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All Journal Journal of Innovation in Business and Economics Jurnal Manajemen dan Bisnis JURNAL MUTIARA MANAJEMEN Jurnal Darma Agung Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah Jurnal ABDIMAS MUTIARA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Ginting, Maretta
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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

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Pengaruh Kepercayaan dan Persepsi Nilai terhadap Kepuasan Konsumen suryani, wan; Amelia, Wan Rizca; Ginting, Maretta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5365

Abstract

Many factors can affect consumer satisfaction and in this study analyzed how the influence of trust and perception of value on consumer satisfaction Goods Cafe in Medan Selayang District. This type of research is associative with quantitatif approach. The population in this study were consumers who visited Goods Cafe in Medan Selayang District for a month with an average of 195 consumers. The research sample was taken by accidental sampling and the determination of the number using the Slovin formula obtained 66 samples. Data collection techniques through questionnaires and documentation. The analysis technique used multiple linear regression analysis and classical assumption tests were also carried out. The results of the study showed that partially trust and perception of value had a positive and significant effect on consumer satisfaction. Simultaneously, both variables of trust and perception of value had a positive and significant effect on consumer satisfaction Goods Cafe in Medan Selayang District. It is recommended that Goods Cafe management try to increase consumer trust, for example by increasing the number of officers/waiters especially on Sundays/holidays and also trying to improve service so that consumers have a good perception of Goods Cafe as the best choice of place to visit.
Co-Authors Darus, Prabudi Eva Solita Pasaribu Fitria Halim GEA, TOLONA Harefa, Hilda Syaf'aini HULU, NORITARNI Idahwati, Idahwati Idamawati, Idamawati Lase, Krisman Ronnie Togar Mulia Sirait Selamat Riadi Siagian, Ernita Sirait, Ronnie Togar Mulia Togar Mulia Sirait, Ronnie Togar Mulias Sirait, Ronnie Wan Rizca Amelia, Wan Rizca Wan Suryani Zebua, Sistebis