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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Alfareji Febrian Hanom
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Religion Arts Humanities Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Public Relations Campaign PT. Kimia Farma Tbk Dalam Meningkatkan Citra Perusahaan Alfareji Febrian Hanom; Nabila Putri Meitana; Noni Nur Oktaviani; Alycia Febytha Maruti; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.852

Abstract

Kimia Farma, in enhancing its corporate image, has undertaken various communication campaigns as part of their efforts to build a positive image in the eyes of the public. PT. Kimia Farma is also actively involved in disseminating health-related information through their official social media channels, and they engage in various collaborations to boost public trust. The objective of this research is to understand and explore the campaigns carried out by PT. KAEF Kimia Farma Tbk in improving the company's image. The data collection techniques employed by the researcher include interviews, observations, and documentation. The research findings indicate that the image of PT. Kimia Farma Tbk has improved significantly following the campaigns they have conducted.
Manajemen Event Rokest Party 2024 Sebagai Media Komunikasi Pengenalan Seni Grafiti Alfareji Febrian Hanom; Bintang Awal Ramadhan; Muhamad Firzan Akbar; Qurotul Putri Riyadi; Carolina Fernanda Diaz Aprianto; Linka Azzahra; Nabilah Akhsaniyah; Gilang Wasis Danuarta; Sadiyah El Adawiyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.230

Abstract

Graffiti art is a form of art that possesses unique qualities and distinct market value compared to other art forms. However, it is still often seen as vandalism that damages public property in the eyes of society. There is a need for communication channels to introduce graffiti to the Indonesian public in order to change this perception. Through the Rokest Party 2024 event held on July 6th at Cafe Kaldi.Id Juanda Depok, the Rokest community, together with Communication Science students from the Faculty of Social and Political Sciences at Muhammadiyah University of Jakarta, organized this event with the intention of introducing graffiti and promoting the market value of graffiti artworks within the Rokest community. The event implementation method followed Glodblatt's event planning model, which includes research, design, planning, coordination, and evaluation. Therefore, this event can be considered successful as a communication medium for introducing graffiti, despite needing further improvements and evaluation.
Co-Authors Alycia Febytha Maruti Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Gilang Wasis Danuarta Linka Azzahra Muhamad Firzan Akbar Nabila Putri Meitana Nabilah Akhsaniyah Noni Nur Oktaviani Qurotul Putri Riyadi Sa'diyah El Adawiyah Tria Patrianti