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All Journal Jurnal Darma Agung Home Journal : Hospitality and Gastronomy Research Journal
Chafizah, Chafizah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN DESA WISATA PONDOK NAGA KABUPATEN SERDANG BEDAGAI PROVINSI SUMATERA UTARA Chafizah, Chafizah; Tondang, Bahagia; Anggreani, Christina
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4395

Abstract

Penelitian ini bertujuan untuk memahami bagaimana tingkat partisipasi masyarakat dan mengidentifikasi kendala-kendala dalam pengembangan Desa Wisata Pondok Naga. Populasi yang menjadi subjek penelitian terdiri dari masyarakat Desa Pondok Naga, termasuk kelompok sadar wisata (Pokdarwis), pelaku usaha, dan tokoh masyarakat lokal. Penelitian ini menggunakan pendekatan deskriptif dengan metode pengumpulan data melalui pencatatan dokumen, yang kemudian dianalisis dengan menggunakan pendekatan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa: (1) Tingkat partisipasi masyarakat dalam pengembangan Desa Wisata Pondok Naga masih rendah; (2) Kendala-kendala dalam pengembangan Desa Wisata Pondok Naga mencakup aksesibilitas, sarana dan prasarana, akomodasi, promosi, serta ketersediaan sumber daya manusia.
PERANAN PROGRAM LOYALITAS ALL ACCOR LIMITLESS TERHADAP KUALITAS PELAYANAN (STUDI KASUS PADA HOTEL IBIS STYLES MEDAN) Chafizah, Chafizah; Liyushiana, Liyushiana; Marpaung, Selviana Meldrit Monica; Renaldi, Ruri; Pramudya, Ahmad
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.412

Abstract

The purpose of this study is to see how loyalty programs affect service quality at the Ibis Styles Medan. This is a qualitative study that use the case study method. Primary data and secondary data are the two categories of data used in this study. The findings of interviews with the front desk agent at the Ibis Styles Hotel Medan provided primary data, while secondary data was collected from the All Accor website. Based on the findings of the study, the following conclusions were made: 1) Provide benefits and advantages of loyalty programs that have an impact on hotel satisfaction and service quality. This is demonstrated through consumer reviews on the official All Accor website, which is used in conjunction with Trust You to calculate hotel ratings. 2) The convenience gained from the adoption of the loyalty program has an impact on increasing service quality. This is highlighted by the ease with which members of the loyalty program easily book rooms through the all accor website by inputting an e-mail address, and the front office department immediately collect guest data from room bookings which are already automatically registered in the fols system.
Co-Authors Anggreani, Christina Liyushiana, Liyushiana Marpaung, Selviana Meldrit Monica Pramudya, Ahmad Renaldi, Ruri Tondang, Bahagia