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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Bintang Awal Ramadhan
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Religion Arts Computer Science & IT Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation Alfareji Febrian Hanom; Muhamad Firzan Akbar; Putri Vania Iftatunnisa; Bintang Awal Ramadhan; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.653

Abstract

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.
Manajemen Event Rokest Party 2024 Sebagai Media Komunikasi Pengenalan Seni Grafiti Alfareji Febrian Hanom; Bintang Awal Ramadhan; Muhamad Firzan Akbar; Qurotul Putri Riyadi; Carolina Fernanda Diaz Aprianto; Linka Azzahra; Nabilah Akhsaniyah; Gilang Wasis Danuarta; Sadiyah El Adawiyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.230

Abstract

Graffiti art is a form of art that possesses unique qualities and distinct market value compared to other art forms. However, it is still often seen as vandalism that damages public property in the eyes of society. There is a need for communication channels to introduce graffiti to the Indonesian public in order to change this perception. Through the Rokest Party 2024 event held on July 6th at Cafe Kaldi.Id Juanda Depok, the Rokest community, together with Communication Science students from the Faculty of Social and Political Sciences at Muhammadiyah University of Jakarta, organized this event with the intention of introducing graffiti and promoting the market value of graffiti artworks within the Rokest community. The event implementation method followed Glodblatt's event planning model, which includes research, design, planning, coordination, and evaluation. Therefore, this event can be considered successful as a communication medium for introducing graffiti, despite needing further improvements and evaluation.
Co-Authors Adawiyah, Sa'diyah El Alfareji Febrian Hanom Carolina Fernanda Diaz Aprianto Gilang Wasis Danuarta Linka Azzahra Muhamad Firzan Akbar Nabilah Akhsaniyah Putri Vania Iftatunnisa Qurotul Putri Riyadi Winda Dwi Astuti Zebua