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All Journal BUDGETING : Journal of Business, Management and Accounting Economics, Business and Management Science Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Journal of Artificial Intelligence and Digital Business IRA Jurnal Pengabdian Kepada Masyarakat
Wan Rizca Amelia, Wan Rizca
UNIVERSITAS MEDAN AREA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR) Rahman, Arif Muluk; Amelia, Wan Rizca; Nasution, Fadli Adnin; Zulham, Zulham
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2975

Abstract

ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
Promosi Cashback Pada Ovo dan Harga dalam Mempengaruhi Perilaku Konsumen Amelia, Wan Rizca; Salqaura, Siti Alhamra; Safina, Wan Dian
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2903

Abstract

This article aims to find out whether promotions in the form of cashback and prices can influence consumer behavior which is focused on FEB UMA students. This problem is focused on changes in consumer behavior who make payments using OVO at merchants who have collaborated. The cashback referred to in this research can be in the form of OVO Points which can later be used for shopping, ordering food, or ordering online transportation. The type of research used is associative quantitative research. The population in the research was 272 students from the Faculty of Economics and Business, University of Medan Area Management Study Program and it is known that the number of samples to be studied was 73 respondents. Data collected through questionnaires. The data analysis technique uses multiple regression. This study concludes that based on the results of the hypothesis test (t test) the Cashback promotion variable has a positive and significant effect on consumer behavior and price has a positive and significant effect on consumer behavior. Using a simultaneous test (f test), it was concluded that cashback promotions and prices had a positive and significant effect on consumer behavior.
Pengaruh Display Produk dan Store Atmosfer Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening Pada Customer Matahari Medan Fair Sijabat, Yeni Anggriani; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4335

Abstract

This article or writing aims to determine the influence of product displays and store atmosphere on impulse buying through emotional response as an intervening variable for Matahari Medan Fair customers. Apart from that, to find out whether the product display is able to attract consumers' attention to the goods being sold, be it communication information, promotions or visuals that attract consumers. Data was collected through a questionnaire. The population size could not be determined, so we produced a sample using hair's opinion, bringing the total to 96 respondents. Data analysis was carried out via PLS-SEM using the SmartPLS 3.0 program. The research results show the conclusion that product display has a positive and significant effect on impulse buying, as proven by p-values 0.000 0.05. Store Atmosphere has a positive and significant effect on impulse buying, as proven by p-values 0.005 0.05. then indirectly, Product Display through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying, as proven by p-values 0.012 0.05. Store Atmosphere through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying as proven by p-values 0.003 0.05
Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik Suryani, Wan; Amelia, Wan Rizca; Iriantini, Dwi Bhakti
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4336

Abstract

This research discusses the impact of service recovery programs on customer loyalty in the logistics industry with a focus on marketing public relations, service recovery and customer loyalty. In the context of an increasingly competitive logistics industry, maintaining customer loyalty is crucial for the company's business continuity. A service recovery program is an important strategy to carry out. A service recovery program is an effort to resolve customer problems or dissatisfaction by providing compensation or satisfactory solutions, so as to improve the relationship between the company and customers who experience problems. This research used a purposive sampling method with a sample of 400 respondents. The research results show that marketing public relations and service recovery have a positive effect on customer loyalty. The conclusion of this research is that marketing, public relations, and service recovery have a high relationship with customer loyalty at PT. Nugraha Ekakurir (JNE) route in Medan
Workshop Pembuatan Engsel Sederhana Menggunakan Mesin Bubut Bagi Mahasiswa di Growth Centre LLDIKTI Wilayah - I Idris, Muhammad; Iswandi, Iswandi; Amelia, Wan Rizca; Harahap, Uun Novalia
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 1 No 1 (2023): April
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v1i1.50

