETARAAN GENDER DALAM FILM GADIS KRETEK Setiadi, Adrian Bintang; Marta, Rustono Farady; Anggreni, Likha Sari; Maria Borges, Serilio Verdial; Fadhilla, Deva Naufal
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 15 No 1 (2025): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v15i1.15614

Abstract

The Film Gadis Kretek is an Indonesia drama series adapted from a novel by Ratih Kumala with the same title as the film, which was made into a serial narrative under the direction of Kamila Andini and Ifa Isfansyah consisting of five episodes released on Netflix on November 2023. Gadis Kretek tells the story of a woman named Dasiyah who is full of ambition to achieve her dream of making kretek sauce but has to deal with gender inequality in her environment. This study uses the narrative analysis method by Tzevetan Todorov and uses the theory of symbolic interaction by George Herbert Mead, as well as the concept of film as a medium of representation. According to Todorov, but with scenes that go back and forth showing present life and past life which are of course interrelated. In the storyline in the Film, it is seen that Dasiyah dares to oppose existing traditions, traditions that limit a woman’s dreams. Film gadis Kretek merupakan serial drama Indonesia yang diadaptasi dari novel karya Ratih Kumala yang memiliki judul sama dengan film tersebut, yang dibuat menjadi narasi berseries dibawah arahan kamila Andini dan Ifa Isfansyah yang terdiri dari lima episode yang rilis di Netflix pada 2 november 2023. Gadis Kretek menceritakan tentang seorang perempuan bernama Dasiyah yang penuh dengan rasa ambisius untuk mencapai mimpinya dalam membuat saus kretek namun harus berhadapan dengan ketidaksetaraan gender di lingkungannya. Penelitian ini menggunakan metode analisis naratif oleh Tzvetan Todorov dan menggunakan teori interaksi simbolik oleh George Herbert Mead, serta konsep film sebagai media representasi. Menurut Todorov semua cerita memiliki bagian awal, tengah, dan akhir. Dalam film Gadis Kretek ini peneliti menemukan bahwa film tersebut memiliki narasi urut menurut Todorov, namun dengan adegan yang maju mundur menampilkan kehidupan sekarang dan kehidupan masa lampau yang tentunya saling berkaitan. Dalam alur cerita di film tersebut, terlihat bahwa Dasiyah berani menentang tradisi yang ada, tradisi yang membatasi mimpi seorang perempuan.
Co-Authors Anggreni, Likha Sari Chinmi, Maichel Fadhilla, Deva Naufal Fernando, Joshua Hana Rochani Gustasari Panggabean Laksono, Tegar Dwi Rizki Briandana Rustono - Setiadi, Adrian Bintang Shanty Sudarji, Shanty