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All Journal Student Research Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Carolina Fernanda Diaz Aprianto
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Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Manajemen Event Rokest Party 2024 Sebagai Media Komunikasi Pengenalan Seni Grafiti Alfareji Febrian Hanom; Bintang Awal Ramadhan; Muhamad Firzan Akbar; Qurotul Putri Riyadi; Carolina Fernanda Diaz Aprianto; Linka Azzahra; Nabilah Akhsaniyah; Gilang Wasis Danuarta; Sadiyah El Adawiyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.230

Abstract

Graffiti art is a form of art that possesses unique qualities and distinct market value compared to other art forms. However, it is still often seen as vandalism that damages public property in the eyes of society. There is a need for communication channels to introduce graffiti to the Indonesian public in order to change this perception. Through the Rokest Party 2024 event held on July 6th at Cafe Kaldi.Id Juanda Depok, the Rokest community, together with Communication Science students from the Faculty of Social and Political Sciences at Muhammadiyah University of Jakarta, organized this event with the intention of introducing graffiti and promoting the market value of graffiti artworks within the Rokest community. The event implementation method followed Glodblatt's event planning model, which includes research, design, planning, coordination, and evaluation. Therefore, this event can be considered successful as a communication medium for introducing graffiti, despite needing further improvements and evaluation.
Strategi Cyber Public Relations dalam Membangun Citra Lembaga : Studi Deskriptif di Perseroan Terbatas Pendidikan Maritim dan Logistik Indonesia Carolina Fernanda Diaz Aprianto; Nani Nurani Muksin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.690

Abstract

The development of digital technology has transformed how institutions communicate with the public, including the Maritime and Logistics Education Corporation of Indonesia (PT PMLI). This study is motivated by the strategic role of Cyber Public Relations in building institutional image in the digital era. The research focuses on how PT PMLI implements Cyber PR strategies to establish its institutional image. The objective is to identify the strategies applied and how the image is built in digital spaces. This study employs Ronald D. Smith’s Cyber PR Strategy Theory and Veljkovic’s Institutional Image Theory, using a qualitative descriptive method through in-depth interviews with five internal and external informants. The findings show that PT PMLI conducts situation analysis and audits using a SWOT approach, with strengths in digital integration and proactive approaches, and weaknesses in limited human resources and state-owned enterprise regulations. Opportunities come from digital innovation and external collaboration, while threats include the spread of hoaxes and sensitive data exposure. The strategic objectives focus on increasing audience engagement through interactive and educational content, as well as maintaining online reputation through consistent and responsive communication. PT PMLI utilizes its website and social media platforms Instagram, TikTok, and YouTube and develops trend-based content evaluated through media plans and engagement indicators.
Peran Public Relations Dalam Mempertahankan Citra Perusahaan Go To Pasca Merger Carolina Fernanda Diaz Aprianto; Fina Malika Azmi; Rara Salsabila; Tria Patrianti
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1000

Abstract

The company merger between Gojek and Tokopedia, which has been carried out since 2021, aims to unite two different company ecosystems into a single entity with a wider reach. Therefore, the existence of Public Relations is needed in maintaining the image of the two companies that have become one. This study aims to determine the role of Public Relations in maintaining GoTo's corporate image after the merger. The theory used in this research is the theory of Dozier and Broom regarding the role of Public Relations in maintaining the company's image, including (1) expert preciber communication, (2) problem solving process facilitator, (3) communication facilitator and (4) technician. The method used in this research is descriptive qualitative method with data collection techniques through literature search, company documents, media monitoring, and observation. The results showed that with the role of Public Relations as a problem solving process facilitator and communication facilitator, the GoTo Company can handle issues regarding the policy of reducing incentives and employee layoffs quite well, so that GoTo's image can still be maintained
Co-Authors Adawiyah, Sa'diyah El Alfareji Febrian Hanom Bintang Awal Ramadhan Fina Malika Azmi Gilang Wasis Danuarta Linka Azzahra Muhamad Firzan Akbar Nabilah Akhsaniyah Nani Nurani Muksin Qurotul Putri Riyadi Rara Salsabila Tria Patrianti