Abstract

This workshop aims to teach students understanding and practical skills in making simple hinges using a lathe. A hinge is a mechanical device used to connect two objects to allow rotational movement around a certain axis. Through practical training, students will learn about the basic principles of lathes, selecting the right materials, precision measurements, and the correct working techniques in manufacturing simple hinges. This workshop will focus on practical steps, from reading technical drawings to the final stages of completion. Participants will be guided by instructors in lathe operations and manufacturing techniques so that they can develop valuable practical skills for the industrial world. By attending this workshop, students are expected to be able to apply the knowledge gained to engineering-based projects, broaden their technical horizons, and gain a competitive advantage in future career competitions.
ANALISIS KETAHANAN UKM SEPATU DAN SANDAL DI KOTA MEDAN Tobing, Fitriani; Amelia, Wan Rizca; Purike, Era; Suryani, Wan; Azizah, Nur; Kesumah, Priatna
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i2.439

Abstract

Usaha kecil dan menengah merupakan kelompok pelaku ekonomi yang mempunyai peranan penting bagi pertumbuhan ekonomi di Indonesia, karena dapat mengurangi pengangguran dan kemiskinan, memajukan perekonomian di suatu wilayah serta mampu bertahan ketika terjadi goncangan krisis ekonomi karena skala usahanya yang kecil sehingga lebih mudah dalam melakukan penyesuaian terhadap lingkungan yang terjadi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM Sepatu dan sandal di Kota Medan. Populasi penelitian ini adalah pengrajin sepatu dan sandal di Kota Medan. Metode penentuan sampel dengan menggunakan metode probably sampling. Data penelitian menggunakan data primer melalui penyebaran kuesioner dan data sekunder yang diperoleh dari studi pustaka dan jurnal. Pengujian hipotesis menggunakan teknik analisis SEM. Sampel yang digunakan dalam penelitian ini sebanyak 50 orang pengrajin. Hasil temuan menunjukkan bahwa terdapat pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM sepatu dan sandal di Kota Medan.
Analisis Laporan Keuangan untuk Menilai Kinerja Keuangan Sebelum dan Sesudah Pandemi pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Hutagaol, Adrian Michel H; Prayudi, Ahmad; Amelia, Wan Rizca
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9725

Abstract

The aim of this research is to find out how the financial performance of four banking companies listed on the Indonesia Stock Exchange was before and after the Covid 19 virus pandemic. The type of data used in this research is secondary data, namely research data sources obtained and collected by researchers indirectly, but with other parties. The data collection technique in this research is documentation technique. In this research, researchers used the paired samples T-Test as a tool to hypothesize in this research. Based on the results of the T-Test samples, the financial performance of PT Bank Rakyat Indonesia Tbk. Based on the liquidity ratio through current calculations and the quick ratio experienced a significant decrease. The financial performance of PT Bank Rakyat Indonesia Tbk based on the solvency ratio through calculating the debt to asset ratio and debt to equity ratio has increased significantly. The financial performance of PT Bank Rakyat Indonesia Tbk based on the activity ratio through calculating total asset turnover experienced a significant increase. Financial performance of PT Bank Central Asia Tbk. Based on the profitability ratio through the calculation of return on investment, it has decreased significantly and based on the calculation of return on Equity, PT Bank Mandiri Tbk has experienced a significant increase. Keywords: Activity Ratio, Liquidity Ratio, Profitability Ratio, Solvency Ratio.
Pengaruh Digital Marketing dan Customer Relationship Management Terhadap Keputusan Pemebelian pada Gedung Serbaguna Graha Farimah Gultom (GFG) Medan Adawiyah, Rohimah; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4121

