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All Journal Journal of Consumer Science Journal of Consumer Sciences JMM (Jurnal Masyarakat Mandiri) Jurnal Madani Jurnal Review Pendidikan dan Pengajaran (JRPP) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR)
Sriminarti, Nurul
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KETERLIBATAN KONSUMEN DALAM MEMEDIASI KEPERCAYAAN DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE DI TIKTOK LIVE Sari, Albina Purnama; Sriminarti, Nurul
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43462

Abstract

Penelitian ini bertujuan untuk menganalisis peran perilaku keterlibatan konsumen dalam memediasi pengaruh kepercayaan konsumen dan potongan harga terhadap keputusan pembelian dalam live streaming TikTok untuk produk skincare The Originote. TikTok sebagai platform digital telah menjadi sarana utama e-commerce, khususnya untuk promosi produk kecantikan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melibatkan 139 responden yang berpartisipasi dalam sesi live streaming. Data dianalisis menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kepercayaan konsumen dan potongan harga memiliki pengaruh signifikan terhadap keputusan pembelian. Selain itu, perilaku keterlibatan konsumen terbukti menjadi mediator yang memperkuat hubungan tersebut. Penelitian ini memberikan kontribusi teoretis pada literatur pemasaran digital serta wawasan praktis bagi pemasar untuk mengoptimalkan strategi promosi di platform live streaming.
The Influence of Leadership and Competency Development on Employee Performance at PT Sustraco Adikreasi Ramadhan, Muhammad Iqbal; Sriminarti, Nurul
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2807

Abstract

This study aims to determine the effect of leadership and competency development on employee performance at PT. Sustraco Adikreasi. Leadership and competency development are two essential aspects of human resource management believed to contribute to optimal performance improvement. This research uses a quantitative method with an associative approach. Data were collected through questionnaires distributed to all employees, totaling 40 respondents, using a census sampling technique. The results of data analysis show that neither leadership nor competency development has a significant partial effect on employee performance. However, when tested simultaneously, both variables have a significant influence on employee performance. This indicates that leadership and competency development can contribute positively to improving performance when implemented synergistically. Therefore, the company needs to develop an integrated strategy to enhance leadership quality and the effectiveness of competency development programs to achieve sustainable employee performance improvement.
PENDAMPINGAN NIB DAN SERTIFIKAT HALAL UNTUK MEMBANGUN USAHA MIKRO KECIL DI KELURAHAN PAGEDANGAN Nora, Liza; Sriminarti, Nurul; Arifin, Ichwan; Reza, Muhammad Abiy; Wiguna, Muhammad Sadam
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21277

Abstract

Abstrak: Nomor induk berusaha (NIB) dan Sertifikat halal merupakan komponen penting yang perlu dimiliki bagi para pelaku usaha mikro kecil (UMK). Pengabdian kepada masyarakat ini bertujuan memberikan pemahaman mengenai pentingnya NIB dan sertifikat halal bagi 22 pelaku UMK di kelurahan Pagedangan, dan memberikan pendampingan proses pembuatan NIB dan pengajuan sertifikat halal. Metode pelaksanaan pengabdian mencakup sosialisasi mengenai NIB dan sertifikat halal skema self declare, pemberian pendampingan dengan metode penyuluhan kelapangan di kelurahan Pagedangan melalui tahapan persiapan, pelaksanaan, sosialisasi, Asistensi pendaftaran, kunjungan ke lokasi. Mitra dalam kegiatan pengabdian ini adalah pelaku UMK yang menjadi binaan kelurahan Pagedangan. Evaluasi capaian dilihat dari peningkatan pemahaman pelaku UMK tentang NIB dan sertifikat haHasil dari 30% menjadi 75%. Sedangkan capaian pendampingan pembuatan NIB melalui laman website https://oss.go.id/ adalah 41% dan pengajuan sertifikat halal melalui laman website SIHALAL http://ptsp.halal.go.id adalah 28%tersebut.Rendahnya capaian pembuatan NIB dan sertifikat halal, karena sebagai dari pelaku UMK belum melengkapi syarat yang diperlukan untuk mendapat NIB dan sertifikat halal.Abstract: Business identification number (NIB) and halal certificate are important components that micro and small enterprises (UMK) need to have. This community service aims to provide an understanding of the importance of NIB and halal certificates for 22 MSEs in the Pagedangan sub-district and provide assistance in the process of making NIB and applying for halal certificates. The method of implementing the service includes socialization regarding the NIB and halal certificate self-declare scheme, assisting using field counseling methods in the Pagedangan sub-district through the stages of preparation, implementation, socialization, registration assistance, and site visits. Partners in this service activity are MSEs who are supported by the Pagedangan sub-district. Evaluation of achievements can be seen from an increasing understanding of MSEs regarding NIB and yield certificates from 30% to 75%. Meanwhile, the achievement of assistance in making NIB through the website https://oss.go.id/ is 41% and the application for halal certificates through the SIHALAL website http://ptsp.halal.go.id is 28%. The achievement of making NIB and halal certificate, because as an MSE actor, he has not completed the requirements needed to obtain an NIB and halal certificate.
Co-Authors Anisa Nurjanah, Anisa Arifin, Ichwan Junior, Nico Dwi Khairani, Najma Lailla, Nor Mahendra, Aditya Rifqi Nasution, Ali Napiah Nora, Liza Rahayu, Asmi Lidya Pradipta Ramadhan, Muhammad Fajar Ramadhan, Muhammad Iqbal Reza, Muhammad Abiy Sari, Albina Purnama Wiguna, Muhammad Sadam