Abstract

This research aims not only to determine the influence of Digital marketing and Customer Relationship Management on purchasing decisions for renting the Graha Fatimah Gultom (GFG) Multipurpose Building in Medan, but as a solution to increase building usage after experiencing a decline due to Covid 19 and thereafter there has been no increase.    The type of research used in this research is associative research to see the relationship between the variables studied. With 441 total tenants recorded in 2017-2022 forming the population, the research sample in this study consisted of 70 tenants obtained using the Slovin formula. The data collection technique uses a questionnaire distributed to the sample. The data analysis technique used is multiple regression analysis. The research results show that digital marketing has a significant effect on purchasing decisions (tcount 5.116 ttable 1.667) with a significance value of 0.000 0.05, Customer Relationship Management has a significant effect on purchasing decisions (tcount 4.387 ttable 1.667) with a significance value of 0.000 0.05. Furthermore, together digital marketing and Customer Relationship Management have a significant effect on purchasing decisions (F count 32,617 F table 3.10) with a significance value of 0.000 0.05.
Pengaruh Financial Literacy dan Income Terhadap Personal Financial Management Behavior pada Mahasiswa Prodi Akuntansi Universitas Medan Area Sibarani, Annisa Raudhatul Jannah; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4192

Abstract

This research aims to explore the impact of Financial Literacy and Income on the Personal Financial Management Behavior of Accounting students and students at Medan Area University. This research is a type of associative research with a quantitative approach. The sample in this research were students from the Faculty of Economics and Business, Stambuk 2020 Accounting Study Program, Medan Area University, totaling 67 samples using a sampling technique, namely purposive sampling with criteria, namely students from the Faculty of Economics and Business, Accounting study program. Data collection was used using questionnaire methods, documentation studies and interviews. Data analysis uses multiple linear regression analysis, hypothesis testing, classical assumption testing, and coefficient of determination test (R2). The results of the research show that 1) Financial Literacy has a positive and significant influence on Financial Management Behavior, 2) Income has a positive and significant influence on Financial Management Behavior, 3) Financial Literacy and Income simultaneously have a positive and significant influence on the Financial Management Behavior of Class students 2020 Medan Area University Accounting study program.
Pengaruh Kepercayaan dan Persepsi Nilai terhadap Kepuasan Konsumen suryani, wan; Amelia, Wan Rizca; Ginting, Maretta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5365

Abstract

Many factors can affect consumer satisfaction and in this study analyzed how the influence of trust and perception of value on consumer satisfaction Goods Cafe in Medan Selayang District. This type of research is associative with quantitatif approach. The population in this study were consumers who visited Goods Cafe in Medan Selayang District for a month with an average of 195 consumers. The research sample was taken by accidental sampling and the determination of the number using the Slovin formula obtained 66 samples. Data collection techniques through questionnaires and documentation. The analysis technique used multiple linear regression analysis and classical assumption tests were also carried out. The results of the study showed that partially trust and perception of value had a positive and significant effect on consumer satisfaction. Simultaneously, both variables of trust and perception of value had a positive and significant effect on consumer satisfaction Goods Cafe in Medan Selayang District. It is recommended that Goods Cafe management try to increase consumer trust, for example by increasing the number of officers/waiters especially on Sundays/holidays and also trying to improve service so that consumers have a good perception of Goods Cafe as the best choice of place to visit.
Co-Authors Adawiyah, Rohimah Afrida, Desri Ahmad Prayudi Alfifto Amaliyah, Amaliyah Amelia, Dhea Ananda Anggraini, Widya Fitri Ardana, Arya Dimas Era Purike Fitriani Tobing Ginting, Maretta Habibi, Mhd Harahap, Uun Novalia Hasman, Haryaji Catur Putera Hutagaol, Adrian Michel H Iriantini, Dwi Bhakti Iswandi Iswandi kesumah, priatna Lubis, Sri Megawati Muhammad Idris Muthya Rahmi Darmansyah Nasution, Fadli Adnin Nur Azizah Putra, Irwansyah Rahman, Arif Muluk Riza Fanny Meutia Safina, Wan Dian Salqaura, Siti Alhamra Sibarani, Annisa Raudhatul Jannah Sijabat, Yeni Anggriani Syahreza, M. Tendel, Loy Yesanidio Suka Wan Suryani Yuni Syahputri Zulham, Zulham